At a Glance
- Tasks: Lead product marketing for innovative EdTech solutions and drive market growth.
- Company: Join CRB Cunninghams, the UK's top provider of cashless catering and online payments.
- Benefits: Enjoy a competitive salary, remote work flexibility, and opportunities for professional development.
- Other info: Collaborative team environment with a mission to improve student outcomes nationwide.
- Why this job: Make a real impact in schools while shaping the future of education technology.
- Qualifications: Experience in product marketing or commercial strategy, with strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
CRB Cunninghams is the UK's leading provider of cashless catering, identity management, online payments, and nutritional analysis solutions, supporting more than 3,300 schools and colleges nationwide. With nearly 60 years of heritage, we employ over 100 dedicated professionals, including a national field service team delivering fast, expert support wherever it is needed. Our purpose is simple and powerful: When children eat well and enjoy lunchtimes, they are happier, healthier, and achieve more. Our strategy is to help schools deliver fully cashless dining experiences that enable anonymous free-school-meal access, streamline operations, and accelerate the provision of nutritious meals.
The Product Marketing Manager will play a central role in how CRB Cunninghams' products are understood, positioned, and adopted in the market. This role acts as the bridge between product, marketing, and commercial teams. It combines deep customer understanding with strong commercial instincts — ensuring that insight into customer needs, behaviours, and market trends continuously strengthens how we position, package, launch, and grow our products. AI fluency is expected as part of modern marketing and product practice.
Key Responsibilities- Develop a deep, continuous understanding of customers, partners, and the broader market through engagement, research, and data.
- Identify unmet and emerging customer needs and translate these into commercial opportunities.
- Act as a voice of the customer within commercial and marketing conversations.
- Share customer and market intelligence regularly across the business.
- Develop and maintain clear positioning, messaging, and value propositions across the product portfolio.
- Own messaging, collateral, and go-to-market activity for product launches, updates, and priority campaigns.
- Shape product pricing, packaging, and commercial propositions in partnership with product and commercial leadership.
- Understand key customer journeys across awareness, evaluation, onboarding, and adoption.
- Shape how products are represented across websites, campaigns, content, and events.
- Experience in a product marketing, go-to-market, or commercial strategy role, ideally in software, SaaS, or digital products.
- Strong written communication and the ability to turn product detail into clear, compelling customer language.
- Demonstrated ability to understand customer needs and translate them into stronger positioning, messaging, and commercial outcomes.
- Strong coordination and stakeholder management skills across product, sales, and marketing teams.
- Analytical mindset with the ability to combine qualitative and quantitative insight.
- Experience in B2B, EdTech, payments, or operational workflow products.
- Experience supporting product launches, adoption programmes, or portfolio commercialisation.
- Familiarity with customer engagement programmes, digital channels, or content platforms.
- Deep customer understanding actively informs how we position, package, and sell our products.
- Customer feedback loops are established and regularly generate actionable commercial and market insight.
- Products are clearly positioned and easy for customers, prospects, and internal teams to understand.
- New features, modules, and solutions are supported by coordinated, high-quality go-to-market plans.
- Customer journeys are optimised, reducing friction and improving adoption, retention, and expansion.
Why Join CRB Cunninghams? Play a key role in shaping how a market-leading EdTech portfolio is taken to market and grown. Work in a collaborative, ambitious team with strong domain expertise and a clear mission. Help deliver meaningful impact in schools, improving outcomes for students nationwide.
Product Marketing Lead for EdTech & Payments (Remote UK) in Edinburgh employer: EWS Group
CRB Cunninghams is an exceptional employer, offering a collaborative and ambitious work culture that empowers employees to make a meaningful impact in the EdTech sector. With a strong focus on innovation and customer insight, team members have ample opportunities for professional growth while contributing to improving outcomes for students across the UK. The remote working model allows for flexibility, ensuring a healthy work-life balance while being part of a mission-driven organisation dedicated to enhancing educational experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead for EdTech & Payments (Remote UK) in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the EdTech and payments space on LinkedIn. Join relevant groups, participate in discussions, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your product marketing projects, especially those related to EdTech. This gives potential employers a taste of what you can bring to the table and makes you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its products thoroughly. Understand their market position and customer needs. This way, you can tailor your responses to show how your experience aligns with their goals, making you a more attractive candidate.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at CRB Cunninghams and contributing to our mission in the EdTech space.
We think you need these skills to ace Product Marketing Lead for EdTech & Payments (Remote UK) in Edinburgh
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Lead role. Highlight your experience in EdTech and payments, and show us how your skills align with our mission to improve outcomes for students.
Showcase Your Communication Skills:Since strong written communication is key for this role, use clear and compelling language in your application. We want to see how you can turn complex product details into engaging narratives that resonate with customers.
Demonstrate Customer Insight:We’re looking for someone who understands customer needs. In your application, share examples of how you've gathered and used customer insights to shape product positioning or marketing strategies in the past.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at EWS Group
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand CRB Cunninghams' products and services. Familiarise yourself with their cashless catering solutions and how they impact schools. This knowledge will help you articulate how your skills can enhance product positioning and customer engagement.
✨Showcase Your Customer Insight Skills
Prepare examples of how you've previously gathered and utilised customer insights to drive product marketing strategies. Be ready to discuss specific methods you used to identify customer needs and how you translated those into successful marketing campaigns.
✨Demonstrate Your AI Fluency
Since AI fluency is a key requirement, come prepared to discuss how you've used AI tools in your past roles. Share specific instances where AI has improved your marketing efforts or product understanding, and be ready to suggest how you could leverage AI at CRB Cunninghams.
✨Prepare for Collaborative Scenarios
Given the role's emphasis on collaboration across teams, think of examples that highlight your coordination and stakeholder management skills. Be ready to discuss how you've successfully worked with product, sales, and marketing teams to launch products or improve customer journeys.
