At a Glance
- Tasks: Create and execute innovative marketing campaigns that drive lead generation and brand awareness.
- Company: Join Everway, a global tech community dedicated to clear communication.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Exciting chance to work with cutting-edge technology and enhance your marketing expertise.
- Why this job: Make an impact in a dynamic environment while collaborating with diverse teams.
- Qualifications: 3+ years in B2B marketing with strong campaign management skills.
The predicted salary is between 40000 - 50000 £ per year.
At Everway, we change that by creating technology that helps everyone understand and be understood.
We're a global community of over 800 employees spanning North America, UK, Europe, Australia, and New Zealand.
About the role As a Senior Marketing Specialist (Demand Generation), you'll develop and deliver integrated demand generation campaigns that support lead generation, pipeline growth, and commercial objectives across the UK business.
Working closely with Sales, Marketing Operations, Product, and the wider Marketing team, you'll translate business priorities into effective marketing plans and deliver campaigns across multiple channels.
You'll use market insight and campaign performance data to continually optimise activity and improve results.
Plan, coordinate and deliver integrated multi-channel B2B marketing campaigns that generate qualified leads, support pipeline growth, and contribute to brand awareness, customer engagement, product marketing and customer retention.
Own marketing campaigns from planning through execution, defining objectives, target audiences, success measures and delivery plans while coordinating stakeholders and campaign assets.
Partner with Marketing Operations and Sales to define target audiences, improve lead management processes, optimise lead quality and support effective campaign follow-up.
Coordinate promotional activity for product launches and updates, working with Product and Marketing teams to deliver consistent communications across multiple channels.
Coordinate the creation of campaign content and marketing assets, ensuring they align with campaign objectives and Everway brand standards.
Build and maintain relationships with agencies, media partners, suppliers and customer advocates, identifying opportunities that support marketing objectives.
Monitor campaign performance across the lead and pipeline funnel, analyse results, and recommend improvements to increase effectiveness, conversion and return on investment.
Manage allocated campaign budgets, monitor performance against agreed KPIs, and recommend where activity and investment should be optimised.
Essential criteria 3+ years' experience planning and delivering integrated multi-channel B2B demand generation campaigns.
Experience managing marketing campaigns from planning through execution, evaluation and optimisation.
Experience generating and nurturing leads through integrated marketing campaigns across multiple channels.
Commercial awareness, with the ability to connect marketing activity to lead quality, pipeline growth and sales priorities.
Experience collaborating with Sales and Marketing Operations to improve lead management and campaign performance.
Ability to analyse campaign performance data and use insights to make informed recommendations.
Ability to manage multiple projects and priorities while delivering against agreed objectives.
Familiarity with CRM, marketing automation or campaign management platforms, and experience using AI tools to improve campaign planning, reporting or workflow efficiency.
Desirable criteria Degree or equivalent experience in Marketing, Communications, Business or a related field.
Experience planning and delivering webinars, virtual events or customer engagement activities.
Senior Marketing Advisor in Antrim employer: Everway
Everway is an excellent employer that champions a flexible hybrid work culture, allowing employees to balance their professional and personal lives effectively. With a strong commitment to employee growth, we offer opportunities for continuous learning and development in the field of global rewards and compensation. Located in Antrim, Northern Ireland, our team is dedicated to fostering a neuroinclusive environment where every contribution is valued and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Advisor in Antrim
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Everway and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Everway are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Everway on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Everway. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Advisor in Antrim
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Everway. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Everway:Show us that you’ve done your homework! In your application, briefly mention what you admire about Everway’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Everway
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Everway will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Everway, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
