VP, Experience Strategy

EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.

THE POSITION: The Vice President, Experience Strategy leads a high-performing team in developing data-driven, omnichannel experiences for patient and physician audiences across varied markets. This individual will drive cross-disciplinary collaboration to design and implement innovative customer experiences that build enduring relationships and provide a competitive edge. The VP, Experience Strategy has a proven track record of leveraging advanced technology stacks and data analytics to deliver personalized, impactful solutions.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Set a vision for experience transformation, drawing inspiration from best-in-class companies within pharma and outside.
• Create vital relationships internally and externally to capitalize on business opportunities.
• Demonstrate an understanding of financials and ownership of team utilization and billability.
• Identify and address critical moments and barriers in the customer journey by authoring Omnichannel Plans and running cross-disciplinary workshops.
• Partner with Analytics to iterate and optimize the Omnichannel Plan.
• Author tactical briefs and ensure alignment with the overall brand strategy; simplify, humanize, and elevate every customer interaction with the brand.
• Guide the development of team members in Experience Strategy expertise and career growth.
• Support new business initiatives by contributing strategic insights and participating in pitches and presentations.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviours, and proactively managing bias.

PEOPLE LEADER:

People leaders must possess both the skills to effectively accomplish these tasks and the emotional intelligence to do so in alignment with our cultural values. In addition to the critical management and leadership tasks listed above, this role also includes the following unique responsibilities:

• Responsible for and oversee their respective department.
• Interview, select and supervise the activities of the department staff; communicate, interpret and discuss with team the company policies and procedures.
• Determine job objectives, work methods and performance standards; review performance relative to departmental objectives discussion appraisal with each employee and performance; authorize and communicate salary changes, promotions, transfers, discipline, and discharge and administer all other personnel actions.

EXPECTATIONS OF THE JOB:

Travel (% or number of days enter N/A if unsure) N/A

Hours (Enter Hours per week, days of the week)- 40 hours per week

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES:

• Bachelor’s degree in marketing, communications, or a related field.
• 12 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field.
• 3+ years of people management experience, leading and growing a team.
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries.
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
• Strong analytical skills and user experience skills, with experience using data and customer research to inform strategic decisions.
• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.).
• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable).
• Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe).
• Adept at using AI systems and frameworks.

PREFERRED QUALIFICATIONS:

• Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Working knowledge of real-time engine solutions.
• Pitch and new business experience.

OUR CULTURAL BELIEFS:

• Patient Minded: I act with the patient’s best interest in mind.
• Client Delight: I own every client experience and its impact on results.
• Take Action: I am empowered and hold myself accountable.
• Embrace Diversity: I create an environment of awareness and respect.
• Grow Talent: I own my development and invest in the development of others.
• Win Together: I passionately connect with anyone, anywhere, anytime to achieve results.
• Communication Matters: I speak up to create transparent, thoughtful, and timely dialogue.
• Always Innovate: I am bold and creative in everything I do.

Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.