At a Glance
- Tasks: Lead and optimise CRM campaigns using the Braze platform for impactful customer engagement.
- Company: Join Everyday Health, a collaborative and innovative health-focused company.
- Benefits: Enjoy competitive salaries, health benefits, and a strong work-life balance.
- Other info: Dynamic hybrid role with opportunities for professional growth and recognition.
- Why this job: Make a real difference in customer experiences while growing your marketing skills.
- Qualifications: 3+ years in marketing automation with expert Braze knowledge required.
The predicted salary is between 45000 - 55000 £ per year.
We are seeking a highly skilled and strategic Marketing Automation and CRM Manager to lead the execution, optimization, and growth of our customer relationship management and cross-channel marketing programs. This role is pivotal in driving personalized, high-impact campaigns for both our in-house brand initiatives and our client portfolio, with the Braze platform as the core technology. The ideal candidate is a Braze expert with a strong analytical mindset and proven success in campaign delivery, segmentation, and platform governance.
Key Responsibilities
- Strategic Direction & Planning: Develop and champion a cohesive omnichannel marketing automation strategy centered around customer lifecycle management, segmentation, and personalization using Braze. Identify opportunities for customer journey optimization across email, push notifications, in-app messages, and other channels. Work closely with Product, Data, and Marketing teams to define segmentation criteria, personalization rules, and the overall marketing tech stack roadmap. Define and iterate on key performance indicators (KPIs) and metrics for all automated campaigns, ensuring alignment with overall business goals (e.g., LTV, retention, conversion).
- Campaign Execution & Optimization: Oversee the successful delivery and scheduling of a high volume of complex campaigns for both internal marketing initiatives and external client projects. Collaborate with Creative and Client teams to translate marketing objectives into effective, scalable automated customer journeys. Develop and maintain a rigorous testing and optimization roadmap (A/B and multivariate) to continuously improve campaign performance metrics.
- Platform Adoption & Feature Implementation: Identify, evaluate, and implement new Braze features (e.g., Content Blocks, custom events, advanced segmentation, AI/ML tools). Develop best-practice documentation and provide training/guidance to internal teams on effective use of the Braze platform. Proactively recommend and champion improvements to existing automation workflows and customer lifecycle programs.
- Reporting & Analysis: Design and maintain comprehensive reporting dashboards within Braze and connected analytics tools. Conduct deep-dive analysis on campaign results to extract actionable insights and communicate recommendations to stakeholders. Monitor customer lifecycle metrics (churn, LTV, engagement) and recommend strategic adjustments.
Essential Skills & Qualifications
- 3+ years of hands-on experience as a Marketing Automation Manager, CRM Manager, or similar role.
- Proven, expert-level proficiency with the Braze platform (Canvas, Content Blocks, Connected Content, and API integration).
- Demonstrable experience managing the full campaign lifecycle for multiple stakeholders.
- Strong understanding of CRM principles, customer segmentation, and lifecycle marketing strategies.
- Proficiency in data manipulation and analysis (SQL knowledge is a plus).
- Excellent project management and organizational skills in a fast-paced environment.
- Bachelor's degree in Marketing, Business, Data Science, or a related field.
The Ideal Candidate Will Be...
- Delivery Focused: Able to manage multiple projects simultaneously, hitting deadlines and ensuring flawless execution.
- A Strategic Thinker: Capable of seeing the "big picture" and translating business goals into technical execution.
- Proactive & Curious: Always looking for ways to leverage new Braze features or technologies to improve customer experience.
At Everyday Health Group, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits. We are committed to work-life balance with paid time off when you need it.
Our Culture and Values: We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
At Ziff Davis & Everyday Health, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards. If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health Group is the place for you.
Please note, this is a hybrid role with an expectation that you will attend the office in person 3 days a week.
CRM Manager in Maidenhead employer: Everyday Health
Everyday Health Group is an exceptional employer that fosters a culture of collaboration and innovation, making it an ideal place for a CRM Manager to thrive. With a strong commitment to work-life balance, competitive salaries, and robust health and wellness benefits, employees are empowered to grow both personally and professionally. The company's dedication to employee recognition, mentorship programs, and a supportive environment ensures that every team member feels valued and can make a meaningful impact in their role.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Everyday Health and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Everyday Health are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Everyday Health on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Everyday Health. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Everyday Health. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Everyday Health:Show us that you’ve done your homework! In your application, briefly mention what you admire about Everyday Health’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Everyday Health
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Everyday Health will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Everyday Health, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
