At a Glance
- Tasks: Manage email and SMS customer journeys to enhance user experience and drive loan outcomes.
- Company: Join Evolution Money, a Certified B Corp focused on financial inclusion.
- Benefits: Competitive salary, up to 25 days annual leave, and a supportive work environment.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in redefining financial solutions for UK homeowners.
- Qualifications: Experience in CRM roles with strong data and communication skills.
The predicted salary is between 45000 - 48000 € per year.
About Us
Evolution Money is a Certified B Corp with a social purpose. At Evolution Money, our mission is to redefine financial inclusion by providing bespoke lending solutions to UK homeowners. We are committed to empowering individuals and fostering long-term financial well-being. Through innovative and purpose-driven approaches, we aim to challenge traditional norms and create a pathway for those who might be overlooked by conventional financial institutions.
The Role
We are seeking an experienced and commercially focused CRM Manager to join our marketing team. You will take ownership of our email and SMS customer journeys, ensuring communications are clear, compliant and focused on driving funded loan outcomes. This role plays a key part in improving customer experience while supporting responsible lending.
Responsibilities
- Own and manage all email and SMS journeys across enquiries, applications and renewal audiences.
- Build, maintain and optimise journeys within our marketing CRM Platform Spotler.
- Drive performance against funded loan outcomes, not just engagement metrics.
- Report regularly on CRM performance, including funded loan contribution, engagement trends and optimisation activity.
- Work closely with Marketing, Sales and Compliance to ensure journeys remain compliant and customer focused.
- Manage segmentation, suppression and data usage in line with GDPR and data retention requirements.
- Test subject lines, content, timing and journey logic to improve performance.
- Monitor performance and clearly report on results, insights and recommended actions.
- Support future CRM development including personalisation and lifecycle marketing.
- Maintain journey documentation and logic for clarity and continuity.
Qualifications
- Proven experience in a CRM, lifecycle or marketing automation role.
- Hands on experience with email and SMS platforms.
- Strong understanding of customer segmentation and journey design.
- Comfortable working with data and performance reporting.
- Experience working in regulated or compliance led environments.
- Commercial mindset with a focus on measurable outcomes.
- Strong communication and stakeholder management skills.
- Ability to manage multiple journeys and priorities effectively.
Hours and Benefits
37.5 hours per week
Up to 25 days’ annual leave +
Marketing CRM Manager 9 Portland Street Marketing in Manchester employer: Evolution Money Limited
At Evolution Money, we pride ourselves on being a socially responsible employer that champions financial inclusion and empowers our employees to make a meaningful impact. Our vibrant work culture fosters collaboration and innovation, while offering ample opportunities for professional growth and development in the heart of Manchester. With competitive salaries, generous annual leave, and a commitment to employee well-being, we are dedicated to creating a rewarding workplace where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing CRM Manager 9 Portland Street Marketing in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Evolution Money is all about financial inclusion, so be ready to discuss how your experience aligns with their mission and how you can contribute to their goals.
✨Tip Number 3
Showcase your skills! Bring examples of your previous work with CRM platforms and customer journeys to the interview. Demonstrating your hands-on experience will set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Evolution Money team.
We think you need these skills to ace Marketing CRM Manager 9 Portland Street Marketing in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing CRM Manager. Highlight your experience with email and SMS platforms, and don’t forget to showcase your understanding of customer segmentation and journey design.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about financial inclusion and how your skills can help Evolution Money achieve its mission. Keep it engaging and relevant!
Showcase Your Data Skills:Since this role involves performance reporting, be sure to mention any hands-on experience you have with data analysis. Talk about how you've used data to drive outcomes in previous roles – we love a numbers-driven approach!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Evolution Money Limited
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM tools mentioned in the job description, especially Spotler. Brush up on how to build and optimise customer journeys, as well as how to report on performance metrics. Being able to discuss your hands-on experience with these platforms will show that you're ready to hit the ground running.
✨Understand the Compliance Landscape
Since this role involves working in a regulated environment, it’s crucial to understand GDPR and data retention requirements. Be prepared to discuss how you’ve navigated compliance in previous roles and how you would ensure that customer communications remain compliant while still being effective.
✨Showcase Your Commercial Mindset
This position is all about driving funded loan outcomes, not just engagement metrics. Think of examples from your past where you’ve successfully linked marketing strategies to measurable business results. Highlighting your commercial focus will resonate well with the interviewers.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like optimising a poorly performing email campaign or managing multiple customer journeys simultaneously. Practise articulating your thought process and decision-making skills, as this will demonstrate your ability to manage priorities effectively.
