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- Tasks: Lead marketing strategies to boost brand visibility and customer engagement.
- Company: Join a dynamic team focused on the Hospitality, Retail, and Quick Serve Restaurant sectors.
- Benefits: Enjoy hybrid work flexibility and a competitive salary of £35,000 - £40,000.
- Why this job: Be part of innovative campaigns and collaborate with top industry partners.
- Qualifications: Bachelor's degree in Marketing or related field; leadership experience preferred.
- Other info: Opportunity to drive impactful marketing initiatives and enhance customer loyalty.
The predicted salary is between 28000 - 42000 £ per year.
Position: Marketing Manager Location: Hybrid working from Wigan office 4 days per week with 1 day from home Department: Marketing Reports to: Head of Marketing Job Type: Full-Time Salary: £35,000 – £40,000 Overview: The Marketing Manager will play a critical role in developing, implementing, and executing the annual marketing strategy aimed at increasing brand visibility, customer retention, and revenue growth across the Hospitality, Retail, and Quick Serve Restaurant segments. This role will focus on strategic planning, digital marketing, social outreach, and team leadership to drive both external engagement and internal support for sales and communication teams. Key Responsibilities: Strategic Planning & Execution: * Oversee the execution of the 2025 marketing strategy across various channels, including social media, website, CRM, awards, and events. * Collaborate with external partners (MOZ, Digital Next, Very Vivid) and internal teams to ensure strategy alignment and seamless execution. * Lead multi-channel marketing campaigns with a focus on digital advertising, SEO optimisation, and personalised customer engagement. Digital Marketing & Social Media: * Drive LinkedIn strategy, including organic content creation, paid ad campaigns, and employee advocacy to meet KPIs * Execute paid LinkedIn campaigns by boosting top-performing organic posts and implementing ad targeting strategies. * Support marketing executive with SEO improvements for the company website, enhancing traffic and engagement metrics Customer Retention & Engagement: * Develop strategies for customer segmentation and personalised marketing, using CRM data to drive upselling and cross-selling initiatives. * Oversee event planning, such as hosting annual customer events and private dining experiences to improve customer loyalty. Partnerships & Sponsorships: * Support in maintaining strategic partnerships, particularly in key industry verticals, to increase brand visibility and reach. * Collaborate on industry webinars, sponsorships, and content co-creation initiatives. Sales Team Support: * Collaborate with the sales team to create market research reports and sales-enabling content, such as white papers, case studies, and sales presentations. * Lead efforts in internal communication initiatives, such as all-hands meetings and company newsletters. Requirements: * Bachelor’s degree in Marketing, Business Administration, or a related field desirable. * Experience in a marketing leadership role, preferably in B2B industries like Hospitality or Retail. * Strong knowledge of digital marketing tools (LinkedIn Advertising, Google Ads, MOZ). * Excellent communication, leadership, and analytical skills. * Experience with CRM systems and data-driven marketing campaigns
Marketing Manager employer: Evolve Business Group
Contact Detail:
Evolve Business Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially on platforms like LinkedIn. Since this role emphasizes driving LinkedIn strategy, showcasing your knowledge of effective content creation and ad targeting can set you apart.
✨Tip Number 2
Highlight any experience you have with CRM systems and data-driven marketing campaigns. Being able to demonstrate how you've used data to drive customer engagement and retention will resonate well with the hiring team.
✨Tip Number 3
Prepare to discuss specific multi-channel marketing campaigns you've led in the past. Be ready to share metrics that showcase your success in increasing brand visibility and customer retention, as these are key responsibilities of the role.
✨Tip Number 4
Network with professionals in the Hospitality and Retail sectors. Building connections can provide insights into industry challenges and opportunities, which can be valuable during interviews and discussions about strategic planning.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing leadership, particularly in B2B industries like Hospitality or Retail. Emphasize your skills in digital marketing tools and any successful campaigns you've led.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your background aligns with the company's needs. Mention specific strategies you would implement to enhance brand visibility and customer engagement.
Showcase Your Digital Marketing Skills: In your application, provide examples of your experience with digital marketing tools such as LinkedIn Advertising and Google Ads. Highlight any successful campaigns you've executed and the results achieved.
Highlight Leadership Experience: Since this role involves team leadership, be sure to include examples of how you've successfully led teams in previous roles. Discuss your approach to collaboration and communication within a marketing context.
How to prepare for a job interview at Evolve Business Group
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to strategic planning and execution. Highlight specific examples of how you've developed and implemented successful marketing strategies in the past, particularly in B2B environments like Hospitality or Retail.
✨Demonstrate Digital Marketing Expertise
Since the role emphasizes digital marketing, make sure to talk about your experience with tools like LinkedIn Advertising and Google Ads. Share any successful campaigns you've led, focusing on metrics that demonstrate your impact on brand visibility and customer engagement.
✨Highlight Team Leadership Skills
The position requires strong leadership abilities. Prepare to discuss your experience in leading teams, collaborating with internal and external partners, and how you foster a positive team environment to achieve marketing goals.
✨Prepare for Customer Engagement Strategies
Expect questions about customer retention and engagement. Be ready to share your insights on using CRM data for personalized marketing and any innovative strategies you've implemented to enhance customer loyalty.
