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- Tasks: Lead influencer campaigns and grow our creator community while driving brand awareness.
- Company: Join Everyday Health Group, a dynamic digital team focused on parenting brands.
- Benefits: Enjoy a full-time role with opportunities for creativity and collaboration in a fast-paced environment.
- Why this job: Be part of innovative campaigns that make a real impact in the parenting space.
- Qualifications: 3-5 years in influencer marketing or PR; strong project management and communication skills required.
- Other info: Ideal for those who thrive on building relationships and love engaging with creators.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Are you a natural organiser with a flair for building relationships and driving innovative campaigns? We’re looking for an Influencer & PR Manager to join our fast-growing digital team.
You’ll take the reins on shaping and growing our community of creators—developing long-term strategies, overseeing influencer-led campaigns, and elevating our brand presence across multiple platforms. You’ll lead on Influencer & PR initiatives across our two flagship parenting brands, Emma’s Diary and BabyCentre, creating moments that generate buzz, backlinks, and brand love.
If you thrive in a fast-paced environment, love seeing ideas come to life, and have an unshakable passion for community, campaigns, and connection—you might be just who we’re looking for.
Roles And Responsibilities- Community leadership: Own and grow our network of creators, developing strategies to recruit, engage, and retain top influencer talent.
- Campaign management: Take full ownership of creator-led campaigns, from concept through to execution and performance reporting.
- Influencer productisation: Work closely with the Head of Channel Marketing and sales teams to shape scalable influencer offerings, including creative pitches and client proposals.
- Client campaigns: Confidently oversee client-facing influencer projects, ensuring delivery excellence and creative impact.
- Creator events: Design and deliver standout digital and in-person creator experiences—with monetisation strategies to match.
- Content & education: Build support tools, toolkits, and training to help influencers thrive in our ecosystem.
- Market insight: Stay on the pulse of influencer and social trends, delivering insights that shape future campaigns and innovations.
- PR & brand awareness: Lead on high-impact PR activations, working with agencies and internal teams to drive press mentions, backlinks, and positive sentiment.
- PR hooks: Collaborate with internal marketing, content, and social teams to amplify PR stories across owned channels.
- Reporting & analysis: Own campaign performance tracking and reporting for both client and internal projects.
You’re a natural leader, a confident communicator, and someone who sees opportunity in every conversation. Here’s what we’re looking for:
- You have organisation in your DNA—balancing multiple projects without missing a beat.
- You bring 3–5 years’ experience in influencer marketing, PR, or community management—ideally within a fast-paced agency or digital brand.
- You’re an excellent project manager, comfortable juggling deadlines, clients, and creators.
- You’re people-first—able to build genuine relationships with creators, clients, and colleagues alike.
- You understand the evolving influencer landscape, with a core understanding of building communities within Facebook, Instagram and TikTok.
- You’re commercially savvy—able to contribute to monetisation strategy and pitch development.
- You’re curious and creative, always looking for smarter ways to engage audiences.
- You thrive in an environment where ideas move fast, collaboration is key, and results matter.
Influencer & PR Manager employer: Everyday Health Group
Contact Detail:
Everyday Health Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer & PR Manager
✨Tip Number 1
Network actively within the influencer and PR community. Attend industry events, webinars, and workshops to meet potential colleagues and influencers. Building these relationships can give you an edge when applying for the role.
✨Tip Number 2
Stay updated on the latest trends in influencer marketing and social media platforms like Instagram, TikTok, and Facebook. This knowledge will not only help you in interviews but also demonstrate your passion and understanding of the industry.
✨Tip Number 3
Showcase your project management skills by volunteering to lead small campaigns or initiatives in your current role or through freelance work. This hands-on experience will be invaluable and can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of successful influencer campaigns you've managed or contributed to. Highlighting measurable outcomes will demonstrate your ability to drive results, which is crucial for this role.
We think you need these skills to ace Influencer & PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, PR, and community management. Use specific examples that demonstrate your ability to manage campaigns and build relationships.
Craft a Compelling Cover Letter: In your cover letter, express your passion for community engagement and innovative campaigns. Mention how your skills align with the responsibilities of the Influencer & PR Manager role and provide examples of past successes.
Showcase Your Creativity: Include examples of previous campaigns you've managed or contributed to. Highlight any unique strategies you implemented that led to successful outcomes, especially in fast-paced environments.
Research Everyday Health Group: Familiarise yourself with Everyday Health Group's brands, particularly Emma’s Diary and BabyCentre. Understanding their target audience and current influencer strategies will help you tailor your application effectively.
How to prepare for a job interview at Everyday Health Group
✨Showcase Your Organisational Skills
As an Influencer & PR Manager, you'll need to juggle multiple projects. Be prepared to discuss specific examples of how you've successfully managed various campaigns or events in the past, highlighting your ability to stay organised and meet deadlines.
✨Demonstrate Relationship-Building Abilities
This role requires a knack for building genuine relationships with creators and clients. Share stories that illustrate your interpersonal skills and how you've fostered strong connections in previous roles.
✨Stay Updated on Industry Trends
The influencer landscape is ever-evolving. Research current trends and be ready to discuss how they could impact the company's strategies. Showing that you're informed will demonstrate your passion and commitment to the role.
✨Prepare Creative Campaign Ideas
Think of innovative campaign ideas that align with the company's brands. Presenting fresh concepts during your interview can showcase your creativity and understanding of the target audience, making you stand out as a candidate.
