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For Companies At a Glance
- Tasks: Drive brand growth and launch new products with innovative marketing strategies.
- Company: Join Tucasi, a leader in SaaS solutions for schools across the UK.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Shape the future of marketing with AI and make a real impact in education.
- Qualifications: 3+ years in B2B SaaS marketing and experience with AI tools.
- Other info: Be part of a collaborative team focused on innovation and growth.
The predicted salary is between 36000 - 60000 £ per year.
Job Description:
Marketing Manager - Tucasi Limited UK
Reports to: Head of sales
Last year, we supported over 2,000 schools across England, processing 49 million school meals, enabling 67,000 school trips, and handling over 8 million transactions—all through our platform.
The Opportunity
We are looking for a commercially minded marketer to join our team at Tucasi. You will play a pivotal role in driving our existing brand forward and launching new products to market. Shaping everything from go-to-market strategy and lead generation to messaging, positioning, and campaign execution. This is a fantastic opportunity to build and lead full-funnel marketing activity across both account-based and inbound marketing, and product marketing. We want someone who can delve into AI to help build out a marketing tech stack, with the opportunity to test, learn and build out an AI marketing function to drive results. You will work closely with Sales, Product, and Leadership to align marketing with business goals — owning the strategy, budget, tooling, and delivery. If you are looking for a high-impact role where your work will shape the future of a SaaS business, we would love to hear from you.
Key Responsibilities
- Define the marketing strategy aligned to business growth objectives and long-term vision
- Shape the company's go-to-market approach across our different client segments and products
- Translate product features into clear, compelling benefits for different personas
- Lead go-to-market plans for new features and product launches
- Partner with Sales to own the end-to-end revenue funnel — from awareness to close
- Develop and deliver account-based marketing (ABM) programs to support enterprise and mid-market growth
- Own pipeline generation targets and measure CAC, ROI, LTV, and conversion metrics
- Build out the strategy for integrated marketing campaigns across email, SEO, content, social, and events
- Drive lead generation and nurture prospects through the funnel with targeted campaigns and marketing automation
- Create and own a best-in-class, AI-enabled marketing tech stack to enable efficiency and scalability
- Report on marketing performance weekly, monthly, and quarterly (e.g., MQLs, pipeline contribution, CAC, ROI)
Experience:
- 3+ years in a B2B SaaS company
- Stepping into your first marketing manager role
- Proven experience in delivering marketing results and ROI
- Experience designing and implementing a marketing tech stack
- Knowledge of AI-powered tools for automation, analytics, and content
- Strong understanding of full-funnel marketing
- Proven success in developing and delivering demand generation campaigns
- Exceptional communication and stakeholder influence skills
- Strong understanding of marketing automation platforms
- Demonstrable experience with account-based marketing and product-led growth
Business Unit: Tucasi
Scheduled Weekly Hours: 37.5
Number of Openings Available: 1
Worker Type: Regular
Marketing Manager employer: EWS Group
Contact Detail:
EWS Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute to their goals. This will show you're genuinely interested and ready to hit the ground running.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Marketing Manager. Highlight your successes in B2B SaaS and your knowledge of AI tools—this is your chance to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Tucasi and making an impact in the marketing world.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in B2B SaaS and any specific achievements that align with the responsibilities mentioned in the job description.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for marketing, your understanding of AI tools, and how you can contribute to our growth at Tucasi.
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics to demonstrate your success in driving marketing campaigns and generating leads—numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at EWS Group
✨Know Your Marketing Metrics
Make sure you’re familiar with key marketing metrics like CAC, ROI, and LTV. Be ready to discuss how you've used these metrics in past roles to drive results. This shows you understand the business side of marketing, which is crucial for a Marketing Manager.
✨Showcase Your AI Knowledge
Since the role involves building an AI-enabled marketing tech stack, brush up on your knowledge of AI tools and how they can enhance marketing efforts. Prepare examples of how you've implemented or would implement AI in marketing strategies.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in previous roles and how you overcame them, especially in areas like lead generation and campaign execution.
✨Align with Company Goals
Research Tucasi Limited and understand their mission and values. Be prepared to discuss how your marketing strategies can align with their business growth objectives. This will demonstrate your commitment to contributing to their success.
