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For Companies At a Glance
- Tasks: Manage and optimise PPC campaigns on Google and Meta to drive e-commerce sales.
- Company: Fast-growing golf e-commerce business with ambitious growth plans.
- Benefits: Competitive salary, performance bonuses, mentorship, and generous staff discounts.
- Why this job: Own real budgets and make a significant impact in a dynamic environment.
- Qualifications: 2+ years PPC experience, strong Google Ads knowledge, and a passion for golf.
- Other info: Hybrid remote work with clear pathways to senior roles.
The predicted salary is between 30000 - 42000 £ per year.
About Evolution Golf
Evolution Golf is a fast-growing specialist golf e-commerce business based in Ringwood, Hampshire. We sell premium golf equipment to UK golfers through evolutiongolf.co.uk, powered by Shopify. With ambitious growth plans and significant investment in paid acquisition, we’re looking for a PPC specialist who wants to own real budgets and grow with us.
The Role
We’re hiring a PPC Specialist to manage and optimise our paid advertising campaigns across Google and Meta. The role is approximately ~90% e-commerce (driving online product sales) and ~10% local services (custom fitting, lessons, bookings). You’ll be responsible for day-to-day campaign execution with autonomy to make decisions, supported by strategic direction from senior management. This is a hands-on role with genuine room to grow. We have ambitious plans to scale our ad spend to six-figure monthly budgets and we need someone with the skills and drive to get us there.
Key Responsibilities
- Manage and optimise Google Ads campaigns, with Shopping campaigns as the primary focus, followed by Search, Remarketing, and Performance Max.
- Manage and optimise Meta Ads campaigns to support e-commerce sales and brand awareness.
- Monitor campaign performance daily, adjusting bids, budgets, targeting, and product groups.
- Create and test ad copy, audiences, and creative assets across channels.
- Support local campaigns to drive bookings for services (custom fitting, lessons).
- Maintain accurate conversion tracking and troubleshoot issues as they arise.
- Contribute to Google Merchant Center and product feed management alongside the wider team, ensuring Shopping campaigns are powered by accurate, optimised product data.
- Work with Shoptimised and Shopify to monitor feed health, flag errors and disapprovals, and recommend improvements to product titles, descriptions, and attributes.
- Collaborate with the team to ensure product data, imagery, and pricing support strong Shopping performance.
Reporting & Analysis
- Produce weekly performance reports with key metrics, observations, and recommendations.
- Use ProfitMetrics to track true profitability and ROAS, not just top-line revenue metrics.
- Identify trends and growth opportunities across campaigns and product categories.
- Flag underperforming campaigns and recommend optimisations with data to back it up.
- Track competitor activity (pricing, promotions, ad strategies) and share relevant insights.
Requirements
- Minimum 2 years of hands-on PPC experience (agency or in-house).
- Proven experience managing Google Ads Shopping campaigns in an e-commerce environment.
- Strong working knowledge of Google Ads Search campaigns.
- Experience with Google Merchant Center and product feed management.
- Familiarity with Meta Ads Manager.
- Understanding of conversion tracking principles, including experience with Google Analytics (GA4) and/or Google Tag Manager.
- Comfortable working with data, spreadsheets, and performance reporting.
- Strong attention to detail and organisational skills.
- Self-motivated with the ability to work autonomously day-to-day.
- Experience with Shopify-based e-commerce.
- Experience with Remarketing and Performance Max campaigns.
- Familiarity with feed optimisation tools such as Shoptimised, DataFeedWatch, or similar.
- Experience with ProfitMetrics or profit-based bidding approaches.
- Any experience with email marketing (Klaviyo, Mailchimp).
Golf Knowledge — A Real Advantage
A genuine interest in golf is a significant plus for this role. Understanding the products, the brands, and what golfers actually search for makes a real difference to Shopping feed quality, ad copy, and campaign structure. If you know your Titleist from your TaylorMade and understand why a golfer might search differently for a driver versus a wedge, you’ll have a head start. We’re not expecting a scratch handicap, but someone who gets the sport and the customer will thrive here.
What We Offer
- Competitive salary with performance-based bonus.
- Real ownership of campaigns and budgets with the challenge of scaling spend to six-figure monthly levels.
- Autonomy to run your campaigns day-to-day, with strategic support from leadership.
- Mentorship and development opportunities as the business grows.
- Generous staff discount on premium golf equipment.
- Clear pathway to a senior role as we scale.
Location
Hybrid remote — fully remote available but 1 day a week in the office preferred.
PPC Specialist in Ringwood employer: Evolution Golf
Contact Detail:
Evolution Golf Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist in Ringwood
✨Tip Number 1
Network like a pro! Reach out to people in the golf and PPC industry on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy about asking for advice or insights. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, especially if you’ve worked with Google Ads or Meta Ads before. Include metrics that highlight your successes, like ROAS and conversion rates. This will make you stand out when we’re looking for someone who can manage real budgets.
✨Tip Number 3
Prepare for interviews by brushing up on your golf knowledge! Understanding the products and what golfers search for can give you an edge. We love candidates who are passionate about golf, so let that shine through when you chat with us.
✨Tip Number 4
Apply directly through our website! It shows initiative and gives us a chance to see your application in the best light. Plus, it’s a great way to demonstrate your interest in being part of our ambitious growth plans at Evolution Golf.
We think you need these skills to ace PPC Specialist in Ringwood
Some tips for your application 🫡
Show Your PPC Skills: Make sure to highlight your hands-on experience with Google Ads and Meta Ads in your application. We want to see how you've managed campaigns, optimised bids, and driven sales in e-commerce settings.
Be Data-Driven: Since we love numbers, include examples of how you've used data to improve campaign performance. Mention any tools you’ve used for tracking and reporting, like Google Analytics or ProfitMetrics, to show us you're comfortable with analytics.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect your understanding of the golf industry and how it relates to PPC. If you know your golf gear, let that passion shine through in your cover letter.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to grow with us at Evolution Golf!
How to prepare for a job interview at Evolution Golf
✨Know Your PPC Basics
Before the interview, brush up on your PPC fundamentals, especially around Google Ads and Meta Ads. Be ready to discuss your hands-on experience with Shopping campaigns and how you've optimised them in the past. This will show that you’re not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you track campaign performance and make data-driven decisions. Bring examples of reports you've created, metrics you've monitored, and how you've used insights to improve campaigns. This will demonstrate your ability to contribute to their ambitious growth plans.
✨Demonstrate Your Golf Knowledge
Since a genuine interest in golf is a plus for this role, be ready to share your knowledge about the sport. Discuss any relevant experiences or insights you have about golf equipment and what golfers look for. This will help you connect with the team and show that you understand their customer base.
✨Ask Insightful Questions
Prepare thoughtful questions about their current PPC strategies, challenges they face, and how they envision scaling their ad spend. This shows your enthusiasm for the role and your proactive approach to understanding their business needs.