Digital Marketing Transformation Director/Lead - Interim

Digital Marketing Transformation Director/Lead

Location: London (Hybrid)

Interim 6-12 months

The Opportunity

A leading international consumer healthcare business is seeking an exceptional Digital Marketing Transformation Director to lead a major growth and digital transformation agenda.

Following a period of significant strategic change, the organisation is accelerating its direct-to-consumer capabilities and digital growth strategy. This newly created leadership role will be responsible for shaping and delivering a best-in-class digital marketing, customer engagement and DTC transformation programme.

The successful candidate will combine strategic thinking with hands-on execution, helping the business evolve from a predominantly retail-led model into a highly data-driven, consumer-centric organisation with world-class digital capabilities.

This role is particularly well suited to individuals from leading strategy consulting firms who have advised consumer, retail, healthcare, wellness or subscription-based businesses on growth strategy, digital transformation and customer acquisition.

Key Responsibilities

• Develop and lead the organisation's digital growth strategy.
• Define the roadmap for expanding direct-to-consumer revenues and customer lifetime value.
• Identify new consumer acquisition channels, digital business models and growth opportunities.
• Lead major transformation initiatives across digital marketing, customer experience, CRM, analytics and eCommerce.

Direct-to-Consumer Growth

• Build and optimise a scalable DTC operating model.
• Improve customer acquisition, retention and repeat purchasing behaviour.
• Develop subscription, loyalty and lifecycle marketing programmes.
• Enhance end-to-end digital customer journeys across all touchpoints.
• Drive measurable improvements in marketing ROI.
• Establish advanced performance measurement and attribution capabilities.
• Optimise channel investment across paid, owned and earned media.
• Introduce data-driven approaches to segmentation, targeting and personalisation.

Digital & Data Capability

• Define future-state martech and customer data architecture.
• Improve the use of consumer insights to drive commercial decision-making.
• Establish scalable reporting, KPI and dashboard frameworks.
• Partner with technology and digital teams on capability development and platform enhancement.

Leadership & Change Management

• Act as a senior transformation leader across the business.
• Influence executive stakeholders and align teams behind strategic objectives.
• Lead cross-functional programmes spanning commercial, marketing, digital, technology and external partners.
• Foster a culture of innovation, experimentation and continuous improvement.

Candidate Profile

Experience

• Experience gained within a leading strategy consulting firms. MBB or similar
• Significant experience leading digital transformation, commercial excellence or growth strategy engagements.
• Proven track record supporting consumer-facing organisations on DTC growth initiatives.
• Strong understanding of digital marketing, CRM, customer analytics, eCommerce and customer experience.
• Experience working with senior executives and delivering enterprise-wide transformation programmes.
• Exposure to consumer healthcare, FMCG, nutrition, wellness or subscription-based consumer product sectors is highly desirable.

Personal Attributes

• Highly commercial and growth-oriented.
• Data-driven and analytically rigorous.
• Strategic thinker with strong delivery capability.
• Influential communicator capable of engaging board-level stakeholders.
• Comfortable operating within ambitious, fast-paced and private equity-backed environments.
• Entrepreneurial mindset with a hands-on approach.