It’s an exciting time to join us. We’re selling more power tools, in more places, to more people than ever before. We’re a +£60 million business operating in more than 27 countries, with offices in the UK, US, France, Poland and China. With a rich history and exciting future, Evolution aspires to build on our well-earned reputation and become one of the great iconic brands in the power tools market. You will play a critical role in making that vision a reality. We are proud that our Head Office is located in Sheffield, the ‘Steel City’, and is the nerve centre of our global business and home to support functions that drive and support our global growth since 1992. As a company we have a unique, patented product and exciting future strategic plans to continue our rapid growth trajectory. We are looking for innovative and ambitious colleagues to join us on this journey and have a real impact in taking Evolution Power Tools to the next level.
Find out more about us on our website: https://evolutionpowertools.com/
Role Purpose
The German E-Commerce Executive will be responsible for supporting and driving the commercial performance of Evolution Power Tools' German digital channels. Working within the European Commerce team, the successful candidate will manage the day-to-day trading of the German Shopify website, support marketplace growth, optimise the customer journey, and contribute to digital marketing activity to deliver ambitious sales and profitability targets.
This role requires a commercially minded individual who combines strong e-commerce knowledge with excellent analytical skills and an understanding of the German consumer.
Key Responsibilities
Website Trading & Commercial Performance
- Manage the day-to-day trading of the German Shopify website.
- Produce and execute monthly trading plans aligned with commercial objectives.
- Maintain website content, merchandising and promotional activity.
- Optimise category pages, landing pages and product presentation.
- Continually improve the customer journey to maximise conversion rate, average order value and customer satisfaction.
- Execute promotional campaigns, product launches and seasonal trading plans.
- Monitor website performance and identify opportunities to improve user experience and commercial performance.
- Work with internal development teams and external partners to implement technical improvements and new functionality.
- Ensure website content remains accurate, engaging and optimised for search engines.
- Support ongoing SEO improvements and website health.
Digital Marketing & Customer Acquisition
- Support the planning and execution of digital marketing campaigns across key acquisition channels.
- Assist with email marketing, SEO, paid media and affiliate activity where required.
- Work closely with the Digital Marketing team to maximise traffic quality and return on investment.
Performance Analysis
Monitor and report on key performance indicators including:
- Sales and revenue
- Gross margin
- Conversion rate
- Website traffic
- Average Order Value (AOV)
- Customer acquisition costs
- Return on advertising spend (ROAS)
- Basket abandonment
Use data and customer insights to identify opportunities and recommend improvements.
Cross-functional Collaboration
- Work closely with Marketing, Product, Customer Service, Supply Chain and Development teams to ensure successful execution of trading initiatives.
- Support localisation of content and promotional campaigns for the German market.
- Share best practice and e-commerce knowledge across the wider business.
Skills & Experience
- Fluent German and English, with an excellent understanding of German language and culture.
- Experience managing or supporting an e-commerce website, preferably Shopify or Shopify Plus.
- Strong understanding of online retail and digital commerce.
- Experience merchandising products and managing website content.
- Knowledge of SEO principles and website optimisation.
- Experience using Google Analytics (GA4 preferred).
- Strong analytical skills with the ability to interpret data and make commercially focused recommendations.
- Excellent communication and organisational skills.
- Ability to prioritise workload and work effectively within deadlines.
- Experience with Shopify Liquid or HTML/CSS.
- Experience managing marketplaces such as Amazon, ManoMano or similar.
- Google Ads or other paid media experience.
- Graphic design experience using Adobe Creative Suite or Canva.
- Email marketing platforms such as Klaviyo.
- Experience using Microsoft Excel and Looker Studio or similar reporting platforms.
- Knowledge or experience within the power tools, DIY or construction sectors.
Personal Attributes
We're looking for someone who:
- Is passionate about e-commerce and digital retail.
- Has a strong commercial mindset.
- Enjoys solving problems using data and customer insight.
- Continuously looks for opportunities to improve performance.
- Takes ownership of their work and delivers with attention to detail.
- Thrives in a collaborative, fast-paced environment.
- Is eager to learn and develop professionally.
- Has an interest in DIY, engineering or power tools.
- Competitive salary (dependent on experience)
- 25 days annual leave + bank holidays
- Company bonus scheme (up to 15%)
- Pension contributions and life assurance
- Health and wellbeing benefits (Westfield Health)
- Employee discounts on products
- Charity initiatives and matched donations
- Opportunities for international exposure and travel
German E-Commerce Executive in Sheffield employer: Evolution Power Tools
As a Customer Service Representative at our Sheffield location, you will join a dynamic team that values exceptional customer experiences and fosters a collaborative work culture. We offer comprehensive training and development opportunities to help you grow your skills in customer service and export processes, all while enjoying the benefits of a hybrid working model. Our commitment to employee well-being and a supportive environment makes us an excellent employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land German E-Commerce Executive in Sheffield
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Evolution Power Tools are looking for when hiring for a German E-Commerce Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Evolution Power Tools for the German E-Commerce Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Evolution Power Tools as a German E-Commerce Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Evolution Power Tools’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a German E-Commerce Executive.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Evolution Power Tools, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Evolution Power Tools's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Evolution Power Tools. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Evolution Power Tools
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Evolution Power Tools uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Evolution Power Tools. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
