Head of Analytics - Marketing (London)

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Job Description

Here at evoke we are looking for a visionary and data-driven Head of Marketing Analytics to lead our analytics function and drive marketing effectiveness across the organization. In this leadership role, you will oversee the development of advanced analytical strategies, guide a high-performing team, and turn complex data into actionable insights that shape marketing decisions, optimize performance, and deliver measurable business impact.

Job Description

Here at evoke we are looking for a visionary and data-driven Head of Marketing Analytics to lead our analytics function and drive marketing effectiveness across the organization. In this leadership role, you will oversee the development of advanced analytical strategies, guide a high-performing team, and turn complex data into actionable insights that shape marketing decisions, optimize performance, and deliver measurable business impact. What You Will Be Doing

• Embed a regular way of working within the Performance Marketing analytics space to ensure data is being exploited to optimise marketing spend across the globe
• Drive the development of a unified suite of reports, dashboards, and key performance indicators to enable consistent, efficient, and aligned performance monitoring and storytelling across the business
• Work in close collaboration with the Directors of BI & Data Operations and Commercial & Customer Analytics
• Partner with the Director of Martech Automation and Director of Performance Marketing to ensure data processes are complete to enable a complete analytical data set is being populated
• Establish working relationships with Marketing Directors and central marketing services to deliver analytical support against top priorities
• Drive forward recommendation and value-add culture within team to secure profit-centre status within of the team
• Collaborate with team to drive forward team engagement through development plans and other strategies

Who We Are Looking For

We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will

• Excellent analytics skills and will have a wealth of experience working in a Marketing analytics role where large volumes of online/offline marketing data are being processed and analysed
• Extensive experience in advising in spend allocation and informing digital marketing strategies to commercial and financial stakeholders
• Demonstrates a remarkable ability to manage, motivate, and mentor a team including offshore members
• A degree in a relevant field (e.g. Data Science, Statistics, Mathematics, Computer Science, Business Analytics, Economics

What We Offer

Our roles offer more than just a job, you’ll become part of the evoke family! We have created an environment where our people can thrive. Check out some fantastic benefits on offer –

• Family Support Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities
• Perks and discounts Discounts at a range of high-street retailers
• Financial Competitive salary, pension, and bonus schemes
• Health & wellbeing Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme
• Hybrid working Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time – and the chance for a coffee and a catch-up!
• Healthcare: We prioritise your health and well-being, offering comprehensive healthcare benefits (or a cash alternative)
• Pension package, income protection and life assurance: Safeguarding your financial future and offering peace of mind

More About Evoke

We’re a business that embraces change and progress. With a rich history behind us, we’ve learned a lot and have led the industry in many ways. Now part of evoke, we are marking a new sense of purpose, direction and ambition for the business. Our culture is all about creating great experiences, for both our customers and our people. You’ll benefit from flexibility and trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you. By investing in you, we’ll raise our game. Across all that we do, we aim for excellence, encourage creativity, and have fun. Apply

At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth. Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage. Apply today to kickstart your application with the evoke Family! Business evoke

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Entertainment Providers

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