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- Tasks: Drive customer engagement through email marketing and loyalty programmes.
- Company: Join Evolution Power Tools, a dynamic team in Sheffield.
- Benefits: Enjoy 25 days annual leave, health benefits, and profit sharing.
- Why this job: Make a real impact in a role that you can own.
- Qualifications: Experience in email marketing and strong analytical skills required.
- Other info: Opportunities for international exposure and career growth.
The predicted salary is between 30000 - 40000 £ per year.
Type: Full Time Permanent
Location: Sheffield, UK
Hours: 8am-5pm Monday to Thursday, 8am-4pm Friday
Role Function: DTC
Reporting to: Head of DTC Marketing
About the Role: We’re looking for an Email Marketing, Loyalty and CRM Specialist to join our dynamic team at Evolution Power Tools. In this role, you’ll have the opportunity to shape and manage our email marketing channel and loyalty programs, driving customer engagement, retention, revenue and long-term loyalty. Working closely with our Marketing & eCommerce Sales Teams, you will be tasked with optimising and expanding our successful email marketing campaigns. You'll take responsibility for our email database, plan and execute campaigns, and analyse their performance to enhance future strategies. Additionally, you will be at the forefront of developing and implementing loyalty programs that increase customer lifetime value and drive repeat purchases.
Main Tasks:
- Develop and maintain email and SMS marketing calendars for all European markets with direct-to-consumer websites.
- Plan, build and optimise campaigns and flows using Klaviyo, with a focus on driving key performance metrics.
- Track and analyse performance data using email data KPI’s and other analytics. Leverage insights to create improved performance.
- Segment email lists based on user type, behaviours and demographics for personalised outreach.
- Optimise campaigns through A/B testing (e.g., subject lines, send times) to improve open rates and conversions.
- Collaborate with the design team to craft and produce engaging on-brand content and assets for email marketing that speak directly to the target audience.
- Implement the CRM and lifecycle marketing strategy from onboarding to reactivation.
- Manage current loyalty programmes aimed at enhancing customer retention and increasing repeat business. Continuously improve programmes based on customer feedback and data.
- Build reporting systems to track KPIs such as open rates, CTR, conversation rates, and attributed revenue across campaigns.
- Work closely with cross-functional teams to ensure consistency and a seamless customer journey across all digital channels.
- Collaborate with Social Media, Customer Services and Sales Teams to funnel PPC/SEO leads into email campaigns.
- Report directly to the Head of DTC Marketing and contribute to overall digital marketing strategies.
- Understand and stay up to date with compliance considerations (GDPR, opt-in processes etc).
- Investigate and suggest new CRM channels (such as WhatsApp).
Abilities, Experience & Skills:
- Essential: Previous experience in email marketing, preferably in a B2C environment.
- Hands-on experience with email marketing platforms (Klaviyo is preferred).
- Proven ability to analyse data to optimise email performance and drive revenue growth.
- A strong commercial mindset with a focus on reporting and analytics.
- Excellent planning, prioritisation, and organisational skills.
- Strong copywriting and creative skills, with attention to tone of voice.
- Strong communication skills, with the ability to deliver insights and make data-driven recommendations.
- A team player who can actively contribute across multiple teams.
- Desirable: Shopify or ecommerce platform experience.
- French, Italian, Spanish, Romanian, German, or Polish language would be advantageous.
Remuneration Details:
- 25 Days Annual Leave
- Day off for your birthday
- Westfield Health Benefit (cover for health, optical & dental + wellbeing discounts)
- Company Profit Share (6% of Annual Salary)
- Pension Contributions
- Life Assurance
- Breakfast in the office
- Support for young families
- Employee Product Discounts
- Company Leave Benefit (Paid leave for when most needed)
- Charity Focus Charity Matched Donation Scheme (Evolution will match employees raising donations for charity)
- International Exposure - with offices all over the world there are opportunities to travel.
The deadline for applications is 16th March 2026.
Email Marketing & Loyalty Specialist in Manchester employer: Evolution Power Tools
Contact Detail:
Evolution Power Tools Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing & Loyalty Specialist in Manchester
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your email marketing campaigns, analytics reports, and any loyalty programmes you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Evolution Power Tools, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in the role and the company. Let’s get you that dream job!
We think you need these skills to ace Email Marketing & Loyalty Specialist in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Email Marketing & Loyalty Specialist role. Highlight your experience with email marketing platforms like Klaviyo and any relevant B2C experience. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for email marketing and loyalty programmes. Tell us why you're excited about this role and how your skills align with what we're looking for.
Show Off Your Analytical Skills: Since data analysis is key in this role, don’t forget to mention your experience with tracking and analysing email performance metrics. We love candidates who can leverage insights to drive improvements, so share specific examples!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Evolution Power Tools
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially with platforms like Klaviyo. Be ready to discuss your previous campaigns, what worked, what didn’t, and how you used data to drive decisions.
✨Showcase Your Analytical Skills
Prepare to talk about how you've tracked and analysed performance data in the past. Bring examples of KPIs you've focused on, like open rates and conversion rates, and how you’ve used insights to improve future campaigns.
✨Be Creative with Campaign Ideas
Think of some innovative email campaign ideas that could work for Evolution Power Tools. They’ll want to see your creativity, so come prepared with concepts that align with their brand and target audience.
✨Understand Customer Loyalty
Familiarise yourself with loyalty programmes and how they can enhance customer retention. Be ready to discuss any experience you have in managing or improving such programmes, and how you would approach it for this role.