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- Tasks: Drive customer engagement through email marketing and loyalty programmes.
- Company: Join Evolution Power Tools, a dynamic team in Sheffield.
- Benefits: Enjoy 25 days annual leave, health benefits, and profit sharing.
- Other info: Opportunities for international exposure and career growth.
- Why this job: Make a real impact in a role that you can own.
- Qualifications: Experience in email marketing and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
Type: Full Time Permanent
Location: Sheffield, UK
Hours: 8am-5pm Monday to Thursday, 8am-4pm Friday
Role Function: DTC
Reporting to: Head of DTC Marketing
About the Role: We’re looking for an Email Marketing, Loyalty and CRM Specialist to join our dynamic team at Evolution Power Tools. In this role, you’ll have the opportunity to shape and manage our email marketing channel and loyalty programs, driving customer engagement, retention, revenue and long-term loyalty. Working closely with our Marketing & eCommerce Sales Teams, you will be tasked with optimising and expanding our successful email marketing campaigns. You'll take responsibility for our email database, plan and execute campaigns, and analyse their performance to enhance future strategies. Additionally, you will be at the forefront of developing and implementing loyalty programs that increase customer lifetime value and drive repeat purchases.
Main Tasks:
- Develop and maintain email and SMS marketing calendars for all European markets with direct-to-consumer websites.
- Plan, build and optimise campaigns and flows using Klaviyo, with a focus on driving key performance metrics.
- Track and analyse performance data using email data KPI’s and other analytics. Leverage insights to create improved performance.
- Segment email lists based on user type, behaviours and demographics for personalised outreach.
- Optimise campaigns through A/B testing (e.g., subject lines, send times) to improve open rates and conversions.
- Collaborate with the design team to craft and produce engaging on-brand content and assets for email marketing that speak directly to the target audience.
- Implement the CRM and lifecycle marketing strategy from onboarding to reactivation.
- Manage current loyalty programmes aimed at enhancing customer retention and increasing repeat business. Continuously improve programmes based on customer feedback and data.
- Build reporting systems to track KPIs such as open rates, CTR, conversion rates, and attributed revenue across campaigns.
- Work closely with cross-functional teams to ensure consistency and a seamless customer journey across all digital channels.
- Collaborate with Social Media, Customer Services and Sales Teams to funnel PPC/SEO leads into email campaigns.
- Report directly to the Head of DTC Marketing and contribute to overall digital marketing strategies.
- Understand and stay up to date with compliance considerations (GDPR, opt-in processes etc).
- Investigate and suggest new CRM channels (such as WhatsApp).
Abilities, Experience & Skills:
- Essential: Previous experience in email marketing, preferably in a B2C environment.
- Hands-on experience with email marketing platforms (Klaviyo is preferred).
- Proven ability to analyse data to optimise email performance and drive revenue growth.
- A strong commercial mindset with a focus on reporting and analytics.
- Excellent planning, prioritisation, and organisational skills.
- Strong copywriting and creative skills, with attention to tone of voice.
- Strong communication skills, with the ability to deliver insights and make data-driven recommendations.
- A team player who can actively contribute across multiple teams.
- Desirable: Shopify or ecommerce platform experience.
- French, Italian, Spanish, Romanian, German, or Polish language would be advantageous.
Remuneration Details:
- 25 Days Annual Leave
- Day off for your birthday
- Westfield Health Benefit (cover for health, optical & dental + wellbeing discounts)
- Company Profit Share (6% of Annual Salary)
- Pension Contributions
- Life Assurance
- Breakfast in the office
- Support for young families
- Employee Product Discounts
- Company Leave Benefit (Paid leave for when most needed)
- Charity Focus Charity Matched Donation Scheme (Evolution will match employees raising donations for charity)
- International Exposure - with offices all over the world there are opportunities to travel.
The deadline for applications is 16th March 2026.
Email Marketing & Loyalty Specialist in Glasgow employer: Evolution Power Tools
Contact Detail:
Evolution Power Tools Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing & Loyalty Specialist in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your email marketing campaigns, analytics reports, and any loyalty programs you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can optimise their email campaigns and enhance customer loyalty based on your past experiences.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Evolution Power Tools.
We think you need these skills to ace Email Marketing & Loyalty Specialist in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Email Marketing & Loyalty Specialist role. Highlight your experience with email marketing platforms like Klaviyo and any relevant B2C experience. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for email marketing and loyalty programmes. Tell us why you're excited about this role and how your skills align with what we're looking for.
Show Off Your Analytical Skills: Since data analysis is key in this role, don’t forget to mention specific examples of how you've used data to optimise campaigns in the past. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar. Don’t miss out on this opportunity!
How to prepare for a job interview at Evolution Power Tools
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially with platforms like Klaviyo. Be ready to discuss your previous campaigns, what worked, what didn’t, and how you used data to drive improvements.
✨Showcase Your Analytical Skills
Prepare to talk about how you've tracked and analysed performance data in the past. Bring examples of KPIs you've focused on, like open rates and conversion rates, and how you’ve leveraged insights to optimise future campaigns.
✨Be Ready to Discuss Loyalty Programs
Since this role involves managing loyalty programmes, think about any experience you have in this area. Be prepared to share ideas on how to enhance customer retention and increase repeat business based on customer feedback and data.
✨Collaborate and Communicate
This position requires working closely with various teams. Think of examples where you’ve successfully collaborated with design, social media, or sales teams. Highlight your communication skills and how they helped achieve a seamless customer journey.