At a Glance
- Tasks: Drive digital marketing campaigns and boost customer engagement across various channels.
- Company: Well-established retailer with a growing ecommerce team in Cardiff.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced retail environment with exciting projects and collaboration opportunities.
- Why this job: Join a passionate team and make a real impact in the digital marketing space.
- Qualifications: Experience in digital marketing, email campaigns, and strong analytical skills.
Well-established retailer to recruit a Digital Marketing Executive based at their Head Office in Cardiff. This is an exciting opportunity for a commercially minded digital marketer to join a growing ecommerce team. Supporting the Digital Marketing Manager, you will play a key role in driving profitable website traffic, increasing customer acquisition and retention, and delivering engaging digital campaigns across multiple channels.
The Role
As Digital Marketing Executive, you will be responsible for supporting the delivery and optimisation of digital marketing campaigns, with a strong focus on email marketing, CRM, paid media and customer engagement. Working closely with internal stakeholders and external agency partners, you will help deliver campaigns that support trading objectives and contribute to continued online growth.
Key Responsibilities
- Manage the full email marketing lifecycle, from campaign planning and build through to testing, deployment, reporting and optimisation.
- Brief engaging, on-brand content that supports trading priorities, seasonal campaigns and product storytelling.
- Own customer segmentation and targeting to deliver personalised, high-performing campaigns.
- Create campaigns tailored to different customer demographics.
- Identify opportunities to improve email and SMS performance through A/B testing and campaign analysis.
- Monitor and report on key digital marketing KPIs, including email, SMS, paid search, paid social and affiliate performance.
- Support customer loyalty initiatives and assist with day-to-day CRM activity.
- Work alongside the external digital agency to maximise SEO, paid search, paid social and affiliate performance, contributing ideas and recommendations.
- Support the Digital Marketing Manager with trading updates, forecasting and performance reporting.
- Collaborate with Ecommerce and Marketing teams to align digital campaigns with key trading periods and creative priorities.
- Monitor search engine rankings and work with the Ecommerce Trading Manager to continually improve on-site SEO performance.
- Ensure digital activity aligns with wider marketing campaigns, identifying opportunities to maximise online performance.
About You
To be successful in this role, you will have previous experience within a digital marketing environment and enjoy working with data to improve campaign performance. You will be commercially aware, highly organised and comfortable managing multiple projects in a fast-paced retail environment.
Essential Skills & Experience
- Previous experience in email marketing, including CRM segmentation and campaign management.
- Experience in performance marketing, including paid social and paid search.
- Experience using a CRM platform.
- Excellent copywriting, proofreading and communication skills.
- Strong analytical skills with experience using Google Analytics or similar reporting tools.
- Experience planning, implementing and evaluating A/B tests.
- Excellent organisational skills with strong attention to detail.
- A proactive, collaborative approach with the ability to manage multiple priorities.
Desirable
- Degree in Marketing, Business, Fashion or a related discipline.
- Experience working within a direct-to-consumer (DTC) retail environment.
- Knowledge of MAPP, Meta Ads Manager, Google Ads and Salesforce.
If you're a passionate digital marketer looking to join a successful retailer where you can make a real impact, we'd love to hear from you. Apply today or contact Everpool Recruitment for a confidential discussion.
Digital Marketing Exceutive in Reading employer: Everpool Recruitment
Join a well-established retailer in Cardiff as a Digital Marketing Executive, where you'll thrive in a dynamic and supportive work culture that values creativity and collaboration. With a strong focus on employee growth, the company offers opportunities for professional development and the chance to make a meaningful impact on digital marketing strategies. Enjoy the benefits of working in a vibrant city while being part of a growing ecommerce team dedicated to driving success and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Exceutive in Reading
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Everpool Recruitment are looking for when hiring for a Digital Marketing Exceutive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Everpool Recruitment for the Digital Marketing Exceutive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Everpool Recruitment as a Digital Marketing Exceutive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Everpool Recruitment’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Marketing Exceutive.
We think you need these skills to ace Digital Marketing Exceutive in Reading
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Everpool Recruitment, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Everpool Recruitment's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Everpool Recruitment. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Everpool Recruitment
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Everpool Recruitment uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Everpool Recruitment. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
