At a Glance
- Tasks: Join us as a Junior SEO Specialist to boost our website's visibility and drive organic traffic.
- Company: Evolution Power Tools is a leading brand in the power tools market, operating globally.
- Benefits: Enjoy flexible hours, 25 days annual leave, profit sharing, and health benefits.
- Why this job: Be part of an innovative team making a real impact in a fast-growing company.
- Qualifications: Experience in SEO, proficiency in tools like Google Analytics, and strong analytical skills required.
- Other info: Opportunities for international exposure and collaboration with external agencies.
The predicted salary is between 28800 - 43200 £ per year.
Department: Marketing
Reporting to: Head of D2C Marketing
Overall Role
We are seeking a results-driven Junior SEO Specialist to develop and execute strategies that enhance our website’s visibility, drive organic traffic, and boost conversions. This role is pivotal in ensuring our digital presence aligns with our brand goals and business priorities.
Main Duties and Tasks
- Strategic Planning: Design and implement tailored SEO strategies in alignment with brand objectives and business goals.
- Keyword Research: Conduct in-depth keyword research to identify opportunities for content optimization and development.
- On-Page Optimization: Optimize website content, meta tags, headers, and internal linking to improve search engine rankings.
- Technical SEO: Collaborate with developers to address technical aspects such as site speed, mobile-friendliness, and crawlability.
- Content Collaboration: Work closely with the content team to produce high-quality, SEO-friendly materials that resonate with target audiences.
- Customer Journey Support: Partner with content marketing and design teams to create relevant content for every stage of the customer’s digital journey.
- Link-Building: Develop and execute strategies to enhance domain authority through effective link-building practices.
- Performance Monitoring: Use tools like Google Analytics, Search Console, and industry-standard SEO software to track website performance, providing actionable insights through regular reporting.
- Industry Trends: Stay updated on the latest SEO trends, algorithm changes, and emerging tools to maintain a competitive edge.
- Recommendations: Suggest changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Cross-Channel Support: Leverage SEO skills and findings to support and offer advice to other Evolution channels and partners.
- Marketing Support: Contribute to the marketing plan and support new product launches with SEO strategies.
- SEO Best Practices: Develop and implement ongoing SEO best practices for websites to ensure sustained performance.
Abilities, Experience & Skills
- Experience: Proven track record in an SEO-focused role, preferably within a D2C environment.
- Comprehensive Knowledge: Ability to manage the entire SEO cycle, including technical and non-technical aspects.
- Proficiency in Tools: Expertise in industry-standard SEO tools like SEMrush, Ahrefs, Moz, and Google Analytics.
- Data-Driven Approach: Strong analytical skills to interpret complex data and translate it into actionable insights.
- Communication: Excellent written and verbal communication skills, capable of conveying technical concepts to non-technical stakeholders.
- Independence & Teamwork: Ability to work both independently and collaboratively in a fast-paced, remote environment.
- Testing Familiarity: Experience with A/B testing and other content testing methodologies.
- Platform Experience: Familiarity with the Shopify platform is a plus.
- Agency Collaboration: Experience working with and leading external agencies.
- AI Tools: Proficiency with AI tools like Jasper, ChatGPT, or Copy.ai to streamline SEO tasks.
- Multilingual Capability: While multilingual proficiency is not required, confidence in applying SEO skills across multiple European platforms is essential.
Benefits
- 25 Days Annual Leave + Bank Holidays
- Day off for your birthday
- Flexible hours
- Westfield Health Benefit (cover for health, optical & dental + wellbeing discounts)
- Company Profit Share (6% of Annual Salary)
- Pension Contributions
- Life Assurance
- Breakfast in the office
- Employee Product Discounts
- Company Leave Benefit (Paid leave for when most needed)
- Charity Focus
- International Exposure – with offices all over the world there are always opportunities to travel
Who We Are
It’s an exciting time to join us. We’re selling more power tools, in more places, to more people than ever before. We’re a £60+ million business operating in more than 27 countries, with offices in the UK, US, France and China. With a rich history and exciting future, Evolution aspires to build on our well-earned reputation and become one of the great iconic brands in the power tools market. You will play a critical role in making that vision a reality. We are proud that our Head Office is located in Sheffield, the ‘Steel City’, and is the nerve centre of our global business and home to support functions that drive and support our global growth since 1992. As a company we have a unique, patented product and exciting future strategic plans to continue our rapid growth trajectory. We are looking for innovative and ambitious colleagues to join us on this journey and have a real impact in taking Evolution Power Tools to the next level.
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SEo specialist employer: Evolution Powertools
Contact Detail:
Evolution Powertools Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEo specialist
✨Tip Number 1
Familiarise yourself with the latest SEO tools like SEMrush and Ahrefs. Being able to demonstrate your proficiency in these tools during interviews can set you apart from other candidates.
✨Tip Number 2
Stay updated on current SEO trends and algorithm changes. Showing that you are proactive about learning and adapting to industry shifts will impress potential employers.
✨Tip Number 3
Network with professionals in the SEO field, especially those who have experience in D2C environments. Engaging with others can provide insights and potentially lead to job referrals.
✨Tip Number 4
Prepare to discuss specific SEO projects you've worked on, including the strategies you implemented and the results achieved. This practical knowledge will showcase your hands-on experience and problem-solving skills.
We think you need these skills to ace SEo specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant SEO experience, particularly in D2C environments. Emphasise your proficiency with tools like SEMrush and Google Analytics, as well as any successful projects you've led.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and how your skills align with the company's goals. Mention specific strategies you've implemented in the past and how they resulted in increased traffic or conversions.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive SEO decisions. Discuss any tools you've used for performance monitoring and how you translated insights into actionable strategies.
Highlight Collaboration Experience: Since the role involves working with content and design teams, mention any previous experiences where you collaborated effectively. This could include projects where you optimised content or improved user experience through SEO.
How to prepare for a job interview at Evolution Powertools
✨Showcase Your SEO Knowledge
Be prepared to discuss your understanding of SEO principles, including keyword research, on-page optimisation, and technical SEO. Highlight any specific tools you’ve used, such as SEMrush or Google Analytics, and share examples of how you've successfully implemented strategies in the past.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong analytical approach, be ready to explain how you interpret data and use it to inform your SEO strategies. Bring examples of reports you've created or insights you've derived from analytics tools to showcase your ability to drive results.
✨Prepare for Technical Questions
Expect questions about technical SEO aspects like site speed, mobile-friendliness, and crawlability. Brush up on these topics and be ready to discuss how you would collaborate with developers to address these issues effectively.
✨Communicate Clearly and Confidently
As communication is key in this role, practice explaining complex SEO concepts in simple terms. Be prepared to discuss how you would work with non-technical stakeholders and ensure everyone understands the importance of SEO in achieving business goals.