At a Glance
- Tasks: Create engaging marketing materials and support campaigns for trade customers.
- Company: Join EWI Store, a growing player in the construction and building materials sector.
- Benefits: Enjoy a competitive salary, gym membership, private medical insurance, and employee discounts.
- Other info: Work in a dynamic environment with opportunities for growth and creativity.
- Why this job: Make a real impact in a hands-on marketing role with diverse responsibilities.
- Qualifications: 2+ years in marketing, preferably in B2B or construction sectors.
The predicted salary is between 30000 - 40000 £ per year.
Company Overview
EWI Store is a growing business within the construction and building materials sector, specialising in external wall insulation, render, façade and installation products. Since 2011, we have supported installers, contractors, homeowners, developers and trade professionals across the UK through quality products, technical expertise and strong customer service.
We are now looking for a commercially focused Senior Marketing Executive - Trade, CRM & Communications to support our marketing activity across multiple brands, digital channels and four branch locations.
The Role
This is a hands-on role ideal for a practical and proactive marketer with experience in trade, B2B, branch-based, construction, merchanting, manufacturing or similar environments. You will work closely with the Head of Marketing to deliver campaigns that increase trade engagement, support product sales, improve customer retention, drive branch footfall and strengthen the EWI Store brand. The role combines trade marketing, CRM, email campaigns, content creation, social media, branch activation, product marketing and campaign reporting.
Key Responsibilities
- Create trade marketing materials including installer packs, welcome packs, flyers, brochures and sales collateral.
- Support campaigns for installers, contractors, architects, developers and trade customers.
- Help plan and deliver trade days, supplier events, training sessions, product launches and seasonal promotions.
- Work with branch teams to support local marketing activity, offers, branch content and customer engagement.
- Plan and send email newsletters and CRM campaigns for segmented customer groups.
- Support customer retention, dormant account reactivation and trade loyalty activity.
- Manage day-to-day social media content across LinkedIn, Instagram, Facebook and other relevant channels.
- Support short-form video, YouTube scheduling, product explainers, installation tips and customer stories.
- Write clear and engaging copy for emails, social posts, website updates, campaign assets and internal communications.
- Track campaign performance, including engagement, leads, branch activity, CRM impact and sales contribution.
- Support SEO-focused content, product pages and digital customer journeys.
- Work collaboratively with Sales, Branch Managers, Customer Service, Technical, Product and Operations teams.
- Ensure all marketing activity is consistent, on brand and commercially aligned.
Skills and Experience
Essential
- Previous experience in a Marketing Executive or Senior Marketing Executive role.
- Experience in B2B, trade marketing, construction, building materials, retail branches, merchanting, manufacturing, distribution or a similar sector.
- Experience delivering campaigns across online and offline channels.
- Confident writing content for email, social media, brochures, websites and customer communications.
- Experience with CRM campaigns, email marketing and customer segmentation.
- Strong organisational skills with the ability to manage multiple campaigns and deadlines.
- Commercial mindset with the ability to link marketing activity to leads, sales, engagement and customer retention.
- Good attention to detail and strong brand consistency.
- Confident working with sales teams, branch teams and external suppliers.
- Comfortable using marketing data and reports to measure performance.
Desirable
- Experience in construction, insulation, render, façade, building products or trade merchant sectors.
- Knowledge of platforms such as Mailchimp, Klaviyo, Shopify, WooCommerce, Pimcore or similar.
- Understanding of SEO, Google Analytics, paid social or Google Ads.
- Experience using Canva, Adobe Creative Suite or similar design tools.
- Experience supporting trade events, supplier campaigns or product launches.
- Familiarity with AI tools for content creation, reporting or campaign planning.
What We're Looking For
We are looking for someone who is creative, organised and commercially aware. You will be confident working close to the sales environment, creating practical marketing campaigns and using data to understand what is working. This role would suit someone who enjoys variety, works well at pace and can support marketing across trade, branch, digital and brand channels.
Benefits
- Company pension
- Gym membership
- Private medical insurance
- Store discount
- Full-time, permanent role
- Opportunity to work in a growing construction and building materials business
- Hands-on exposure to trade marketing, CRM, brand communications, digital content and branch activation
Join us at EWI Store and be part of shaping the future of construction solutions. If you are passionate about marketing excellence and ready to make an impact, we look forward to your application!
Ability to commute/relocate: Chessington, Surrey: reliably commute or plan to relocate before starting work (required)
Education: Master's (preferred)
Experience: Marketing: 2 years (required)
Language: Polish (preferred)
Willingness to travel: 25% (required)
Work Location: In person
Senior Marketing Executive in Chessington employer: EWI Store
EWI Store is an exceptional employer located in Chessington, Surrey, offering a dynamic work environment within the growing construction and building materials sector. With a strong focus on employee development, we provide hands-on exposure to trade marketing and brand communications, alongside benefits such as private medical insurance, gym membership, and a company pension. Join us to be part of a collaborative team that values creativity and commercial awareness, while making a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in Chessington
✨Tip Number 1
Network like a pro! Get out there and connect with people in the construction and marketing sectors. Attend industry events, trade shows, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, content, and any successful projects you've worked on. This will give potential employers a taste of what you can bring to the table, especially in a hands-on role like the one at EWI Store.
✨Tip Number 3
Don’t just apply – engage! When you find a job that excites you, reach out to the company directly through our website. A personalised message expressing your enthusiasm can make a huge difference and show that you're genuinely interested in being part of their team.
✨Tip Number 4
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute. Bring fresh ideas to the table, especially around trade marketing and customer engagement, to impress the hiring team!
We think you need these skills to ace Senior Marketing Executive in Chessington
Some tips for your application 🫡
Show Your Marketing Skills:Make sure to highlight your previous marketing experience, especially in B2B and trade environments. We want to see how you've successfully delivered campaigns and engaged customers in similar sectors.
Tailor Your Application:Don’t just send a generic CV and cover letter! Tailor your application to reflect the specific skills and experiences mentioned in our job description. This shows us you’re genuinely interested in the role and understand what we’re looking for.
Be Creative with Your Content:Since this role involves content creation, feel free to showcase your writing style. Whether it’s a clever email subject line or engaging social media posts, let your creativity shine through in your application!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process.
How to prepare for a job interview at EWI Store
✨Know Your Audience
Before the interview, research EWI Store and its target market. Understand their products and services, especially in the construction and building materials sector. This will help you tailor your responses to show how your marketing experience aligns with their needs.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led or contributed to, particularly in B2B or trade environments. Be ready to discuss the strategies you used, the results achieved, and how they can be applied to EWI Store's goals.
✨Demonstrate Your Content Skills
Since the role involves creating various marketing materials, bring samples of your work, such as email newsletters, social media posts, or brochures. Highlight your ability to write engaging copy that resonates with trade customers and drives engagement.
✨Ask Insightful Questions
Prepare thoughtful questions about EWI Store's current marketing strategies, challenges they face, and how the marketing team collaborates with sales and branch teams. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
