At a Glance
- Tasks: Lead product marketing strategies and drive growth for innovative EdTech solutions.
- Company: Join CRB Cunninghams, the UK's top provider of cashless catering and identity management.
- Benefits: Enjoy a competitive salary, remote work options, and opportunities for professional development.
- Other info: Collaborative team environment with a mission to improve student outcomes nationwide.
- Why this job: Make a real impact in schools while shaping the future of educational technology.
- Qualifications: Experience in product marketing or commercial strategy, with strong communication skills.
The predicted salary is between 45000 - 55000 £ per year.
CRB Cunninghams is the UK's leading provider of cashless catering, identity management, online payments, and nutritional analysis solutions, supporting more than 3,300 schools and colleges nationwide. With nearly 60 years of heritage, we employ over 100 dedicated professionals, including a national field service team delivering fast, expert support wherever it is needed. We operate from offices in Headley (Birmingham) and Loanhead (Edinburgh). In recent years, CRB Cunninghams has experienced strong growth, driven by innovation, customer intimacy, operational excellence, and a clear, meaningful vision.
Our purpose is simple and powerful: When children eat well and enjoy lunchtimes, they are happier, healthier, and achieve more. Our strategy is to help schools deliver fully cashless dining experiences that enable anonymous free-school-meal access, streamline operations, and accelerate the provision of nutritious meals.
The Role
The Product Marketing Manager will play a central role in how CRB Cunninghams' products are understood, positioned, and adopted in the market. Sitting within the product function, this role acts as the bridge between product, marketing, and commercial teams. It combines deep customer understanding with strong commercial instincts — ensuring that insight into customer needs, behaviours, and market trends continuously strengthens how we position, package, launch, and grow our products. This is a high-impact role for someone who is genuinely curious about customers, energised by turning insight into action, and commercially minded enough to translate product capabilities into clear propositions, compelling launches, and measurable growth. AI fluency is expected as part of modern marketing and product practice. You should be comfortable using AI tools to improve the speed and quality of your own work, and able to clearly articulate and position AI-driven product features to customers and the market.
Key Responsibilities
- Customer Insight & Market Intelligence
- Develop a deep, continuous understanding of customers, partners, and the broader market through engagement, research, and data.
- Identify unmet and emerging customer needs and translate these into commercial opportunities — better positioning, new packaging, clearer messaging, or new routes to market.
- Act as a voice of the customer within commercial and marketing conversations, ensuring insight informs how we talk about, package, and sell our products.
- Share customer and market intelligence regularly across the business, helping teams stay close to what customers value and where the market is moving.
- Product Positioning & Messaging
- Develop and maintain clear positioning, messaging, and value propositions across the product portfolio.
- Translate product capabilities and innovations into compelling, outcome-led customer narratives.
- Ensure product narratives are consistent and clear across customer-facing channels and internal materials.
- Go-to-Market & Launch Readiness
- Own messaging, collateral, and go-to-market activity for product launches, updates, and priority campaigns.
- Define, brief, and maintain core product marketing assets — product pages, launch briefs, sales enablement materials, and product summaries.
- Partner with product, sales, and marketing teams to ensure launches are commercially ready as well as operationally ready.
- Product Commercialisation & Revenue Growth
- Shape product pricing, packaging, and commercial propositions in partnership with product and commercial leadership.
- Evaluate appropriate fulfilment models for new offers, including sales-assisted approaches and automated or marketing-led fulfilment.
- Identify opportunities to extend adoption, expand into adjacent use cases, and grow revenue across the portfolio — including evaluating where our core competencies support product or market extension.
- Customer Journey & Adoption
- Understand key customer journeys across awareness, evaluation, onboarding, and adoption.
- Identify friction points and opportunities to improve conversion, engagement, and retention.
- Develop content and programmes that help customers realise value quickly and fully.
- Build and maintain structured feedback loops — such as webinars, customer communities, and advisory groups — that generate ongoing commercial and market insight.
- Market Presence
- Shape how products are represented across websites, campaigns, content, and events.
- Monitor market trends, competitors, and customer sentiment to inform positioning and go-to-market decisions.
