At a Glance
- Tasks: Lead product marketing strategies and connect with customers to drive growth.
- Company: Join CRB Cunninghams, a leader in EdTech solutions for schools.
- Benefits: Enjoy remote work, competitive salary, and a chance to make a real impact.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
- Why this job: Shape the future of education while enhancing student experiences nationwide.
- Qualifications: Experience in product marketing and strong communication skills required.
The predicted salary is between 45000 - 55000 £ per year.
CRB Cunninghams is the UK's leading provider of cashless catering, identity management, online payments, and nutritional analysis solutions, supporting more than 3,300 schools and colleges nationwide. With nearly 60 years of heritage, we employ over 100 dedicated professionals, including a national field service team delivering fast, expert support wherever it is needed. We operate from offices in Headley (Birmingham) and Loanhead (Edinburgh). In recent years, CRB Cunninghams has experienced strong growth, driven by innovation, customer intimacy, operational excellence, and a clear, meaningful vision.
Our purpose is simple and powerful: When children eat well and enjoy lunchtimes, they are happier, healthier, and achieve more. Our strategy is to help schools deliver fully cashless dining experiences that enable anonymous free-school-meal access, streamline operations, and accelerate the provision of nutritious meals.
The Role
The Product Marketing Manager will play a central role in how CRB Cunninghams' products are understood, positioned, and adopted in the market. Sitting within the product function, this role acts as the bridge between product, marketing, and commercial teams. It combines deep customer understanding with strong commercial instincts — ensuring that insight into customer needs, behaviours, and market trends continuously strengthens how we position, package, launch, and grow our products. This is a high-impact role for someone who is genuinely curious about customers, energised by turning insight into action, and commercially minded enough to translate product capabilities into clear propositions, compelling launches, and measurable growth. AI fluency is expected as part of modern marketing and product practice. You should be comfortable using AI tools to improve the speed and quality of your own work, and able to clearly articulate and position AI-driven product features to customers and the market.
Key Responsibilities
- Customer Insight & Market Intelligence
- Develop a deep, continuous understanding of customers, partners, and the broader market through engagement, research, and data.
- Identify unmet and emerging customer needs and translate these into commercial opportunities — better positioning, new packaging, clearer messaging, or new routes to market.
- Act as a voice of the customer within commercial and marketing conversations, ensuring insight informs how we talk about, package, and sell our products.
- Share customer and market intelligence regularly across the business, helping teams stay close to what customers value and where the market is moving.
- Product Positioning & Messaging
- Develop and maintain clear positioning, messaging, and value propositions across the product portfolio.
- Translate product capabilities and innovations into compelling, outcome-led customer narratives.
- Ensure product narratives are consistent and clear across customer-facing channels and internal materials.
- Go-to-Market & Launch Readiness
- Own messaging, collateral, and go-to-market activity for product launches, updates, and priority campaigns.
- Define, brief, and maintain core product marketing assets — product pages, launch briefs, sales enablement materials, and product summaries.
- Partner with product, sales, and marketing teams to ensure launches are commercially ready as well as operationally ready.
- Product Commercialisation & Revenue Growth
- Shape product pricing, packaging, and commercial propositions in partnership with product and commercial leadership.
- Evaluate appropriate fulfilment models for new offers, including sales-assisted approaches and automated or marketing-led fulfilment.
- Identify opportunities to extend adoption, expand into adjacent use cases, and grow revenue across the portfolio — including evaluating where our core competencies support product or market extension.
- Customer Journey & Adoption
- Understand key customer journeys across awareness, evaluation, onboarding, and adoption.
- Identify friction points and opportunities to improve conversion, engagement, and retention.
- Develop content and programmes that help customers realise value quickly and fully.
- Build and maintain structured feedback loops — such as webinars, customer communities, and advisory groups — that generate ongoing commercial and market insight.
- Market Presence
- Shape how products are represented across websites, campaigns, content, and events.
- Monitor market trends, competitors, and customer sentiment to inform positioning and go-to-market decisions.
Key Skills & Experience
- Experience in a product marketing, go-to-market, or commercial strategy role, ideally in software, SaaS, or digital products.
