At a Glance
- Tasks: Lead product marketing for innovative EdTech solutions and drive market growth.
- Company: Join CRB Cunninghams, the UK's top provider of cashless catering and online payments.
- Benefits: Enjoy a competitive salary, remote work flexibility, and opportunities for professional development.
- Other info: Collaborative team environment with a mission to improve student outcomes nationwide.
- Why this job: Make a real impact in schools while shaping the future of education technology.
- Qualifications: Experience in product marketing, strong communication skills, and a passion for customer insights.
The predicted salary is between 50000 - 60000 £ per year.
CRB Cunninghams is the UK's leading provider of cashless catering, identity management, online payments, and nutritional analysis solutions, supporting more than 3,300 schools and colleges nationwide. With nearly 60 years of heritage, we employ over 100 dedicated professionals, including a national field service team delivering fast, expert support wherever it is needed.
In recent years, CRB Cunninghams has experienced strong growth, driven by innovation, customer intimacy, operational excellence, and a clear, meaningful vision. Our purpose is simple and powerful: When children eat well and enjoy lunchtimes, they are happier, healthier, and achieve more. Our strategy is to help schools deliver fully cashless dining experiences that enable anonymous free-school-meal access, streamline operations, and accelerate the provision of nutritious meals.
The Product Marketing Manager will play a central role in how CRB Cunninghams' products are understood, positioned, and adopted in the market. Sitting within the product function, this role acts as the bridge between product, marketing, and commercial teams. It combines deep customer understanding with strong commercial instincts — ensuring that insight into customer needs, behaviours, and market trends continuously strengthens how we position, package, launch, and grow our products.
This is a high-impact role for someone who is genuinely curious about customers, energised by turning insight into action, and commercially minded enough to translate product capabilities into clear propositions, compelling launches, and measurable growth. AI fluency is expected as part of modern marketing and product practice. You should be comfortable using AI tools to improve the speed and quality of your own work, and able to clearly articulate and position AI-driven product features to customers and the market.
Key Responsibilities- Develop a deep, continuous understanding of customers, partners, and the broader market through engagement, research, and data.
- Identify unmet and emerging customer needs and translate these into commercial opportunities — better positioning, new packaging, clearer messaging, or new routes to market.
- Act as a voice of the customer within commercial and marketing conversations, ensuring insight informs how we talk about, package, and sell our products.
- Share customer and market intelligence regularly across the business, helping teams stay close to what customers value and where the market is moving.
- Develop and maintain clear positioning, messaging, and value propositions across the product portfolio.
- Translate product capabilities and innovations into compelling, outcome-led customer narratives.
- Ensure product narratives are consistent and clear across customer-facing channels and internal materials.
- Own messaging, collateral, and go-to-market activity for product launches, updates, and priority campaigns.
- Define, brief, and maintain core product marketing assets — product pages, launch briefs, sales enablement materials, and product summaries.
- Partner with product, sales, and marketing teams to ensure launches are commercially ready as well as operationally ready.
- Shape product pricing, packaging, and commercial propositions in partnership with product and commercial leadership.
- Evaluate appropriate fulfilment models for new offers, including sales-assisted approaches and automated or marketing-led fulfilment.
- Identify opportunities to extend adoption, expand into adjacent use cases, and grow revenue across the portfolio.
- Understand key customer journeys across awareness, evaluation, onboarding, and adoption.
- Identify friction points and opportunities to improve conversion, engagement, and retention.
- Develop content and programmes that help customers realise value quickly and fully.
- Build and maintain structured feedback loops — such as webinars, customer communities, and advisory groups — that generate ongoing commercial and market insight.
- Shape how products are represented across websites, campaigns, content, and events.
- Monitor market trends, competitors, and customer sentiment to inform positioning and go-to-market decisions.
- Experience in a product marketing, go-to-market, or commercial strategy role, ideally in software, SaaS, or digital products.
- Strong written communication and the ability to turn product detail into clear, compelling customer language.
- Demonstrated ability to understand customer needs and translate them into stronger positioning, messaging, and commercial outcomes.
- Experience shaping or supporting product pricing, packaging, or commercial launch decisions.
- Strong coordination and stakeholder management skills across product, sales, and marketing teams.