Key Skills & Experience
- Experience in a product marketing, go-to-market, or commercial strategy role, ideally in software, SaaS, or digital products.
- Strong written communication and the ability to turn product detail into clear, compelling customer language.
- Demonstrated ability to understand customer needs and translate them into stronger positioning, messaging, and commercial outcomes.
- Experience shaping or supporting product pricing, packaging, or commercial launch decisions.
- Strong coordination and stakeholder management skills across product, sales, and marketing teams.
- Comfortable working across multiple products, audiences, and priorities.
- Analytical mindset with the ability to combine qualitative and quantitative insight.
- Comfortable using AI tools in day-to-day work and able to position AI-driven features to customers.
Desirable Experience
- Experience in B2B, EdTech, payments, or operational workflow products.
- Experience supporting product launches, adoption programmes, or portfolio commercialisation.
- Familiarity with customer engagement programmes, digital channels, or content platforms.
- Experience building or contributing to customer insight, feedback, or voice-of-customer programmes.
What Success Looks Like
- Deep customer understanding actively informs how we position, package, and sell our products.
- Customer feedback loops are established and regularly generate actionable commercial and market insight.
- Products are clearly positioned and easy for customers, prospects, and internal teams to understand.
- New features, modules, and solutions are supported by coordinated, high-quality go-to-market plans.
- Pricing, packaging, and fulfilment approaches are clear, practical, and aligned to how the business can sell.
- Customer journeys are optimised, reducing friction and improving adoption, retention, and expansion.
- Opportunities for commercial growth — including new packaging, adjacent use cases, and market extension — are consistently identified and pursued.
- Product marketing activity contributes to stronger uptake, expansion, and revenue growth across the portfolio.
- Sales and customer teams are equipped with clear, confident messaging that improves outcomes.
Why Join CRB Cunninghams?
- Play a key role in shaping how a market-leading EdTech portfolio is taken to market and grown.
- Work in a collaborative, ambitious team with strong domain expertise and a clear mission.
- Have genuine influence over how products are positioned, commercialised, and understood by customers.
- Help deliver meaningful impact in schools, improving outcomes for students nationwide.
Product Marketing Manager in Edinburgh employer: EWS Group
CRB Cunninghams is an exceptional employer, offering a collaborative and ambitious work culture where your contributions directly impact the education sector. With a strong focus on employee growth and innovation, you will have the opportunity to shape market-leading EdTech products while enjoying the flexibility of remote work in the UK. Join a dedicated team that values customer insight and strives to improve outcomes for students nationwide, making your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show them you’re genuinely interested in their mission and how you can contribute to it.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Product Marketing Manager. Keep it concise and impactful.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the team.
We think you need these skills to ace Product Marketing Manager in Edinburgh
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing, go-to-market strategies, and any relevant skills that align with what we’re looking for.
Showcase Your Communication Skills:Since strong written communication is key for this role, use your application to demonstrate your ability to turn complex product details into clear, compelling narratives. We want to see how you can engage customers through your writing!
Highlight Customer Insight Experience:We’re keen on understanding customer needs, so share examples of how you've gathered and used customer insights in previous roles. This will show us that you can effectively bridge the gap between product and market.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at EWS Group
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand CRB Cunninghams' products and services. Familiarise yourself with their cashless catering solutions and how they impact schools. This will help you articulate how your skills can enhance their product positioning and customer engagement.
✨Showcase Your Customer Insight Skills
Prepare examples of how you've previously gathered customer insights and translated them into successful marketing strategies. Be ready to discuss specific instances where your understanding of customer needs led to improved product messaging or market positioning.
✨Demonstrate Your AI Fluency
Since AI fluency is a key requirement, come prepared to discuss how you've used AI tools in your past roles. Share examples of how these tools have improved your work efficiency or enhanced product features, and be ready to explain how you would position AI-driven features to customers.
✨Prepare for Collaborative Scenarios
As the role involves working closely with product, sales, and marketing teams, think of examples that showcase your coordination and stakeholder management skills. Be ready to discuss how you've successfully collaborated across departments to achieve common goals, especially in product launches or marketing campaigns.
