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- Tasks: Shape and manage email marketing and loyalty programs to drive customer engagement.
- Company: Join Evolution Power Tools, a dynamic team focused on innovation.
- Benefits: Enjoy competitive salary, health benefits, and employee discounts.
- Why this job: Make a real impact in a role that offers creativity and ownership.
- Qualifications: Experience in email marketing and strong analytical skills required.
- Other info: Opportunities for international exposure and career growth.
The predicted salary is between 36000 - 60000 £ per year.
8am-5pm Monday to Thursday, 8am-4pm Friday
Role Function: DTC
Reporting to: Head of DTC Marketing
About the Role: We are looking for an Email Marketing, Loyalty and CRM Specialist to join our dynamic team at Evolution Power Tools. In this role, you will have the opportunity to shape and manage our email marketing channel and loyalty programs, driving customer engagement, retention, revenue and long-term loyalty.
Working closely with our Marketing & eCommerce Sales Teams, you will be tasked with optimising and expanding our successful email marketing campaigns. You will take responsibility for our email database, plan and execute campaigns, and analyse their performance to enhance future strategies. Additionally, you will be at the forefront of developing and implementing loyalty programs that increase customer lifetime value and drive repeat purchases.
Main Tasks:
- Develop and maintain email and SMS marketing calendars for all European markets with direct-to-consumer websites.
- Plan, build and optimise campaigns and flows using Klaviyo, with a focus on driving key performance metrics.
- Track and analyse performance data using email data KPIs and other analytics. Leverage insights to create improved performance.
- Segment email lists based on user type, behaviours and demographics for personalised outreach.
- Optimise campaigns through A/B testing (e.g., subject lines, send times) to improve open rates and conversions.
- Collaborate with the design team to craft and produce engaging on-brand content and assets for email marketing that speak directly to the target audience.
- Implement the CRM and lifecycle marketing strategy from onboarding to reactivation.
- Manage current loyalty programmes aimed at enhancing customer retention and increasing repeat business. Continuously improve programmes based on customer feedback and data.
- Build reporting systems to track KPIs such as open rates, CTR, conversion rates, and attributed revenue across campaigns.
- Work closely with cross-functional teams to ensure consistency and a seamless customer journey across all digital channels.
- Collaborate with Social Media, Customer Services and Sales Teams to funnel PPC/SEO leads into email campaigns.
- Report directly to the Head of DTC Marketing and contribute to overall digital marketing strategies.
- Understand and stay up to date with compliance considerations (GDPR, opt-in processes etc).
- Investigate and suggest new CRM channels (such as WhatsApp).
Abilities, Experience & Skills:
- Previous experience in email marketing, preferably in a B2C environment.
- Hands-on experience with email marketing platforms (Klaviyo is preferred).
- Proven ability to analyse data to optimise email performance and drive revenue growth.
- A strong commercial mindset with a focus on reporting and analytics.
- Excellent planning, prioritisation, and organisational skills.
- Strong copywriting and creative skills, with attention to tone of voice.
- Strong communication skills, with the ability to deliver insights and make data-driven recommendations.
- A team player who can actively contribute across multiple teams.
- Shopify or ecommerce platform experience.
- French, Italian, Spanish, Romanian, German, or Polish language would be advantageous.
Benefits:
- Day off for your birthday.
- Westfield Health Benefit (cover for health, optical & dental + wellbeing discounts).
- Company Profit Share (6% of Annual Salary).
- Pension Contributions.
- Life Assurance.
- Breakfast in the office.
- Employee Product Discounts.
- Company Leave Benefit (Paid leave for when most needed).
- Charity Focus.
- Charity Matched Donation Scheme (Evolution will match employees raising donations for charity).
- International Exposure - with offices all over the world there are opportunities to travel.
The deadline for applications is 16th March 2026.
Email Marketing & Loyalty Specialist in Sheffield employer: Evolution Power Tools
Contact Detail:
Evolution Power Tools Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing & Loyalty Specialist in Sheffield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your email marketing campaigns, analytics reports, and any loyalty programmes you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can optimise their email campaigns and enhance customer loyalty based on your past experiences.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Evolution Power Tools.
We think you need these skills to ace Email Marketing & Loyalty Specialist in Sheffield
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Email Marketing & Loyalty Specialist role. Highlight your experience with email marketing platforms like Klaviyo and any relevant B2C experience. We want to see how you can bring value to our team!
Show Off Your Data Skills: Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical skills. Mention specific metrics you've improved in past roles and how you used data to drive decisions. We love numbers that tell a story!
Be Creative with Your Content: This position requires strong copywriting and creative skills, so let your personality shine through! Share examples of engaging content you've created in the past. We’re looking for someone who can craft messages that resonate with our audience.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team at Evolution Power Tools!
How to prepare for a job interview at Evolution Power Tools
✨Know Your Email Marketing Inside Out
Before the interview, brush up on your email marketing knowledge, especially with platforms like Klaviyo. Be ready to discuss specific campaigns you've worked on, what strategies you used, and how you measured success. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Since this role involves a lot of data analysis, prepare to talk about how you've used data to drive decisions in past roles. Bring examples of KPIs you've tracked, how you interpreted the data, and the impact it had on your campaigns. This will demonstrate your ability to optimise performance based on insights.
✨Be Ready for Creative Collaboration
Collaboration with design teams is key in this role. Think of examples where you've worked with others to create engaging content. Discuss how you ensure that the messaging aligns with brand tone and resonates with the target audience. This will highlight your teamwork and creative skills.
✨Understand Customer Loyalty Strategies
Familiarise yourself with loyalty programmes and customer retention strategies. Be prepared to share your thoughts on what makes a successful loyalty programme and any experience you have in managing or improving such initiatives. This will show your understanding of long-term customer engagement.