At a Glance
- Tasks: Manage email and SMS customer journeys to enhance financial inclusivity.
- Company: Join Evolution Money, a purpose-driven B Corp redefining financial solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Dynamic team environment that values creativity, diversity, and collaboration.
- Why this job: Make a real impact on financial empowerment while developing your marketing skills.
- Qualifications: Experience in CRM and marketing automation with a focus on measurable outcomes.
The predicted salary is between 45000 - 48000 £ per year.
Basic Salary: £45,000 to £48,000 per annum
About Us: Evolution Money is a Certified B Corp with a social purpose. At Evolution Money, our mission is to redefine financial inclusion by providing bespoke lending solutions to UK homeowners. We are committed to empowering individuals and fostering long‑term financial well‑being. Through innovative and purpose‑driven approaches, we aim to challenge traditional norms and create a pathway for those who might be overlooked by conventional financial institutions.
The Role: We are seeking an experienced and commercially focused CRM Manager to join our marketing team. You will take ownership of our email and SMS customer journeys, ensuring communications are clear, compliant and focused on driving funded loan outcomes. This role plays a key part in improving customer experience while supporting responsible lending.
Responsibilities:
- Own and manage all email and SMS journeys across enquiries, applications and renewal audiences.
- Build, maintain and optimise journeys within our marketing CRM Platform Spotler.
- Drive performance against funded loan outcomes, not just engagement metrics.
- Report regularly on CRM performance, including funded loan contribution, engagement trends and optimisation activity.
- Work closely with Marketing, Sales and Compliance to ensure journeys remain compliant and customer focused.
- Manage segmentation, suppression and data usage in line with GDPR and data retention requirements.
- Test subject lines, content, timing and journey logic to improve performance.
- Monitor performance and clearly report on results, insights and recommended actions.
- Support future CRM development including personalisation and lifecycle marketing.
- Maintain journey documentation and logic for clarity and continuity.
Qualifications:
- Proven experience in a CRM, lifecycle or marketing automation role.
- Hands on experience with email and SMS platforms.
- Strong understanding of customer segmentation and journey design.
- Comfortable working with data and performance reporting.
- Experience working in regulated or compliance led environments.
- Commercial mindset with a focus on measurable outcomes.
- Strong communication and stakeholder management skills.
- Ability to manage multiple journeys and priorities effectively.
Company Culture: Join us on our journey to redefine financial inclusivity. As we continue to evolve, so do the possibilities for those we serve. Our goal is not just to provide loans but to architect a future where financial empowerment is a reality for everyone. At Evolution Money, we value creativity, innovation, and a collaborative spirit. Our team is dedicated to delivering exceptional results and creating a positive impact in the financial services industry. We believe in fostering a work environment that encourages growth, learning, and teamwork. We are committed to encouraging equality, diversity and inclusion and aim to create a working environment where every employee is respected. We will provide fairness, and respect to all our prospective employees, and all hiring decisions are based on merit. We aim to ensure that no job applicant is placed at a disadvantage by practices or requirements which disproportionately disadvantage protected groups, and which are not justified by the demands of the role. Everyone is welcome at Evolution Money! We are proud in creating an inclusive and diverse culture in our Evo Team community. We want to ensure that you feel comfortable and can give your best throughout the recruitment process. We encourage applications from all backgrounds and communities, and we are more than happy to discuss any reasonable adjustments that you may require.
If you need any support with completing this application, please contact evohr@evolutionmoney.co.uk and we will be happy to assist. Evolution Money is a Disability Confident Committed employer. We offer interview to anyone with disability who meets the minimum criteria for the role.
Marketing CRM Manager in Manchester employer: Evolution Money
At Evolution Money, we pride ourselves on being a Certified B Corp with a strong social purpose, dedicated to redefining financial inclusion. Our collaborative and innovative work culture fosters personal growth and encourages creativity, making it an excellent environment for professionals looking to make a meaningful impact in the financial services industry. With a commitment to equality, diversity, and inclusion, we ensure that every employee feels valued and respected, providing ample opportunities for career development and a supportive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing CRM Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially since Evolution Money is all about financial inclusion. Tailor your answers to show how you align with their goals.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. Focus on showcasing your CRM experience and how it can drive funded loan outcomes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Evolution Money team. Don’t miss out!
We think you need these skills to ace Marketing CRM Manager in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing CRM Manager role. Highlight your experience with email and SMS platforms, customer segmentation, and any relevant compliance knowledge. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for financial inclusion and how you can contribute to our goals. Be sure to mention specific examples of your past successes in CRM or marketing automation.
Showcase Your Data Skills:Since this role involves performance reporting and data management, don’t forget to showcase your analytical skills. Mention any tools or methods you’ve used to drive measurable outcomes in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Evolution Money!
How to prepare for a job interview at Evolution Money
✨Know Your CRM Inside Out
Make sure you’re familiar with the marketing CRM platform, Spotler. Brush up on how to manage email and SMS journeys, as well as how to optimise them for funded loan outcomes. Being able to discuss specific features or strategies you've used in previous roles will show your expertise.
✨Understand the Compliance Landscape
Since this role involves working in a regulated environment, it’s crucial to understand GDPR and data retention requirements. Be prepared to discuss how you’ve ensured compliance in past projects and how you would approach it at Evolution Money.
✨Showcase Your Data Skills
Be ready to talk about your experience with performance reporting and customer segmentation. Bring examples of how you’ve used data to drive decisions and improve customer journeys. This will demonstrate your commercial mindset and focus on measurable outcomes.
✨Emphasise Collaboration
Evolution Money values teamwork, so highlight your experience working closely with marketing, sales, and compliance teams. Share examples of how you’ve successfully collaborated to achieve common goals, especially in improving customer experience.
