At a Glance
- Tasks: Lead product marketing for innovative EdTech solutions and drive market growth.
- Company: Join CRB Cunninghams, a leader in cashless catering and online payments for schools.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional development.
- Other info: Collaborative team environment with a mission to improve student outcomes nationwide.
- Why this job: Make a real impact on students' lives while shaping the future of education technology.
- Qualifications: Experience in product marketing or commercial strategy, with strong communication skills.
The predicted salary is between 50000 - 60000 £ per year.
CRB Cunninghams is the UK's leading provider of cashless catering, identity management, online payments, and nutritional analysis solutions, supporting more than 3,300 schools and colleges nationwide. With nearly 60 years of heritage, we employ over 100 dedicated professionals, including a national field service team delivering fast, expert support wherever it is needed. Our purpose is simple and powerful: When children eat well and enjoy lunchtimes, they are happier, healthier, and achieve more.
The Product Marketing Manager will play a central role in how CRB Cunninghams' products are understood, positioned, and adopted in the market. This role acts as the bridge between product, marketing, and commercial teams, combining deep customer understanding with strong commercial instincts.
Key Responsibilities
- Develop a deep, continuous understanding of customers, partners, and the broader market through engagement, research, and data.
- Identify unmet and emerging customer needs and translate these into commercial opportunities.
- Act as a voice of the customer within commercial and marketing conversations.
- Share customer and market intelligence regularly across the business.
- Develop and maintain clear positioning, messaging, and value propositions across the product portfolio.
- Own messaging, collateral, and go-to-market activity for product launches, updates, and priority campaigns.
- Shape product pricing, packaging, and commercial propositions in partnership with product and commercial leadership.
- Understand key customer journeys across awareness, evaluation, onboarding, and adoption.
- Shape how products are represented across websites, campaigns, content, and events.
Key Skills & Experience
- Experience in a product marketing, go-to-market, or commercial strategy role, ideally in software, SaaS, or digital products.
- Strong written communication and the ability to turn product detail into clear, compelling customer language.
- Demonstrated ability to understand customer needs and translate them into stronger positioning, messaging, and commercial outcomes.
- Strong coordination and stakeholder management skills across product, sales, and marketing teams.
- Analytical mindset with the ability to combine qualitative and quantitative insight.
- Comfortable using AI tools in day-to-day work.
Desirable Experience
- Experience in B2B, EdTech, payments, or operational workflow products.
- Experience supporting product launches, adoption programmes, or portfolio commercialisation.
- Familiarity with customer engagement programmes, digital channels, or content platforms.
What Success Looks Like
- Deep customer understanding actively informs how we position, package, and sell our products.
- Customer feedback loops are established and regularly generate actionable commercial and market insight.
- Products are clearly positioned and easy for customers, prospects, and internal teams to understand.
- New features, modules, and solutions are supported by coordinated, high-quality go-to-market plans.
- Customer journeys are optimised, reducing friction and improving adoption, retention, and expansion.
Why Join CRB Cunninghams?
- Play a key role in shaping how a market-leading EdTech portfolio is taken to market and grown.
- Work in a collaborative, ambitious team with strong domain expertise and a clear mission.
- Help deliver meaningful impact in schools, improving outcomes for students nationwide.
Product Marketing Lead for EdTech & Payments (Remote UK) employer: EWS Group
CRB Cunninghams is an exceptional employer, offering a collaborative and ambitious work culture that empowers employees to make a meaningful impact in the EdTech sector. With a strong focus on innovation and customer insight, team members have ample opportunities for professional growth and development while contributing to improving outcomes for students across the UK. The remote working flexibility allows for a balanced lifestyle, making it an attractive choice for those seeking rewarding employment in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead for EdTech & Payments (Remote UK)
✨Tip Number 1
Network like a pro! Reach out to people in the EdTech and payments space, especially those at CRB Cunninghams. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show your passion for the role! When you get an interview, make sure to express your enthusiasm for improving student outcomes through innovative product marketing. Let them see how much you care!
✨Tip Number 3
Prepare for the unexpected! Brush up on your knowledge of AI tools and how they can enhance product marketing. Being able to discuss this confidently will set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at CRB Cunninghams.
We think you need these skills to ace Product Marketing Lead for EdTech & Payments (Remote UK)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Lead role. Highlight your experience in EdTech and payments, and show us how your skills align with our mission to improve student outcomes.
Showcase Your Communication Skills:Since strong written communication is key for this role, use clear and compelling language in your application. We want to see how you can turn complex product details into engaging narratives that resonate with customers.
Demonstrate Customer Insight:We’re looking for someone who understands customer needs. In your application, share examples of how you've gathered customer insights and translated them into successful marketing strategies or product launches.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at EWS Group
✨Know Your Product Inside Out
Before the interview, dive deep into CRB Cunninghams' products and services. Understand their features, benefits, and how they stand out in the EdTech and payments landscape. This knowledge will help you articulate how you can contribute to their product marketing strategy.
✨Showcase Your Customer Insight Skills
Prepare examples of how you've gathered customer insights in previous roles. Be ready to discuss how you translated those insights into successful marketing strategies or product positioning. This will demonstrate your ability to act as the voice of the customer.
✨Be Ready to Discuss AI Tools
Since AI fluency is a key requirement, come prepared to talk about your experience with AI tools in marketing. Share specific examples of how you've used these tools to enhance product messaging or improve customer engagement.
✨Demonstrate Your Go-to-Market Strategy Knowledge
Familiarise yourself with go-to-market strategies and be ready to discuss how you would approach launching new products or features. Highlight any past experiences where you successfully managed product launches, ensuring you cover messaging, collateral, and team collaboration.
