At a Glance
- Tasks: Lead brand growth and e-commerce strategy for premium organic food brands.
- Company: Join a respected organic food brand with a focus on sustainability.
- Benefits: Competitive salary, benefits, and the chance to shape a growing business.
- Other info: Opportunity to launch a new premium pet food brand and lead a remote team.
- Why this job: Make a real impact in a founder-led company with exciting growth opportunities.
- Qualifications: Experience in growth, e-commerce, and CRM within DTC businesses.
The predicted salary is between 75000 - 95000 £ per year.
Title : Head of Brand, Growth & E-commerce
Location
Devon - 2 days a week to start, then will reduce.
Salary
Ready to build the UK's leading premium organic food brand?
- The
- Organic Butchery and
Eversfield Organic are two of the UK's most respected direct-to-consumer organic food brands, trusted by thousands of customers who care deeply about quality, provenance and sustainability.
We are now entering an exciting new phase of growth.
Our ambition is to scale to the business over the next three years. To achieve this, we're looking for an exceptional
Head of Brand, Growth & E-commerce to join our Senior Leadership Team and lead our customer growth strategy.
This is not a traditional marketing role.
We're looking for someone who combines strategic thinking with hands-on execution - someone who understands how to build brands, scale e-commerce businesses, improve customer retention and create exceptional customer experiences.
The Opportunity
Reporting directly to the CEO, you'll own the entire customer-facing growth agenda across our brands.
From defining brand positioning and customer propositions to optimising the website, improving CRM, increasing subscriptions and driving commercial performance, you'll play a pivotal role in shaping the future of the business.
You'll also lead the launch of an exciting new premium pet food brand, giving you the opportunity to build a new category from the ground up.
- What You'll Be Doing
- Develop and deliver the overall brand, growth and e-commerce strategy.
- Scale profitable online revenue while protecting margin and improving customer lifetime value.
- Lead CRM, lifecycle marketing, loyalty and subscription strategies to increase repeat purchase and retention.
- Own the digital trading calendar, promotions, merchandising and online commercial performance.
- Optimise Shopify customer journeys, landing pages, product pages and conversion rates.
- Use customer insight and data to shape propositions, product launches and marketing campaigns.
- Work alongside our paid media agency to improve customer acquisition, ROAS, CAC and overall marketing effectiveness.
- Build and lead a high-performing remote marketing team across CRM, content, creative, SEO, analytics and e-commerce.
- Manage PR, influencer activity and social commerce, including opportunities such as Tik Tok Shop.
- Lead Customer Services as a key driver of customer experience, retention and brand advocacy.
- Work closely with Product, Operations, Finance and Supply teams to ensure commercial initiatives are both ambitious and operationally achievable.
- Produce clear commercial reporting and performance dashboards to inform strategic decisions.
About You
You'll be a commercially minded growth leader who enjoys building businesses rather than simply managing marketing activity.
You'll likely have
- Experience leading growth, e-commerce, CRM or commercial marketing within a DTC business.
- A proven track record of scaling online revenue while improving profitability.
- Strong experience with Shopify, Klaviyo (or equivalent CRM platforms) and digital trading.
- Expertise across customer acquisition, retention, conversion optimisation and subscription models.
- Experience leading remote teams, agencies and cross-functional stakeholders.
- Excellent commercial judgement supported by strong analytical skills.
- The confidence to operate as part of a senior leadership team while remaining hands-on when needed.
Experience within premium FMCG, food, grocery, health, subscription businesses or other repeat-purchase consumer brands would be highly advantageous.
Why Join Us?
This is an opportunity to make a genuine commercial impact within an ambitious founder-led business.
You'll have the autonomy to shape strategy, build a best-in-class growth function and help define the future of two established premium brands - with an exciting new brand launch on the horizon.
If you're passionate about building brands, delighting customers and delivering sustainable commercial growth, we'd love to hear from you.
N. B. All Applications are being managed by our retained recruitment partner, Lime Talent Ltd.
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Head of Growth employer: Eversfield Organic
Join a dynamic and ambitious team at The Organic Butchery and Eversfield Organic, where you'll have the opportunity to lead the growth strategy for two of the UK's most respected organic food brands. With a strong focus on sustainability and quality, our work culture fosters innovation and collaboration, providing you with the autonomy to shape impactful strategies while enjoying a competitive salary and benefits package. Located in beautiful Devon, this role offers a unique chance to make a meaningful contribution to the future of premium organic products, alongside opportunities for personal and professional growth within a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Eversfield Organic and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Eversfield Organic are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Eversfield Organic on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Eversfield Organic. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Eversfield Organic. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Eversfield Organic:Show us that you’ve done your homework! In your application, briefly mention what you admire about Eversfield Organic’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Eversfield Organic
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Eversfield Organic will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Eversfield Organic, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
