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- Tasks: Create and execute innovative marketing campaigns that drive business growth.
- Company: Join Evotec, a leader in life sciences with a focus on collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make an impact by translating science into compelling stories that engage top pharma and biotech companies.
- Qualifications: 5+ years in B2B marketing, preferably in life sciences or biotech.
- Other info: Dynamic team environment with a strong emphasis on creativity and data-driven strategies.
The predicted salary is between 36000 - 60000 £ per year.
The Marketing Manager is responsible for developing and executing integrated marketing programs that support Evotec’s commercial priorities across discovery and preclinical services. The role focuses on translating Evotec’s scientific capabilities into compelling market narratives, generating qualified pipeline, and supporting Business Development in engaging target accounts.
Working closely with Business Development, Lead Generation, Operations, and subject matter experts, the Marketing Manager drives campaigns, content, and customer engagement initiatives that strengthen Evotec’s positioning across the R&D value chain. Success in this role is measured not only by campaign execution but by tangible business outcomes - including qualified pipeline creation, improved funnel conversion, increased engagement with strategic accounts, and strengthened market visibility for Evotec’s end-to-end R&D capabilities.
Key Responsibilities- Develop and execute integrated marketing campaigns aligned with Evotec’s commercial priorities and growth objectives.
- Design multi-channel programs across digital and physical channels (web, SEO/SEM, email, social media, webinars, conferences, and events) to generate qualified pipeline.
- Support account-based marketing (ABM) initiatives that engage priority pharma and biotech accounts and drive progression from awareness to commercial opportunities.
- Translate Evotec’s scientific capabilities into clear and differentiated value propositions and market narratives.
- Contribute to category narratives that position Evotec within integrated CRO–CDMO models and partnership-based R&D collaborations.
- Develop messaging that highlights Evotec’s flexible partnership models, including standalone services, integrated programs, and portfolio-level partnerships.
- Oversee the development of high-quality marketing content including whitepapers, case studies, application notes, blogs, videos, and data-driven visuals.
- Ensure content aligns with the buyer journey and supports both brand visibility and demand generation.
- Strengthen Evotec’s thought leadership by positioning the company and its experts across the R&D value chain.
- Partner closely with Business Development and lead acquisition to align marketing programs with commercial priorities and target accounts.
- Support funnel progression by tracking marketing leads, ensuring effective handover, and improving MQL-to-SQL conversion.
- Provide sales enablement materials including battlecards, competitive positioning insights, and tailored messaging for different customer segments.
- Coordinate with vendors and manage project timelines and budgets to ensure smooth execution of marketing initiatives.
- Define and track marketing performance metrics to measure campaign effectiveness and pipeline contribution.
- Use CRM and marketing automation tools to monitor funnel performance and optimize marketing ROI.
- Generate insights from campaign performance, market intelligence, and customer engagement data to improve marketing effectiveness.
- Bachelor’s or Master’s degree in Marketing, Business Administration, Life Sciences, or a related field.
- 5+ years of B2B marketing experience in life sciences, biotech, CRO/CDMO, pharma, or healthcare sectors.
- Proven experience executing integrated marketing campaigns in complex, science-driven environments.
- Strong ability to translate scientific concepts into clear customer value propositions.
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
- Excellent communication, collaboration, and project management skills.
- Commercial mindset with a data-driven and creative approach to marketing.
Marketing Manager in Macclesfield employer: Evotec
Contact Detail:
Evotec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Macclesfield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and content. This will give you an edge when discussing your experience and how you can contribute to Evotec's goals.
✨Tip Number 3
Prepare for interviews by understanding Evotec’s market position and recent developments. Tailor your responses to demonstrate how your experience aligns with their commercial priorities and growth objectives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the StudySmarter team.
We think you need these skills to ace Marketing Manager in Macclesfield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Manager role. Highlight your experience in developing integrated marketing campaigns and any specific achievements that align with Evotec’s commercial priorities.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us how you can translate scientific capabilities into market narratives. Be sure to mention your experience with B2B marketing in life sciences or related fields.
Showcase Your Creativity: Don’t just list your skills; show us how you’ve used them! Include examples of successful campaigns you've executed, especially those that involved multi-channel strategies or account-based marketing initiatives.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Evotec
✨Know Your Stuff
Make sure you understand Evotec’s scientific capabilities and how they translate into market narratives. Brush up on their recent projects and campaigns, so you can discuss how your experience aligns with their goals.
✨Showcase Your Campaign Success
Prepare to share specific examples of integrated marketing campaigns you've executed in the past. Highlight the tangible outcomes, like pipeline creation and engagement metrics, to demonstrate your impact.
✨Be a Team Player
Since the role involves collaboration with various teams, be ready to discuss how you've worked with sales, operations, or other departments in previous roles. Emphasise your communication and project management skills.
✨Data-Driven Mindset
Familiarise yourself with key marketing performance metrics and be prepared to talk about how you've used data to optimise campaigns. Mention any experience with CRM and marketing automation tools, as this will show you're ready to hit the ground running.