At a Glance
- Tasks: Create and manage email automation workflows to boost marketing leads and sales opportunities.
- Company: Join CRB Cunninghams, a leader in cashless catering and online payment systems for UK education.
- Benefits: Enjoy remote work flexibility, competitive salary, and excellent corporate perks.
- Other info: Monthly office visits for team meetings; must be eligible to work in the UK.
- Why this job: Be part of a dynamic team driving impactful email campaigns in the education sector.
- Qualifications: 2+ years in email marketing; experience with Salesforce and automation platforms required.
The predicted salary is between 30000 - 42000 £ per year.
Email Marketing Executive page is loaded
Email Marketing Executive
Apply locations Remote - UK Birmingham - West Midlands - UK time type Full time posted on Posted 30+ Days Ago job requisition id R44515Job Details:
Email Marketing Executive - CRB Cunninghams UK
About the role
We’re looking for a skilled and driven Email Marketing Executive who’s passionate about building impactful, data-driven email automation that generates real results. You’ll be the go-to person for all things email automation — from creating and managing workflows to analysing and improving key performance stats. Your primary goal will be to increase the number of marketing-qualified leads and the value of sales opportunities across the business.
The successful candidate will join the industry-leading providers of cashless catering, identity management, and online payment systems to over 3,300 UK education establishments. The Email Marketing Executive will be passionate about creating compelling content that promotes our brand, products, and services whilst cementing our market-leading position within our industry. The successful candidate will be good at managing their time whilst working on a range of compelling messages, creating workflows, and assisting in executing successful lead-generating campaigns, with a keen eye for design and complete respect for deadlines. It is important that the candidate can work well within the team and independently, reporting directly to the Marketing Manager.
Key responsibilities:
Build and manage advanced email automation workflows across the customer lifecycle, including lead nurturing, onboarding, re-engagement, upsell and retention journeys.
Collaborate with the wider marketing and sales teams to identify automation opportunities across different customer touchpoints.
Monitor and report on email automation performance – open rates, click-through rates, conversions, and other key KPIs – with clear insights and actions to improve results.
Proactively develop and test new email strategies to drive higher lead generation and increase the value of opportunities.
Integrate email automation with website activity to deliver real-time, behaviour-based campaigns and personalised experiences.
Maintain and improve data integrity within the CRM (Salesforce) – including identifying data issues, cleansing records, and ensuring high-quality contact data is used in email communications.
Own the relationship between the website, CRM, and email platform, ensuring seamless tracking, lead capture, and campaign delivery.
Assist with regular audits of contact data and segmentation strategies to improve targeting and campaign effectiveness.
Stay up to date with email marketing best practices, tools, and compliance requirements.
Support wider marketing campaigns and initiatives as needed — including campaign planning, content coordination, landing pages, or other digital activities — to ensure cohesive execution and performance across channels.
Essential Skills:
2+ years of hands-on experience in email marketing and automation, preferably using platforms like Act-On or similar – i.e. HubSpot, Pardot, Marketo, etc.
Strong understanding of email funnel strategy and lead nurturing.
Solid grasp of website tracking, including cookies, form tracking, lead capture integrations, and how they can power automation.
Experience with Salesforce CRM – managing campaigns, data, and contact records.
Proficient in reporting and analytics, able to turn data into clear insights and actionable strategies.
Self-starter with strong attention to detail and ownership mindset.
Highly Desirable Skills:
Experience with HTML/CSS for email design tweaks
Knowledge of SEO or content marketing strategies
Familiarity with tools like Google Analytics or GA4
Marketing experience in the Education Sector
Successful candidates will have a proactive, optimistic, “can do”, solutions-driven, approach that is both pragmatic and commercially viable. They will be an excellent team player with strong demonstrable evidence of influencing and the ability to forge strong internal and external working relationships.
Salary will be commensurate with experience and job responsibilities. We offer excellent benefits.
The role is remote-based, but the successful candidate will be expected to visit our office for monthly team meetings and quarterly company town hall meetings.
Only candidates who are eligible to live and work in the UK need apply.
Business Unit
CRB CunninghamsScheduled Weekly Hours:
37.5Number of Openings Available:
1Worker Type:
RegularCompany Site:
http://www.crbcunninghams.co.uk
More About Jonas Software:
Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.
Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.
Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals. Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa. Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.
Is This You ?
About Us
CRB Cunninghams are the only UK provider with their own identity management, cashless catering, and online payment solutions, supported by a national service and support team. Our education solutions are used in over 2,400 schools across the UK to help them run efficient and effective meal and nutritional programs as well as providing a cashless solution to aid in the payment of those items, to help reduce the use of cash and the issues associated with it.
Mission Statement & Core Values
To build market share and create value by rigorous management characterised by the adoption of best practice, informed decision-making, and the continuous development and efficient deployment of our most valuable resource – people.
CRB is an Equal Opportunity Employer.
If you need special arrangements for a disability at any stage of the application process or want more information on our Equal Opportunities Policy, please contract HR at careers@jonas-group.co.uk or call 01491 201010
CRB is part of a CSI group of companies.
Email Marketing Executive in Birmingham employer: EWS Group
CRB Cunninghams is an exceptional employer that fosters a collaborative and innovative work culture, offering remote flexibility while ensuring team cohesion through regular meetings. Employees benefit from comprehensive training and development opportunities, alongside a commitment to diversity and inclusion, making it a rewarding environment for those passionate about impactful email marketing in the education sector.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Executive in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EWS Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EWS Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EWS Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EWS Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Executive in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EWS Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EWS Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about EWS Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EWS Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EWS Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EWS Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
