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- Tasks: Lead event planning and execution to drive growth and engagement.
- Company: Join a dynamic team at a forward-thinking company focused on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact by shaping high-profile events that generate leads.
- Qualifications: 3+ years in event marketing or lead generation with strong organisational skills.
- Other info: Collaborative culture with a focus on performance and career growth.
The predicted salary is between 60000 - 80000 £ per year.
The Head of Event Engagement is responsible for driving pipeline growth through strategic event planning, execution, and follow-up. This role ensures operational excellence by organizing the team, establishing clear processes, and overseeing flawless execution of all event-related activities. In addition, this role makes sure that events serve as a high-impact lead generation channel by managing pre-event outreach, in-event engagement, and post-event conversion activities. The position combines operational excellence, data-driven decision-making, and collaboration with commercial teams to maximize ROI from events.
Key Responsibilities
- Team Leadership & Organization
- Lead and structure the Event Engagement team to ensure clarity of roles and accountability.
- Build a collaborative, high-performance culture focused on delivering measurable outcomes.
- Provide coaching, guidance, and performance management to team members.
- Process Design & Governance
- Develop and implement standardized processes for pre-event planning, in-event engagement, and post-event follow-up.
- Ensure workflows are documented, communicated, and consistently applied across all events.
- Continuously review and improve processes for efficiency and scalability.
- Meeting Management During Events
- Maintain a centralized meeting calendar for all event engagements.
- Capture detailed notes and log interactions in CRM in real time, working alongside Sales.
- Provide daily progress summaries for leadership and adjust tactics as needed.
- Support marketing and Sales attendance as needed.
- Post-Event Follow-Up
- Score and prioritize leads; route qualified leads to BD or Sales teams.
- Organise a follow-up strategy and monitor success.
- Review KPIs (meetings booked, leads generated, conversion rates) and report insights.
- Repurpose event content for follow-up campaigns and nurture sequences, working alongside stakeholders.
- Performance Monitoring
- Track event ROI and pipeline contribution; identify trends and improvement opportunities.
- Provide regular reporting to senior leadership on engagement outcomes and process adherence.
Knowledge, Skills, and Abilities
- Strong understanding of event marketing and lead generation workflows.
- Proven ability to design and implement operational processes.
- Proficiency in CRM systems, business intelligence tools and data-driven decision-making.
- Excellent organizational skills for managing pre-event and in-event outreach, meetings and follow-ups.
- Ability to analyze KPIs and optimize event performance.
- Skilled in stakeholder engagement and cross-functional collaboration.
- Experience in managing and developing teams.
Other Requirements
- 3+ years of experience in event marketing, lead generation, or commercial operations.
- Fluent in English.
Head of Event Engagement in Macclesfield employer: Evotec (UK) Ltd.
Contact Detail:
Evotec (UK) Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Event Engagement in Macclesfield
✨Tip Number 1
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to potential colleagues. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its recent events. We want you to show up with insights and ideas that align with their goals. This will demonstrate your genuine interest and help you stand out from the crowd.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it personal and memorable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of Event Engagement in Macclesfield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Event Engagement role. Highlight your experience in event marketing and lead generation, and don’t forget to showcase any operational processes you've designed or implemented.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about event engagement and how your skills align with our goals. Be specific about your achievements and how they relate to driving pipeline growth.
Showcase Your Team Leadership Skills: Since this role involves leading a team, make sure to highlight your experience in coaching and developing team members. Share examples of how you've built a collaborative culture and delivered measurable outcomes in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Evotec (UK) Ltd.
✨Know Your Events Inside Out
Before the interview, dive deep into the company's past events. Understand their objectives, outcomes, and how they align with lead generation. This will show your genuine interest and help you discuss how you can enhance their event strategy.
✨Showcase Your Leadership Skills
Be ready to share specific examples of how you've led teams in previous roles. Highlight your approach to building a collaborative culture and how you've managed performance. This is crucial for a role that requires team leadership and accountability.
✨Demonstrate Process Savvy
Prepare to discuss your experience with designing and implementing operational processes. Bring examples of how you've improved workflows in past roles, especially in event planning and follow-up. This will illustrate your ability to ensure operational excellence.
✨Data-Driven Decision Making
Familiarise yourself with key performance indicators relevant to event marketing. Be prepared to talk about how you've used data to track ROI and optimise event performance. This will resonate well with the company's focus on data-driven strategies.