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- Tasks: Lead and organise events to drive growth and engagement.
- Company: Join a dynamic team at a leading event marketing company.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborative culture with a focus on diversity and inclusion.
- Why this job: Make a real impact by shaping high-impact events that generate leads.
- Qualifications: 3+ years in event marketing or lead generation; strong organisational skills.
The predicted salary is between 36000 - 60000 £ per year.
The Head of Event Engagement is responsible for driving pipeline growth through strategic event planning, execution, and follow-up. This role ensures operational excellence by organizing the team, establishing clear processes, and overseeing flawless execution of all event-related activities. In addition, this role makes sure that events serve as a high-impact lead generation channel by managing pre-event outreach, in-event engagement, and post-event conversion activities. The position combines operational excellence, data-driven decision-making, and collaboration with commercial teams to maximize ROI from events.
Key Responsibilities
- Team Leadership & Organization
- Lead and structure the Event Engagement team to ensure clarity of roles and accountability.
- Build a collaborative, high-performance culture focused on delivering measurable outcomes.
- Provide coaching, guidance, and performance management to team members.
- Process Design & Governance
- Develop and implement standardized processes for pre-event planning, in-event engagement, and post-event follow-up.
- Ensure workflows are documented, communicated, and consistently applied across all events.
- Continuously review and improve processes for efficiency and scalability.
- Meeting Management During Events
- Maintain a centralized meeting calendar for all event engagements.
- Capture detailed notes and log interactions in CRM in real time, working alongside Sales.
- Provide daily progress summaries for leadership and adjust tactics as needed.
- Support marketing and Sales attendance as needed.
- Post-Event Follow-Up
- Score and prioritize leads; route qualified leads to BD or Sales teams.
- Organise a follow-up strategy and monitor success.
- Review KPIs (meetings booked, leads generated, conversion rates) and report insights.
- Repurpose event content for follow-up campaigns and nurture sequences, working alongside stakeholders.
- Performance Monitoring
- Track event ROI and pipeline contribution; identify trends and improvement opportunities.
- Provide regular reporting to senior leadership on engagement outcomes and process adherence.
Knowledge, Skills, and Abilities
- Strong understanding of event marketing and lead generation workflows.
- Proven ability to design and implement operational processes.
- Proficiency in CRM systems, business intelligence tools and data-driven decision-making.
- Excellent organizational skills for managing pre-event and in-event outreach, meetings and follow-ups.
- Ability to analyze KPIs and optimize event performance.
- Skilled in stakeholder engagement and cross-functional collaboration.
- Experience in managing and developing teams.
Other Requirements
- 3+ years of experience in event marketing, lead generation, or commercial operations.
- Fluent in English.
Head of Event Engagement in Sunderland employer: Evotec
Contact Detail:
Evotec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Event Engagement in Sunderland
✨Tip Number 1
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to those already in the field. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its events. We recommend practising common interview questions and even role-playing with a friend. The more prepared you are, the more confident you’ll feel when it’s time to shine!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. We suggest mentioning something specific from the interview to remind them of your conversation.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Head of Event Engagement in Sunderland
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Event Engagement role. Highlight your experience in event marketing and lead generation, and show us how you can drive pipeline growth through strategic planning.
Showcase Your Organisational Skills: We want to see your excellent organisational skills shine through! Share examples of how you've managed pre-event planning and in-event engagement in your previous roles. This will help us understand your ability to ensure operational excellence.
Data-Driven Decision Making: Since this role involves a lot of data analysis, don’t forget to mention your proficiency with CRM systems and business intelligence tools. Give us insights into how you've used data to optimise event performance in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining the StudySmarter team!
How to prepare for a job interview at Evotec
✨Know Your Events Inside Out
Before the interview, dive deep into the company's past events. Understand their objectives, outcomes, and how they align with lead generation. This will show your genuine interest and help you discuss how you can enhance their event strategy.
✨Showcase Your Leadership Skills
Be ready to share examples of how you've led teams in previous roles. Highlight your ability to build a collaborative culture and how you've successfully managed performance. This is crucial for the Head of Event Engagement role.
✨Demonstrate Process Savvy
Prepare to discuss your experience with designing and implementing operational processes. Bring specific examples of how you've improved workflows in past positions, as this aligns perfectly with the job's focus on operational excellence.
✨Be Data-Driven
Since this role requires data-driven decision-making, come prepared with insights from your previous experiences. Talk about how you've tracked KPIs, analysed event performance, and used that data to optimise future events.