- Comfortable working across multiple products, audiences, and priorities.
- Analytical mindset with the ability to combine qualitative and quantitative insight.
- Comfortable using AI tools in day-to-day work and able to position AI-driven features to customers.
- Experience in B2B, EdTech, payments, or operational workflow products.
- Experience supporting product launches, adoption programmes, or portfolio commercialisation.
- Familiarity with customer engagement programmes, digital channels, or content platforms.
- Experience building or contributing to customer insight, feedback, or voice-of-customer programmes.
- Deep customer understanding actively informs how we position, package, and sell our products.
- Customer feedback loops are established and regularly generate actionable commercial and market insight.
- Products are clearly positioned and easy for customers, prospects, and internal teams to understand.
- New features, modules, and solutions are supported by coordinated, high-quality go-to-market plans.
- Pricing, packaging, and fulfilment approaches are clear, practical, and aligned to how the business can sell.
- Customer journeys are optimised, reducing friction and improving adoption, retention, and expansion.
- Opportunities for commercial growth are consistently identified and pursued.
- Product marketing activity contributes to stronger uptake, expansion, and revenue growth across the portfolio.
- Sales and customer teams are equipped with clear, confident messaging that improves outcomes.
- Play a key role in shaping how a market-leading EdTech portfolio is taken to market and grown.
- Work in a collaborative, ambitious team with strong domain expertise and a clear mission.
- Have genuine influence over how products are positioned, commercialised, and understood by customers.
- Help deliver meaningful impact in schools, improving outcomes for students nationwide.
Product Marketing Lead for EdTech & Payments (Remote UK) in Birmingham employer: EWS Group
CRB Cunninghams is an exceptional employer, offering a collaborative and ambitious work culture that empowers employees to make a meaningful impact in the EdTech sector. With a strong focus on innovation and customer satisfaction, team members benefit from continuous professional development opportunities and the chance to influence product positioning and commercialisation strategies. Working remotely in the UK, you will join a dedicated team committed to improving educational outcomes for students nationwide, all while enjoying the flexibility and support of a leading provider in cashless catering and identity management solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead for EdTech & Payments (Remote UK) in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the EdTech and payments space, especially those at CRB Cunninghams. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show your passion for the role! When you get an interview, make sure to express your enthusiasm for improving student outcomes through innovative product marketing. Let them see how much you care!
✨Tip Number 3
Prepare to discuss customer insights! Brush up on how you’ve used data to inform marketing strategies in the past. They’ll want to know how you can translate customer needs into compelling product narratives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at CRB Cunninghams.
We think you need these skills to ace Product Marketing Lead for EdTech & Payments (Remote UK) in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Lead role. Highlight your experience in EdTech and payments, and show us how your skills align with our mission to improve student outcomes.
Showcase Your Customer Insight Skills:We want to see how you understand customer needs! Use examples from your past roles where you've translated insights into successful marketing strategies or product launches. This will help us see your analytical mindset in action.
Be Clear and Compelling:Your written communication should be top-notch! Make sure to convey your ideas clearly and compellingly, just like you would when crafting product narratives. We love a good story that resonates with customers!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at EWS Group
✨Know Your Product Inside Out
Before the interview, make sure you have a deep understanding of CRB Cunninghams' products and how they fit into the EdTech and payments landscape. Familiarise yourself with their unique selling points and customer benefits, so you can confidently discuss how you would position and market these products.
✨Showcase Your Customer Insight Skills
Prepare examples of how you've previously gathered customer insights and translated them into successful marketing strategies. Be ready to discuss specific methods you've used to understand customer needs and how that knowledge has informed your product positioning and messaging.
✨Demonstrate Your AI Fluency
Since AI fluency is expected for this role, come prepared to discuss how you've used AI tools in your past work. Share examples of how these tools have improved your marketing efforts or product launches, and be ready to articulate how you would leverage AI-driven features in your future role.
✨Prepare for Collaborative Scenarios
This role requires strong coordination across teams, so think of examples where you've successfully collaborated with product, sales, and marketing teams. Be ready to discuss how you managed stakeholder expectations and ensured everyone was aligned on go-to-market strategies.
