Marketing Specialist in London

Evident is an intelligence platform that benchmarks and tracks AI adoption across the financial services sector. Our mission is to accelerate the adoption of AI across the sector by creating the most complete, unbiased and transparent public benchmarks of AI capability.

Since the launch of our flagship product in January 2023, the Evident AI Index has rapidly become the global standard benchmark for AI maturity in financial services. We are building a cutting-edge research team that uses the latest techniques in machine learning to build faster and better data collection and analysis tools.

We are looking for an innovative and commercially-driven Marketing Associate to deliver our marketing and growth strategies. The ideal candidate has a growth mindset, has experience working in a fast-growing B2B start-up, and is excited about our mission to drive global transparency around AI.

Key Responsibilities

• Plan and execute end-to-end marketing campaigns across creative, content, media, social, PR and email to build customer acquisition and retention.
• Drive the creation of engaging content — blog posts, white papers, case studies, webinars — that build credibility with institutional and enterprise buyers.
• Collaborate with internal teams to surface stories, proof points and thought leadership opportunities.
• Create compelling assets - landing pages, social copy, ad creatives, email sequences — with an eye for both writing and design.
• Support the development of sales enablement materials that help teams articulate our services and technical value proposition.
• Manage day-to-day social media activity with a strong focus on LinkedIn.
• Support day-to-day PR and communications activity.
• Gather and analyse market, end-user, customer and competitor trends to inform decisions.
• Track metrics that matter and turn data into insights the team can act on.

Core Skills

• Experienced marketeer with experience developing compelling marketing content and executing it effectively.
• 3-4 years experience working in B2B environments, ideally in tech start-ups, information services or other highly regulated industries.
• You have a growth marketing mindset - using data to influence marketing decisions and supporting our business development team.
• Excellent written and verbal communication: the ability to communicate concisely and effectively with stakeholders, internally and externally.
• Highly organised, able to effectively manage projects from start to finish whilst working closely with the wider marketing team.
• Proactive: you take ownership without being asked.
• Comfortable rolling up your sleeves and getting into whatever needs doing most.
• High emotional intelligence: can work with anyone, from creative to engineering.

Nice to have

• Experience working in tech, financial services, research or similar industries.
• Experience using AI tools to automate marketing activity and reporting.
• Product marketing experience.