At a Glance
- Tasks: Lead and execute performance marketing strategies across various digital channels.
- Company: Fast-paced retail and e-commerce business based in Cardiff.
- Benefits: Competitive salary, career progression, and a collaborative work environment.
- Other info: Join a growing team with opportunities for personal and professional development.
- Why this job: Shape the digital marketing strategy and make a real impact on growth.
- Qualifications: Experience in digital marketing, especially in retail or e-commerce.
The predicted salary is between 40000 - 50000 € per year.
Fabulous opportunity for a commercially driven Digital Marketing Manager to join a fast-paced and growing retail & e-commerce business based in Cardiff (office based). Reporting to the Head of E-Commerce, you will take full ownership of performance marketing strategy, driving scalable and profitable growth across all digital acquisition channels. This is a key role within the business, combining strategic planning with hands-on execution, data analysis, and team leadership to maximise ROI and customer acquisition.
Key Responsibilities
- Own and deliver the overall performance marketing strategy across SEO, PPC, Paid Social, Affiliates, Display, Retargeting, and App campaigns.
- Build and manage robust forecasts against key KPIs, tracking performance and reporting weekly.
- Manage a multi-million-pound digital marketing budget, ensuring strong ROI and efficiency.
- Lead and optimise campaigns across platforms including Google Ads, Meta, TikTok, Pinterest, and Apple Search Ads.
- Manage and collaborate with multiple digital agencies, ensuring delivery against KPIs and deadlines.
- Develop and execute a structured testing roadmap, including A/B testing and CRO initiatives.
- Work closely with SEO partners to monitor rankings and drive ongoing optimisation strategies.
- Own email and SMS marketing performance, including segmentation, automation, and personalisation.
- Partner with the loyalty team to develop customer journeys (welcome, reactivation, post-purchase).
- Align digital activity with wider marketing, trading, and product plans, identifying opportunities for growth.
- Support brand campaigns across the full marketing funnel.
- Lead and develop junior team members, fostering a high-performance culture.
- Contribute to wider e-commerce strategy and support overall online trading performance.
About You
- Proven experience in a Digital/Performance Marketing role, ideally within retail or e-commerce.
- Strong understanding of digital channels including SEO, PPC, Paid Social, Affiliates, and Display.
- Experience managing significant budgets (7-figure+) and delivering measurable ROI.
- Confident in agency management and stakeholder engagement.
- Strong analytical skills with experience using tools such as Google Analytics.
- Knowledge of attribution models, CRO, and A/B testing.
- Experience with email/CRM platforms (e.g. Klaviyo, Mailchimp).
- Familiarity with CMS platforms (e.g. WordPress) and basic HTML knowledge.
- Highly organised, detail-oriented, and able to manage multiple priorities.
- Strong communication skills and a collaborative approach.
- Desirable: Experience within fashion or retail; Knowledge of Salesforce or similar CRM systems; Experience with app platforms (Apple App Store / Google Play); Understanding of GDPR and website security best practices.
Why Join?
- Be part of a growing and ambitious e-commerce team.
- Opportunity to shape and own digital marketing strategy.
- Work in a collaborative, supportive environment.
- Real scope to drive impact and career progression.
Digital Marketing Manager in Preston employer: Everpool Recruitment
Join a dynamic and ambitious retail and e-commerce business in Cardiff, where you will have the opportunity to shape and own the digital marketing strategy. With a collaborative work culture that fosters growth and innovation, you'll benefit from real career progression opportunities while managing significant budgets and driving impactful campaigns. This is an excellent employer for those looking to make a meaningful contribution in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Preston
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past digital marketing successes. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can drive growth through performance marketing strategies tailored to their specific needs.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it’s a great way to ensure your application gets noticed by the right people.
We think you need these skills to ace Digital Marketing Manager in Preston
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in performance marketing and any relevant achievements in retail or e-commerce. We want to see how you can drive growth and ROI!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our needs. Don’t forget to mention specific channels you’ve worked with, like SEO or PPC.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, be sure to mention any tools you've used, like Google Analytics, and how you've leveraged data to optimise campaigns. This will show us you’re ready to take ownership of our performance marketing strategy.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who are proactive!
How to prepare for a job interview at Everpool Recruitment
✨Know Your Digital Channels
Make sure you brush up on your knowledge of SEO, PPC, Paid Social, and all the other digital channels mentioned in the job description. Be ready to discuss specific strategies you've implemented in the past and how they drove results. This shows you're not just familiar with the terms but have real experience to back it up.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data analysis tools like Google Analytics to track performance and optimise campaigns. Bring examples of how you've managed budgets and delivered ROI. This will demonstrate your ability to make data-driven decisions, which is crucial for this role.
✨Demonstrate Leadership Experience
Since this role involves leading a team, think of examples where you've successfully managed or developed junior team members. Highlight your approach to fostering a high-performance culture and how you’ve collaborated with others to achieve common goals.
✨Align with Company Values
Research the company’s mission and values, especially their focus on growth and collaboration. Be prepared to discuss how your personal values align with theirs and how you can contribute to their ambitious e-commerce team. This will show that you're not just looking for any job, but that you're genuinely interested in being part of their journey.
