Senior Product Manager in London

Everyday Health Group - Pregnancy and Parenting is the world's leading digital parenting resource, reaching millions of new and expectant parents every month through our global websites, mobile apps, online communities, email, and social platforms. Our vision: A world of healthy pregnancies, thriving children, and confident parents. We are seeking an experienced Head of Digital Development to deliver our digital product and platform evolution. This critical role will be responsible for helping implement our digital strategy, ensuring a seamless and engaging experience for our customers across web and app. The successful candidate will play a pivotal role in shaping the digital future of a dynamic and growing consumer business.

Key Responsibilities

• Digital Strategy Implementation: Deliver against the digital development strategy and roadmap, aligning it with the company's business objectives, marketing goals, and customer needs. Identify and evaluate emerging digital technologies and trends, proposing innovative solutions to enhance customer experience, operational efficiency, and business growth. Drive a culture of innovation, experimentation, and continuous improvement within the digital development team.
• Product & Platform Development: Oversee the end-to-end lifecycle of all digital products and platforms, including websites and mobile applications. Lead the planning, design, development, testing, and deployment of new digital features and functionalities, ensuring high quality, scalability, and performance. Champion a user-centric design approach, utilising data and user feedback to inform product enhancements and new feature development. Ensure robust architecture, security, and compliance across all digital properties.
• Programme & Project Management: Establish and oversee a robust digital programme management framework, ensuring the successful delivery of digital initiatives. Define project scopes, objectives, and deliverables, and manage expectations with stakeholders. Monitor programme and project progress, identify and mitigate risks, and resolve issues to keep initiatives on track. Ensure effective resource allocation and dependency management across various digital projects.
• Team Leadership & Management: Effectively manage 3rd party agencies including development and analytics. Manage and mentor a small team. Foster a collaborative and agile working environment, promoting best practices in development and project management. Manage resource allocation and project prioritisation to optimise team efficiency and deliver against strategic goals.
• Cross-Functional Collaboration: Partner closely with Marketing, Sales, Account Management, Production, and IT teams to ensure digital initiatives are integrated and aligned with broader business strategies. Cultivate robust relationships with engineering and product management teams in the US, integrating vital lessons learned. Act as a key liaison between technical and non-technical stakeholders, translating complex technical concepts into clear business implications. Collaborate with external vendors and partners as needed for specific digital projects or technologies.
• Performance & Analytics: Define and track key performance indicators (KPIs) for all digital products and initiatives. Utilise data analytics to monitor performance, identify areas for improvement, and demonstrate ROI of digital investments. Implement A/B testing and other optimisation strategies to continuously enhance user engagement and conversion rates.
• Budget & Resource Management: Manage the digital development budget, ensuring cost-effective allocation of resources and adherence to financial targets. Oversee vendor selection and management for digital tools, platforms, and services.

Job Qualifications

• Ideally have a degree or vocational related qualifications.
• Progressive experience in a consumer facing digital product management role.
• Solid experience with UX/UI best practices, design thinking, and user research.
• Proven track record of successfully leading and delivering complex digital programmes and projects from concept to launch.
• Expertise in agile development methodologies and project management tools.
• Experience with data analytics and visualisation tools (e.g., Google Analytics, Looker).
• Demonstrated ability to build, lead, and motivate high-performing teams.
• Confident in presenting digital strategies, project progress, and outcomes to various stakeholders, including board-level reporting.

Core Skills

• Strong understanding of new technologies and their potential application to the organisation's digital initiatives.
• Excellent communication, interpersonal, and presentation skills, with the ability to articulate complex technical concepts to non-technical stakeholders.
• Strong analytical mindset and problem-solving abilities.
• Passion for understanding consumer behaviour and delivering exceptional digital experiences.
• Understanding the business value of digital initiatives, focusing on ROI, and aligning development efforts with commercial objectives.
• Thriving in a fast-paced, constantly evolving digital landscape and managing unexpected challenges.
• A strong focus on delivering digital products and experiences that meet user needs and exceed expectations.

What We Offer

The Company offers competitive salaries in addition to robust, health and wellness-focused benefits. We are committed to work-life balance with paid time off when you need it. We have a collaborative and innovative work environment, including Hybrid working (3 days office (Maidenhead, Berkshire) and 2 days home), Health programme (Medicash). We remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programmes, and career development resources. Our employees are recognised and celebrated through employee engagement programmes and recognition awards. If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health is the place for you.