Planning Director, Consumer Brand – Award-winning Media Agency
London, United Kingdom | Hybrid | Permanent
We’re working with an award-winning media agency looking for an experienced Planning Director to lead media planning across key European markets.
You’ll join a specialist division that works in close partnership with an established consumer brand, combining strategic consultancy, data intelligence and media planning. It’s an exciting time to join, with opportunities to shape planning, strengthen client partnerships and make a tangible impact.
The opportunity
You’ll translate global strategies into locally relevant media plans, working closely with local planning teams to guide delivery and oversee client relationships. For selected markets, you’ll also own hands‑on planning, from the initial brief through to activation handover.
- You’ll develop recommendations across media mix, channel roles, audiences, phasing, investment allocation and KPIs. Using reach curves, sufficiency planning and audience penetration analysis, you’ll determine appropriate investment levels and optimise allocation across channels and campaigns.
- Working closely with digital, activation and specialist teams, you’ll turn these recommendations into clear briefs and executable plans.
Key responsibilities
- Translate global strategies into local market plans, supporting local planning teams and overseeing client relationships
- Own detailed annual and campaign planning for selected markets
- Use audience insights and performance data to strengthen recommendations and improve effectiveness
- Coordinate planning and activation teams across markets, ensuring clear direction and high-quality delivery
What we’re looking for
- Strong media agency planning experience, ideally across international or multi-market clients.
- The ability to guide local teams while developing hands‑on plans across digital and traditional channels
- Strong analytical skills, including experience using reach curves, sufficiency planning and audience analysis to guide investment
- Excellent client management, presentation and organisational skills, with a collaborative approach and the ability to deliver at pace
You’re likely currently working at a media agency as a Regional Planning Director, Planning Associate Director, Senior Account Director or International Account Director, or similar.
- Join a specialist division where you can influence planning decisions, build a close partnership with an established consumer brand and see the impact of your work across international markets.
- You’ll collaborate with experienced specialists and help shape how the team works at an exciting stage of its development.
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