At a Glance
- Tasks: Lead and create impactful field marketing events across EMEA for a cutting-edge AI company.
- Company: Join Exa, a rapidly growing AI search engine startup valued at $2.2 billion.
- Benefits: Enjoy premium health coverage, wellness benefits, and generous parental leave.
- Other info: Work in a vibrant team culture with opportunities for travel and personal growth.
- Why this job: Shape the future of AI marketing while building your career in a dynamic environment.
- Qualifications: 4+ years in B2B field marketing with strong event management skills.
The predicted salary is between 110250 - 134750 £ per year.
About Exa
Exa is building a search engine for the AI era. Our Search API currently powers Agents, Fortune 500s and AI labs as we transform an industry that hasn't been disrupted since the 90s. We're a largely SF-based team of ~100 from Harvard, MIT, Meta, Google Research, ex-founders & dropouts alike. We are rapidly building the most intelligent search engine in history. We're high agency, low-ego, and united by the feeling that this is one of the last problems worth getting right.
We are looking for a Field Event Manager based in London to build our presence across EMEA.
About the Role
This is our first dedicated field marketing hire in Europe. You will build the EMEA program from a near-blank page: deciding which markets matter first, what formats work in each, and how a fast-moving American AI infrastructure company earns credibility with European enterprise buyers who will not be rushed.
You own the regional program, not just its logistics. That means the strategic call about London versus Paris versus Amsterdam versus Munich, the choice between a hosted dinner and a conference presence, and the judgment about what a room of senior technical buyers in each market will actually attend. You will execute all of it to a high standard, often as the only marketing person in the country.
The operating reality matters here. You will work across time zones with an SF-based team, navigate local vendors and contracts, and handle the regulatory and cultural differences that make European field marketing distinct from a US playbook copied across the Atlantic. This role is based in-person in London, with regular travel across EMEA and periodic trips to our San Francisco HQ.
What You'll Own
- EMEA program strategy: Own the regional plan: market prioritization, format mix, account coverage, and quarterly sequencing. Build it with EMEA sales and defend it with a pipeline rationale. Success is measured by program quality and by pipeline sourced and influenced across the region.
- End-to-end execution across markets: Own every event from concept to wrap in multiple countries: venue, vendors, catering, production, invitations, run of show, on-site management, and the local details that differ market to market. Success is measured by attendance of the right people and by execution that never becomes the story.
- Sales partnership and account-based events: Own the working relationship with EMEA sellers: target accounts, invitation strategy, in-deal events, and the choreography that turns a conversation into a next meeting. Success is measured by meetings generated and by seller demand for your programs.
- Pipeline outcomes and follow-through: Own what happens after the event: lead capture, timely handoff, and the follow-up motion in partnership with Lifecycle Marketing and Marketing Ops, including consent and data handling under GDPR. Success is measured by conversion from attendee to qualified opportunity.
- Regional budget, vendors, and compliance: Own budget, vendor contracts and negotiation in multiple currencies, and the practical compliance layer: GDPR consent capture, invoicing, and local requirements. Success is measured by program impact per dollar and by clean data practices.
- Building the EMEA playbook: Own the documented approach that future European hires will inherit: what works by market, vendor relationships, and the local knowledge that would otherwise live only in your head.
- AI-first operations: Use AI to compress the operational load: targeting, personalized outreach at scale, vendor and market research, translation support, run-of-show generation, and post-event summarization. One person covering a continent only works if the busywork is automated.
What Success Looks Like
- A credible EMEA program exists where none did, with the right buyers in the room.
- EMEA sellers actively request and co-own events because they see the pipeline.
- Every event has a follow-up motion that runs on time and handles consent correctly.
- We know which European markets deserve more investment and which do not, based on evidence.
- Execution quality is high enough that logistics are invisible, in every market.
- The playbook you build makes the next European hire faster than you were.
Who You Are
- 4+ years in field marketing or event marketing at a B2B technology company, with ownership of a multi-country European program rather than execution of someone else's.
- Deep event craft: you can walk us through a run of show, tell us what you check at 4pm before a 6pm start, and describe the last thing that went wrong and how you covered it.
- Genuine EMEA market knowledge: you know how buyer behavior, venue norms, and attendance expectations differ between the markets you have worked in.
- A real pipeline orientation. You have carried or contributed to a number and can talk about cost per qualified attendee without flinching.
- Evidence of strong sales partnership, including how you handled a seller who wanted something you thought was a bad idea.
- Comfort operating semi-autonomously with a headquarters in another time zone, and the initiative that requires.
- Practical fluency with GDPR as it applies to event data and marketing consent.
- AI-native working habits: you use AI to remove operational load and can show us how.
Nice to Have
- Experience launching a region from zero at an early-stage or US-headquartered company.
- Additional European languages.
- Experience running events for a technical or developer audience alongside enterprise buyers.
- Conference sponsorship negotiation with major European technology events.
- Experience running executive roundtables for senior technical leaders in multiple countries.
Benefits
- Health and wellness: Premium medical coverage, plus a monthly wellness benefit tiered by location.
- Fertility and family planning: Reimbursement for eligible egg freezing and related medical expenses up to a $15,000 lifetime maximum, plus 16 weeks of fully paid parental leave for all new parents, whether through birth, adoption, surrogacy, or foster placement.
- Life at Exa: Our SF office serves lunch and dinner daily, with snacks, coffee, fresh bread from a local bakery, weekly milk tea, monthly picnics, and parties to celebrate the wins (and each other). You'll visit often.
- Visa sponsorship: We sponsor visas for exceptional candidates and welcome applicants from all backgrounds and locations.
Exa is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, marital status, pregnancy or related conditions, criminal histories consistent with applicable law, or any other basis protected by applicable law.
Field Event Manager, EMEA in London employer: Exa
EXA is an exceptional employer that fosters a collaborative and inclusive work culture, where every team member's contributions are valued. With a strong commitment to employee growth, we offer ample opportunities for professional development and mentorship, particularly in the dynamic field of network investment. Located in a vibrant region, our team enjoys a supportive environment that encourages innovation and diversity, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Field Event Manager, EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Exa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Exa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Exa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Exa. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Event Manager, EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Exa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Exa:Show us that you’ve done your homework! In your application, briefly mention what you admire about Exa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Exa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Exa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Exa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.