At a Glance
- Tasks: Optimise marketing operations and drive data-driven decisions to enhance growth.
- Company: Join Everway, a tech company dedicated to creating a neuroinclusive world.
- Benefits: Competitive salary, flexible work schedules, health benefits, and career development opportunities.
- Other info: Collaborative culture where your ideas are valued and career growth is encouraged.
- Why this job: Be part of a movement that values unique minds and drives impactful change.
- Qualifications: 3+ years in B2B marketing operations with strong analytical skills.
The predicted salary is between 39600 - 48400 £ per year.
Every mind is unique. Yet much of the world is still built for what’s considered "normal," leaving too many people behind. At Everway, we change that by creating technology that helps everyone understand and be understood. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued.
Our careers fit real life. When you join us, you’re not just taking a job. You’re joining a movement to build a more neuroinclusive world. We’re a global community of over 800 employees spanning North America, UK, Europe, Australia, and New Zealand. A career here is purposeful and fast-moving, with clear expectations, modern tools, and the clarity to focus on what matters most.
Our people are supported and encouraged to show up as they are, with different ways of thinking welcomed and valued. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully.
Join us at Everway - together, we can unlock the full potential of every mind.
About the role
As our Growth Marketing Optimisation Specialist, you'll play an important role in supporting Everway's go-to-market strategy through effective marketing operations, automation and data-driven decision-making. You'll manage the systems, processes and insights that help Marketing and commercial teams generate pipeline, improve funnel conversions and measure marketing performance.
Working across our marketing technology stack, you'll analyse and optimise workflows, improve lead routing, strengthen reporting and attribution, and provide operational insight that supports commercial decisions. You'll collaborate with colleagues across Marketing, Sales, Customer, Operations, Data and IT Systems to improve and scale our marketing operations and performance, as Everway continues to grow.
Main responsibilities
In this role, you will:
- Work within the Marketing team to optimise lead and account scoring models, marketing qualification processes and routing automations which enable marketing to sales funnel velocity.
- Collaborate with Marketing, Sales and Rev Ops teams to continuously analyse lead-to-pipeline conversion rates, optimise outbound activity, pinpoint drop-offs, remove bottlenecks, and enable acceleration through the marketing, sales and customer lifecycle.
- Analyse prospect and customer journey engagement, intent signals and buying committee activity to support account-based marketing initiatives and regional go-to-market campaigns.
- Partner with Marketing and Data teams to develop and maintain dashboards and reporting that provide clear visibility of global marketing performance and impact on commercial business KPIs.
- Maintain and advance marketing attribution models that measure campaign, channel and asset impact, from top-of-funnel brand awareness and engagement, to bottom-of-funnel new business sales and customer renewals.
- Align with Marketing and Finance teams to analyse budget spend and marketing return on investment, recommending opportunities to improve cost effectiveness.
- Work with Marketing and Systems teams to implement and optimise automated workflows across our technology stack, which drive efficiencies and enable a high-velocity go-to-market execution.
- Monitor the health of marketing operations processes, identifying opportunities to improve data quality, reporting and automations which drive overall operational effectiveness.
Essential criteria
- 3+ years' experience in B2B marketing operations, growth marketing, revenue operations or a similar commercially focused operations role.
- Experience optimising end-to-end lead lifecycle processes, CRM workflows and marketing automation.
- Experience developing and maintaining lead scoring models, marketing attribution and performance reporting using CRM, analytics and marketing technologies.
- Strong analytical skills, with experience identifying trends, operational improvements and actionable insights from data.
- Experience collaborating with Marketing, Sales, Operations and technical teams to deliver cross-functional initiatives.
- Able to communicate data and systems information clearly to both technical and non-technical stakeholders.
- Experience working with CRM, marketing automation and analytics platforms such as Salesforce, HubSpot, Marketing Cloud, Google Analytics, Tableau or similar technologies.
- Experience using AI-enabled tools or automation to improve marketing operations, reporting or workflow efficiency.
Desirable criteria
- Professional qualification in marketing, revenue operations, analytics or a related discipline.
- Experience working within a B2B SaaS organisation.
- Experience supporting marketing systems and integrations during mergers and acquisitions.
- Familiarity with SQL for data extraction, manipulation, and analysis.
- Interest in emerging AI capabilities and marketing technology best practices.
Please submit your application by Monday 24th August 2026.
Please note: applications may close early due to high demand, so early submission is encouraged.
#everway
Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter. Ready to make an impact? Apply today and be part of a company that invests in your success!
We are committed to providing a Drug-Free Workplace for all employees.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
You can view our Recruitment and Selection Policy here.
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Growth Marketing Optimisation Specialist employer: Everway
Everway is an excellent employer that champions a flexible hybrid work culture, allowing employees to balance their professional and personal lives effectively. With a strong commitment to employee growth, we offer opportunities for continuous learning and development in the field of global rewards and compensation. Located in Antrim, Northern Ireland, our team is dedicated to fostering a neuroinclusive environment where every contribution is valued and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Optimisation Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Everway and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Everway are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Everway on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Everway. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Optimisation Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Everway. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Everway:Show us that you’ve done your homework! In your application, briefly mention what you admire about Everway’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Everway
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Everway will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Everway, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
