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For Companies At a Glance
- Tasks: Lead our social media strategy, creating engaging content and driving brand growth.
- Company: Join a marketing leader in Cardiff, known for innovation and community engagement.
- Benefits: Enjoy flexible working options, creative freedom, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and social impact in marketing.
- Qualifications: A marketing degree and experience in social media are essential; retail experience is a plus.
- Other info: Collaborate with cross-functional teams and influencers to elevate our brand presence.
The predicted salary is between 28800 - 43200 £ per year.
Great opportunity to join a Market Leading Brand as Social Media Manager where you will be responsible for shaping and delivering the social media strategy focusing on growing the brand\’s social presence, increasing engagement, and strengthening brand awareness.
This position is ideal for someone with a strong understanding of content marketing, organic social platforms, and influencer partnerships, alongside a proven ability to grow social communities and deliver impactful campaigns.
Key Responsibilities
- Develop and execute social and digital media strategies to drive brand awareness, engagement, follower growth, and support sales performance.
- Plan and implement a clear content strategy, including the creation of both short- and long-term content calendars.
- Manage the brand\’s social media channels, including planning, creating, and scheduling relevant and creative content.
- Produce engaging, platform-appropriate content aligned with audience interests and current social media trends.
- Monitor competitor activity across social platforms to identify opportunities and stay ahead of emerging trends.
- Stay informed on the latest social media updates, platform features, and best practices.
- Collaborate with external agencies to develop high-quality content and campaigns.
- Track performance through social media analytics and deliver regular performance reports to senior stakeholders.
- Set clear campaign objectives and measure success, including evaluating return on investment (ROI).
- Conduct regular audits of social media channels to ensure performance aligns with agreed KPIs.
- Monitor and respond to customer comments, feedback, and messages across social platforms.
- Work closely with internal teams including E-commerce, Creative, and PR to deliver integrated campaigns.
- Develop and implement an influencer marketing strategy aligned with business objectives, product priorities, and agreed KPIs.
Skills and Qualifications
Essential
- Marketing or Social Media Qualification: Degree (or equivalent) in Marketing, social media, or a related field.
- Relevant Experience: Minimum of 5 years\’ experience in a social media or digital marketing role.
- Leadership Skills: Previous experience managing or mentoring team members with the ability to support and develop others.
- Project Management: Strong organisational skills with the ability to plan and deliver campaigns on time and within budget.
- Creativity: Ability to generate fresh and engaging content ideas that resonate with audiences.
- Analytical Thinking: Comfortable analysing data and using insights to inform strategy and optimise performance.
- Design Awareness: Basic understanding of design principles to help create visually engaging content.
- Technical Skills: Experience using social media management and analytics tools.
Desirable
- Retail Experience: Previous experience working within the fashion or retail industry.
Social Media Manager employer: Everpool
Contact Detail:
Everpool Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with our brand's voice and values. Understanding how we communicate on social media will help you align your strategies with our goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your knowledge of current social media trends and tools. Being able to discuss recent changes in algorithms or new features on platforms like Instagram or TikTok can demonstrate your expertise and passion for the field.
✨Tip Number 3
Prepare examples of successful campaigns you've managed in the past. Highlighting specific metrics and outcomes will illustrate your ability to drive engagement and growth, which is crucial for this role.
✨Tip Number 4
Network with professionals in the industry, especially those who have experience in retail or hospitality. Building connections can provide insights into the role and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, content creation, and analytics. Use specific examples of past successes to demonstrate your expertise in growing social platforms.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and how your skills align with the company's goals. Mention your understanding of current trends and your ability to create engaging content that resonates with audiences.
Showcase Your Portfolio: If you have a portfolio of previous social media campaigns or content you've created, include a link in your application. This will give the hiring team a clear view of your style and effectiveness.
Highlight Relevant Skills: Emphasise your skills in analytics, copywriting, and visual storytelling. Mention any experience with influencer collaborations and how you've successfully engaged communities in the past.
How to prepare for a job interview at Everpool
✨Showcase Your Social Media Expertise
Be prepared to discuss your previous experience in managing social media accounts. Highlight specific campaigns you've executed, the strategies you used, and the results achieved. This will demonstrate your deep understanding of organic social media and content marketing.
✨Demonstrate Your Creativity
Bring examples of your work that showcase your creativity in content creation. Whether it's graphics, videos, or written posts, having a portfolio ready can help illustrate your ability to create engaging content that resonates with target audiences.
✨Know the Latest Trends
Stay updated on current social media trends and platform features. During the interview, mention any recent trends you've leveraged in your past roles and how you plan to incorporate them into the company's strategy. This shows your proactive approach and passion for the industry.
✨Prepare for Analytics Questions
Since tracking performance is crucial for this role, be ready to discuss how you've used analytics tools in the past. Share specific metrics you've tracked, how you've measured success, and how you've adjusted strategies based on data insights.