Head of Restaurant Marketing

The Location: Support Office, 16 Kirby Street, Farringdon, London, EC1N8TS

The Salary: Up to £70,000

Why work for us:

• Industry leading pay: We value your expertise and dedication.
• Dine with style: Enjoy a lavish 50% discount at all our restaurants, all day, every day.
• Exclusive perks: Our teams have access to some of the best discounts and cashback from a range of top retailers and cinema tickets at unbeatable prices through the Telus app.
• Financial freedom: Take control of your finances with Stream (Formally Wagestream) – track your earnings in real time, access up to 40% of your pay instantly and save directly from your salary.
• Wellness support: Your wellbeing matters to us! Benefit from a confidential Employee Assistance Program with a 24/7 helpline and 6 complimentary sessions with a trained counsellor.
• Total Wellbeing Package: Embrace a holistic approach to health with WeCare – offering UK based online GP appointments, mental health counselling, fitness programs, legal and financial guidance and more!
• Nourish your body: We offer healthy and nutritious meals whilst on shift.
• Recognition and Reward: Shine bright with our Employee of the Month scheme, Long Service Awards and numerous group incentives. You may even earn a place at our yearly employee awards night!
• Grow with us: You will have access to some of the best training our industry has to offer. You will have access to our training platform, Evolv Edge which is packed with resources to nurture your skills and knowledge.
• Get some rest: Your holiday allowance increases with length of service.
• Make a difference: Give back to the community with an optional paid day each year for volunteering efforts.
• Spread the love: Benefit from our recommend a friend scheme and share the joy of joining our team.

Who we are:

The Evolv Collection is a pioneering, premium hospitality group, founded by Sir Terence Conran in 1991. Our portfolio includes some of the most iconic restaurants in modern history, located in London, Birmingham, Manchester, and New York. Each brand in our collection reflects a distinctive heritage, character, and ambience. By investing in our people and striving for excellence, we are passionate about delivering outstanding guest experiences.

A bit about what you will be doing:

The Head of Restaurant Marketing plays a vital coordinating and leadership role within the marketing team, ensuring the smooth and effective delivery of activations, out of restaurant activity and business development across The Evolv Collection. You will support and guide the Marketing Managers day-to-day, ensuring consistency, high standards, and strong alignment with the marketing strategy set by the Head of Marketing. This role is hands-on and delivery-focused, helping to translate strategy into clear, actionable plans across the restaurants. You will ensure campaigns are rolled out effectively, support the development of team capability, and champion best practice across the portfolio. The Head of Restaurant Marketing acts as a key point of connection within the department—strengthening communication, maintaining workflow, and supporting excellence across all marketing activity and business development. You will act as a strategic partner to the group, ensuring brand integrity, exceptional campaign delivery, and alignment with The Evolv Collection’s 2028 Vision and Strategic Priorities.

Key Responsibilities:

• Support the Head of Marketing in delivering group-wide marketing plans and priorities.
• Help to create and translate the overarching marketing strategy into clear actionable activations across the restaurants.
• Create a calendar of unique activations across each restaurant, demonstrating best in class events and activity across the estate as well as group-wide promotions such as the Evolv Restaurant Festival.
• Identify and nurture key third party and BID contacts for each restaurant to support the business development and local marketing needs of the restaurant.
• Seek out and develop key lifestyle partnerships for the group.
• Ensure we are aware of every local area event and activation for potential involvement.
• Work closely with the operations team in creating a full calendar of out of restaurant events, ensuring all events are on brand and of the highest standard.
• Support in the execution and marketing of all out of restaurant activity and external events.
• Along with the Head of Marketing, manage all third-party drinks partnerships, maximising all relationships and ensuring there is a correct alignment of activations with brands across the estate.
• Instruct and direct the Marketing Managers on all individual restaurant marketing focuses.
• Provide support, guidance, and quality oversight during campaign planning and rollout.
• Ensure all restaurants maintain brand consistency in the creation of assets including menus, POS materials, and collateral.
• Support the promotion and continued development of the Evolv loyalty app and Bluebird Membership Club.

Key Requirements:

• Minimum 5 years experience in restaurant marketing.
• Excellent organisation and communication skills.
• Previous team management experience is essential.
• A thorough understanding of the UK restaurant scene.
• A well connected and established individual within the industry.
• Experience dealing with senior team members such as C-suite and directors.
• Extensive experience in local marketing and business development.
• Comfortable working in a fast-paced environment with a keen eye for detail.
• A team player and a proactive problem solver.
• Ability to work evenings and weekends at events where required.
• Professional and presentable at all times.

At The Evolv Collection, we are proud of the people that work with us and see the diversity within our teams as part of our DNA. We are committed to creating an inclusive environment for all our team members and value the similarities and differences they bring.