At a Glance
- Tasks: Lead marketing automation for email campaigns, from strategy to execution and analysis.
- Company: Join Everway, a global leader in Neurotechnology software, dedicated to valuing individual differences.
- Benefits: Enjoy flexible work schedules, competitive salary, bonus opportunities, and comprehensive health benefits.
- Why this job: Be part of a mission-driven team that values curiosity, courage, and commitment while making a real impact.
- Qualifications: Experience with Salesforce Marketing Cloud, HTML/CSS, and a data-driven mindset are essential.
- Other info: This role is remote within the UK; applicants must have the right to work in the UK.
The predicted salary is between 36000 - 60000 £ per year.
At Everway (formerly n2y/Texthelp), our goal is to lead the world in Neurotechnology software, helping transform the way we understand and are understood. We’re a global community of over 550 team members spanning seven countries, including the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand. By understanding and addressing the unique needs of each individual, we’re creating a world where differences are recognized and valued. A world where everyone can thrive.
We can only achieve our goals and continue to grow by having high performing people in our team, people who share our goals and are passionate about our mission. We pride ourselves on our core values that are embedded within our culture: to be curious, have courage, and commit fully. Join us at Everway - together, we can unlock the full potential of every mind.
We’re looking for someone who’s equal parts strategist and builder, someone who can roll up their sleeves and run point on Marketing Automation for one of our international divisions, specializing in email marketing. You’ll take big campaign ideas and turn them into smart, high-performing journeys in Salesforce Marketing Cloud. From mapping out the plan to hitting send and analyzing results, you’ll be the one making sure our emails don’t just land, they land well.
Main responsibilities:- Act as the dedicated marketing automation partner working closely with demand gen to understand campaign goals, timelines, and messaging needs.
- Use Marketing Cloud tools (Journey Builder, Automation Studio, Audience Builder, etc.) to build and launch dynamic, multi-step journeys that reach the right audience with the right message.
- Oversee the organization, maintenance, and optimization of marketing assets and templates within Salesforce Marketing Cloud, including managing the asset library, ensuring brand consistency, version control, and accessibility for marketing campaigns.
- Own the full campaign execution process from building HTML/CSS emails, testing through Litmus, and QA, to scheduling and deployment.
- Track campaign performance across key metrics (opens, clicks, conversions, bounce rates), and deliver reports with actionable insights to improve results over time.
- Ensure email programs meet privacy regulations (CAN-SPAM, GDPR) and maintain best practices for deliverability and compliance.
- Contribute to system and process improvements that help us scale smarter and move faster across marketing operations.
- Support cross-functional teams by sharing email marketing best practices, including segmentation, lead scoring, personalization, and timing strategies.
Hands-on experience with Salesforce Marketing Cloud, especially tools like Content Builder, Journey Builder, and Data Designer. Comfort working with HTML, CSS, and SQL to build and troubleshoot emails when needed. Strong grasp of email compliance and how to keep deliverability high. A data-driven mindset—you know how to turn metrics into decisions and improvements. Clear communicator and strong collaborator who thrives in fast-moving environments. Experience with Litmus or similar QA/testing tools. Background in B2B SaaS or marketing operations within cross-functional teams. Familiarity with lead scoring models, dynamic content, and asset management tools like Showpad.
Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter. Ready to make an impact? Apply today and be part of a company that invests in your success!
We are committed to providing a Drug-Free Workplace for all employees. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Senior Marketing Automation Specialist New Remote- UK employer: Everway
Contact Detail:
Everway Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Automation Specialist New Remote- UK
✨Tip Number 1
Familiarise yourself with Salesforce Marketing Cloud, especially the tools mentioned in the job description like Journey Builder and Automation Studio. Consider taking a short online course or tutorial to brush up on these skills, as hands-on experience will set you apart.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of how you've used metrics to improve email campaigns in the past. Be ready to discuss specific results and insights during your interview to demonstrate your analytical skills.
✨Tip Number 3
Network with current or former employees of Everway on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage during your application process.
✨Tip Number 4
Prepare to discuss your experience with email compliance regulations such as CAN-SPAM and GDPR. Being knowledgeable about these topics will show that you understand the importance of deliverability and compliance in marketing automation.
We think you need these skills to ace Senior Marketing Automation Specialist New Remote- UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing automation, particularly with Salesforce Marketing Cloud. Emphasise your skills in email marketing, campaign execution, and data analysis to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for neurotechnology and how your values align with Everway's core principles. Mention specific examples of past campaigns you've managed and the results achieved to demonstrate your expertise.
Showcase Technical Skills: In your application, clearly outline your hands-on experience with HTML, CSS, SQL, and any tools like Litmus. Provide examples of how you've used these skills to optimise email campaigns and improve deliverability.
Highlight Data-Driven Achievements: Include metrics from previous campaigns to illustrate your ability to track performance and make data-driven decisions. This could be open rates, click-through rates, or conversion rates that show your impact on campaign success.
How to prepare for a job interview at Everway
✨Show Your Passion for Neurotechnology
Make sure to express your enthusiasm for the field of neurotechnology and how it aligns with Everway's mission. Share any relevant experiences or projects that demonstrate your commitment to understanding and addressing unique needs in this area.
✨Demonstrate Your Marketing Automation Skills
Be prepared to discuss your hands-on experience with Salesforce Marketing Cloud, particularly tools like Journey Builder and Automation Studio. Bring examples of successful campaigns you've executed, focusing on how you used data to drive decisions and improve results.
✨Highlight Your Collaboration Abilities
Everway values teamwork, so be ready to share examples of how you've worked effectively with cross-functional teams. Discuss how you’ve contributed to shared goals and how you communicate best practices in email marketing to ensure everyone is aligned.
✨Prepare for Compliance Questions
Since email compliance is crucial, brush up on regulations like CAN-SPAM and GDPR. Be ready to explain how you ensure deliverability and compliance in your campaigns, showcasing your understanding of best practices in email marketing.