At a Glance
- Tasks: Shape and manage email marketing and loyalty programs to drive customer engagement.
- Company: Join Evolution Power Tools, a dynamic team in Sheffield with global reach.
- Benefits: Enjoy 25 days annual leave, health benefits, profit share, and employee discounts.
- Other info: Opportunities for international exposure and career growth await you!
- Why this job: Make a real impact in a role that values creativity and data-driven decisions.
- Qualifications: Experience in email marketing and strong analytical skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
Type: Full Time Permanent
Location: Sheffield, UK
Hours: 8am-5pm Monday to Thursday, 8am-4pm Friday
Role Function: DTC
Reporting to: Head of DTC Marketing
About the Role: We’re looking for an Email Marketing, Loyalty and CRM Specialist to join our dynamic team at Evolution Power Tools. In this role, you’ll have the opportunity to shape and manage our email marketing channel and loyalty programs, driving customer engagement, retention, revenue and long-term loyalty. Working closely with our Marketing & eCommerce Sales Teams, you will be tasked with optimising and expanding our successful email marketing campaigns. You'll take responsibility for our email database, plan and execute campaigns, and analyse their performance to enhance future strategies. Additionally, you will be at the forefront of developing and implementing loyalty programs that increase customer lifetime value and drive repeat purchases.
Main Tasks:
- Develop and maintain email and SMS marketing calendars for all European markets with direct-to-consumer websites.
- Plan, build and optimise campaigns and flows using Klaviyo, with a focus on driving key performance metrics.
- Track and analyse performance data using email data KPI’s and other analytics. Leverage insights to create improved performance.
- Segment email lists based on user type, behaviours and demographics for personalised outreach.
- Optimise campaigns through A/B testing (e.g., subject lines, send times) to improve open rates and conversions.
- Collaborate with the design team to craft and produce engaging on-brand content and assets for email marketing that speak directly to the target audience.
- Implement the CRM and lifecycle marketing strategy from onboarding to reactivation.
- Manage current loyalty programmes aimed at enhancing customer retention and increasing repeat business. Continuously improve programmes based on customer feedback and data.
- Build reporting systems to track KPIs such as open rates, CTR, conversion rates, and attributed revenue across campaigns.
- Work closely with cross-functional teams to ensure consistency and a seamless customer journey across all digital channels.
- Collaborate with Social Media, Customer Services and Sales Teams to funnel PPC/SEO leads into email campaigns.
- Report directly to the Head of DTC Marketing and contribute to overall digital marketing strategies.
- Understand and stay up to date with compliance considerations (GDPR, opt-in processes etc).
- Investigate and suggest new CRM channels (such as WhatsApp).
Abilities, Experience & Skills:
- Essential: Previous experience in email marketing, preferably in a B2C environment.
- Hands-on experience with email marketing platforms (Klaviyo is preferred).
- Proven ability to analyse data to optimise email performance and drive revenue growth.
- A strong commercial mindset with a focus on reporting and analytics.
- Excellent planning, prioritisation, and organisational skills.
- Strong copywriting and creative skills, with attention to tone of voice.
- Strong communication skills, with the ability to deliver insights and make data-driven recommendations.
- A team player who can actively contribute across multiple teams.
- Desirable: Shopify or ecommerce platform experience.
- French, Italian, Spanish, Romanian, German, or Polish language would be advantageous.
Remuneration Details:
- 25 Days Annual Leave
- Day off for your birthday
- Westfield Health Benefit (cover for health, optical & dental + wellbeing discounts)
- Company Profit Share (6% of Annual Salary)
- Pension Contributions
- Life Assurance
- Breakfast in the office
- Support for young families
- Employee Product Discounts
- Company Leave Benefit (Paid leave for when most needed)
- Charity Focus Charity Matched Donation Scheme (Evolution will match employees raising donations for charity)
- International Exposure - with offices all over the world there are opportunities to travel.
The deadline for applications is 16th March 2026.
Email Marketing & Loyalty Specialist in Crawley employer: Evolution Power Tools
At Evolution Power Tools, we pride ourselves on being an exceptional employer, offering a vibrant work culture in Sheffield that fosters creativity and collaboration. Our commitment to employee growth is evident through our comprehensive benefits package, including generous annual leave, health benefits, and opportunities for international exposure. Join us to make a meaningful impact in the email marketing space while enjoying a supportive environment that values your contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing & Loyalty Specialist in Crawley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Evolution Power Tools and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Evolution Power Tools are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Evolution Power Tools on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Evolution Power Tools. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing & Loyalty Specialist in Crawley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Evolution Power Tools. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Evolution Power Tools:Show us that you’ve done your homework! In your application, briefly mention what you admire about Evolution Power Tools’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Evolution Power Tools
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Evolution Power Tools will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Evolution Power Tools, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
