Head of Digital Development

Everyday Health Group - Pregnancy and Parenting is the world’s leading digital parenting resource, reaching millions of new and expectant parents every month through our global websites, mobile apps, online communities, email, and social platforms. Our vision: A world of healthy pregnancies, thriving children, and confident parents. As the world’s partner in parenting, we are passionate about leveraging technology to enhance our customer journey, drive growth, and maintain our competitive edge.

We are seeking an experienced Head of Digital Development to deliver our digital product and platform evolution. This critical role will be responsible for helping set and implement our digital strategy, ensuring a seamless and engaging experience for our customers across web, app and email.

Location: Bourne End, Buckinghamshire, United Kingdom

Reporting To: Chief Growth Officer

Key Responsibilities:

• Digital Strategy & Vision: Help set and deliver against the digital development strategy and roadmap, aligning it with the company's business objectives, marketing goals, and customer needs. Identify and evaluate emerging digital technologies and trends, proposing innovative solutions to enhance customer experience, operational efficiency, and business growth. Drive a culture of innovation, experimentation, and continuous improvement within the digital development team.
• Product & Platform Development: Oversee the end-to-end lifecycle of all digital products and platforms, including websites, mobile applications, and email. Lead the planning, design, development, testing, and deployment of new digital features and functionalities, ensuring high quality, scalability, and performance. Champion a user-centric design approach, utilising data and user feedback to inform product enhancements and new feature development. Ensure robust architecture, security, and compliance across all digital properties.
• Programme & Project Management: Establish and oversee a robust digital programme management framework, ensuring the successful delivery of multiple, concurrent digital initiatives. Define project scopes, objectives, and deliverables, and manage expectations with stakeholders. Monitor programme and project progress, identify and mitigate risks, and resolve issues to keep initiatives on track. Ensure effective resource allocation and dependency management across various digital projects.
• Team Leadership & Management: Effectively manage multiple 3rd party agencies including email, development and analytics. Manage and mentor a small production team (2 people). Foster a collaborative and agile working environment, promoting best practices in development and project management. Conduct performance reviews, identify training needs, and support the professional development of team members. Manage resource allocation and project prioritisation to optimise team efficiency and deliver against strategic goals.
• Cross-Functional Collaboration: Partner closely with Marketing, Sales, Account Management, Production, and IT teams to ensure digital initiatives are integrated and aligned with broader business strategies. Cultivate robust relationships with engineering and product management teams in the US, integrating vital lessons learned. Act as a key liaison between technical and non-technical stakeholders, translating complex technical concepts into clear business implications. Collaborate with external vendors and partners as needed for specific digital projects or technologies.
• Performance & Analytics: Define and track key performance indicators (KPIs) for all digital products and initiatives. Utilise data analytics to monitor performance, identify areas for improvement, and demonstrate ROI of digital investments. Implement A/B testing and other optimisation strategies to continuously enhance user engagement and conversion rates.
• Budget & Resource Management: Manage the digital development budget, ensuring cost-effective allocation of resources and adherence to financial targets. Oversee vendor selection and management for digital tools, platforms, and services.

Qualifications & Experience:

• Ideally have a degree or vocational related qualifications.
• 10 years of progressive experience in a consumer-facing business in digital product development, programme management.
• Solid experience with UX/UI best practices, design thinking, and user research.
• Proven track record of successfully leading and delivering complex digital programmes and projects from concept to launch.
• Expertise in agile development methodologies and project management tools.
• Experience with data analytics and visualisation tools (e.g., Google Analytics, Looker).
• Demonstrated ability to build, lead, and motivate high-performing technical teams.
• Confident in presenting digital strategies, project progress, and outcomes to various stakeholders, including board-level reporting.

Core Skills:

• Strong understanding of new technologies and their potential application to the organisation's digital initiatives.
• You have organisation in your DNA—balancing multiple projects without missing a beat.
• Excellent communication, interpersonal, and presentation skills, with the ability to articulate complex technical concepts to non-technical stakeholders.
• Strong analytical mindset and problem-solving abilities.
• Passion for understanding consumer behaviour and delivering exceptional digital experiences.
• Understanding the business value of digital initiatives, focusing on ROI, and aligning development efforts with commercial objectives.
• Thriving in a fast-paced, constantly evolving digital landscape and managing unexpected challenges.
• A strong focus on delivering digital products and experiences that meet user needs and exceed expectations.

What We Offer:

• The opportunity to shape the digital future of a dynamic and growing consumer business.
• A collaborative and innovative work environment.
• Competitive salary and benefits package.
• Hybrid working (3 days office and 2 days home).
• Health programme (Medicash).