Head of Product in Maidenhead

Everyday Health Group - Pregnancy and Parenting is the world’s leading digital parenting resource, reaching millions of new and expectant parents every month through our global websites, mobile apps, online communities, email, and social platforms. Our vision: A world of healthy pregnancies, thriving children, and confident parents. As the world’s partner in parenting, we are passionate about leveraging technology to enhance our customer journey, drive growth, and maintain our competitive edge. We are seeking an experienced Head of Product to drive our digital product and platform evolution. This critical role is responsible for implementing our digital strategy and ensuring a seamless, engaging experience for our customers across web and mobile apps.

Location: Hybrid 3 days per week in Maidenhead, Berkshire, United Kingdom

Reporting To: Chief Growth Officer

Key Responsibilities:

• Define and deliver the digital product roadmap, aligning it with the company's business objectives, marketing goals, and customer needs.
• Lead the end-to-end delivery of digital products, optimising development cycles to consistently ship high-quality features that improve user engagement across web and app.
• Ensure that the UI/UX output meets high-fidelity standards and that our design system remains scalable, consistent, and accessible across the entire product ecosystem.
• Utilise data and user feedback to inform product enhancements and new feature development.
• Identify and evaluate emerging digital technologies and trends, proposing innovative solutions to enhance customer experience, operational efficiency, and business growth.
• Ensure robust architecture, security, and compliance across all digital properties.

Programme & Project Management:

• Establish and oversee a robust digital programme management framework, ensuring the successful delivery of digital initiatives.
• Define project scopes, objectives, and deliverables, and manage expectations with stakeholders.
• Monitor programme and project progress, identify and mitigate risks, and resolve issues to keep initiatives on track.
• Ensure effective resource allocation and dependency management across various digital projects.

3rd Party Management:

• Effectively manage 3rd party agencies including development and analytics.
• Foster a collaborative and agile working environment, promoting best practices in development and project management.
• Manage resource allocation and project prioritisation to optimise team efficiency and deliver against strategic goals.

Cross-Functional Collaboration:

• Partner closely with Marketing, Sales, Account Management, Production, and IT teams to ensure digital initiatives are integrated and aligned with broader business strategies.
• Act as a key liaison between technical and non-technical stakeholders, translating complex technical concepts into clear business implications.

Performance & Analytics:

• Define and track key performance indicators (KPIs) for all digital products and initiatives.
• Utilise data analytics to monitor performance, identify areas for improvement, and demonstrate ROI of digital investments.
• Implement A/B testing and other optimization strategies to continuously enhance user engagement and conversion rates.

Budget & Resource Management:

• Manage the digital development budget, ensuring cost-effective allocation of resources and adherence to financial targets.
• Oversee vendor selection and management for digital tools, platforms, and services.

Qualifications & Experience:

• Ideally have a degree or vocational related qualifications.
• Progressive experience in consumer-facing digital product management roles.
• Solid experience with UX/UI best practices, design thinking, and user research.
• Proven track record of successfully leading and delivering complex digital programmes and projects from concept to launch.
• Expertise in agile development methodologies and project management tools.
• Experience with data analytics and visualization tools (e.g., Google Analytics, Looker).
• Confident in presenting digital strategies, project progress, and outcomes to various stakeholders, including board-level reporting.

Core Skills:

• Strong understanding of new technologies and their potential application to the organisation's digital initiatives.
• You have organisation in your DNA—balancing multiple projects without missing a beat.
• Excellent communication, interpersonal, and presentation skills, with the ability to articulate complex technical concepts to non-technical stakeholders.
• Strong analytical mindset and problem-solving abilities.
• Passion for understanding consumer behaviour and delivering exceptional digital experiences.
• Understanding the business value of digital initiatives, focusing on ROI, and aligning development efforts with commercial objectives.
• Thriving in a fast-paced, constantly evolving digital landscape and managing unexpected challenges.

What We Offer:

• The opportunity to play a pivotal role in shaping the digital future of a dynamic and growing consumer business.
• A collaborative and innovative work environment.
• Competitive salary and benefits package.
• Hybrid working (3 days office and 2 days home).
• Health programme (Medicash).