- Strong written communication and the ability to turn product detail into clear, compelling customer language.
- Demonstrated ability to understand customer needs and translate them into stronger positioning, messaging, and commercial outcomes.
- Experience shaping or supporting product pricing, packaging, or commercial launch decisions.
- Strong coordination and stakeholder management skills across product, sales, and marketing teams.
- Comfortable working across multiple products, audiences, and priorities.
- Analytical mindset with the ability to combine qualitative and quantitative insight.
- Comfortable using AI tools in day-to-day work and able to position AI-driven features to customers.
Desirable Experience
- Experience in B2B, EdTech, payments, or operational workflow products.
- Experience supporting product launches, adoption programmes, or portfolio commercialisation.
- Familiarity with customer engagement programmes, digital channels, or content platforms.
- Experience building or contributing to customer insight, feedback, or voice-of-customer programmes.
What Success Looks Like
- Deep customer understanding actively informs how we position, package, and sell our products.
- Customer feedback loops are established and regularly generate actionable commercial and market insight.
- Products are clearly positioned and easy for customers, prospects, and internal teams to understand.
- New features, modules, and solutions are supported by coordinated, high-quality go-to-market plans.
- Pricing, packaging, and fulfilment approaches are clear, practical, and aligned to how the business can sell.
- Customer journeys are optimised, reducing friction and improving adoption, retention, and expansion.
- Opportunities for commercial growth — including new packaging, adjacent use cases, and market extension — are consistently identified and pursued.
- Product marketing activity contributes to stronger uptake, expansion, and revenue growth across the portfolio.
- Sales and customer teams are equipped with clear, confident messaging that improves outcomes.
Why Join CRB Cunninghams?
- Play a key role in shaping how a market-leading EdTech portfolio is taken to market and grown.
- Work in a collaborative, ambitious team with strong domain expertise and a clear mission.
- Have genuine influence over how products are positioned, commercialised, and understood by customers.
- Help deliver meaningful impact in schools, improving outcomes for students nationwide.
Product Marketing Manager in Birmingham employer: EWS Group
CRB Cunninghams is an exceptional employer, offering a collaborative and ambitious work culture where your contributions directly impact the education sector. With a strong focus on employee growth and innovation, you will have the opportunity to shape market-leading EdTech solutions while enjoying the flexibility of remote work in the UK. Join us to make a meaningful difference in schools across the nation, supported by a dedicated team and a clear mission to improve student outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at CRB Cunninghams. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing the company inside out. Understand their products and how they impact schools. This shows you're genuinely interested and ready to contribute.
✨Tip Number 3
Showcase your skills with real examples. When discussing your experience, relate it back to how you can help CRB Cunninghams grow their product marketing efforts.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're keen on joining our team!
We think you need these skills to ace Product Marketing Manager in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing, go-to-market strategies, and any relevant skills that align with what we’re looking for.
Showcase Your Communication Skills:Since strong written communication is key for this role, use your application to demonstrate how you can turn complex product details into clear, compelling narratives. We want to see your ability to engage and inform!
Highlight Customer Insight Experience:We’re keen on understanding customer needs, so share examples of how you've gathered and used customer insights in previous roles. This will show us you can effectively bridge the gap between product and market.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at EWS Group
✨Know Your Product Inside Out
Before the interview, dive deep into CRB Cunninghams' products and services. Understand their features, benefits, and how they stand out in the market. This knowledge will help you articulate how you can contribute to product positioning and messaging.
✨Showcase Your Customer Insight Skills
Prepare examples of how you've gathered customer insights in previous roles. Be ready to discuss how you translated those insights into successful marketing strategies. This will demonstrate your ability to act as the voice of the customer, which is crucial for this role.
✨Familiarise Yourself with AI Tools
Since AI fluency is expected, brush up on the AI tools relevant to product marketing. Be prepared to discuss how you've used these tools to enhance your work or how you would leverage them in this role to improve product launches and customer engagement.
✨Prepare for Go-to-Market Strategies
Think about successful go-to-market strategies you've implemented in the past. Be ready to share your approach to launching products, including how you developed messaging and collateral. This will show your understanding of what it takes to make a product successful in the market.
