At a Glance
- Tasks: Lead and execute performance marketing strategies across various digital channels.
- Company: Fast-paced retail and e-commerce business based in Cardiff.
- Benefits: Competitive salary, career progression, and a collaborative work environment.
- Other info: Join a growing team with opportunities for personal and professional development.
- Why this job: Shape the digital marketing strategy and make a real impact on growth.
- Qualifications: Experience in digital marketing, especially in retail or e-commerce.
The predicted salary is between 40000 - 50000 £ per year.
Fabulous opportunity for a commercially driven Digital Marketing Manager to join a fast-paced and growing retail & e-commerce business based in Cardiff (office based). Reporting to the Head of E-Commerce, you will take full ownership of performance marketing strategy, driving scalable and profitable growth across all digital acquisition channels. This is a key role within the business, combining strategic planning with hands-on execution, data analysis, and team leadership to maximise ROI and customer acquisition.
Key Responsibilities
- Own and deliver the overall performance marketing strategy across SEO, PPC, Paid Social, Affiliates, Display, Retargeting, and App campaigns.
- Build and manage robust forecasts against key KPIs, tracking performance and reporting weekly.
- Manage a multi-million-pound digital marketing budget, ensuring strong ROI and efficiency.
- Lead and optimise campaigns across platforms including Google Ads, Meta, TikTok, Pinterest, and Apple Search Ads.
- Manage and collaborate with multiple digital agencies, ensuring delivery against KPIs and deadlines.
- Develop and execute a structured testing roadmap, including A/B testing and CRO initiatives.
- Work closely with SEO partners to monitor rankings and drive ongoing optimisation strategies.
- Own email and SMS marketing performance, including segmentation, automation, and personalisation.
- Partner with the loyalty team to develop customer journeys (welcome, reactivation, post-purchase).
- Align digital activity with wider marketing, trading, and product plans, identifying opportunities for growth.
- Support brand campaigns across the full marketing funnel.
- Lead and develop junior team members, fostering a high-performance culture.
- Contribute to wider e-commerce strategy and support overall online trading performance.
About You
- Proven experience in a Digital/Performance Marketing role, ideally within retail or e-commerce.
- Strong understanding of digital channels including SEO, PPC, Paid Social, Affiliates, and Display.
- Experience managing significant budgets (7-figure+) and delivering measurable ROI.
- Confident in agency management and stakeholder engagement.
- Strong analytical skills with experience using tools such as Google Analytics.
- Knowledge of attribution models, CRO, and A/B testing.
- Experience with email/CRM platforms (e.g. Klaviyo, Mailchimp).
- Familiarity with CMS platforms (e.g. WordPress) and basic HTML knowledge.
- Highly organised, detail-oriented, and able to manage multiple priorities.
- Strong communication skills and a collaborative approach.
- Desirable: Experience within fashion or retail; Knowledge of Salesforce or similar CRM systems; Experience with app platforms (Apple App Store / Google Play); Understanding of GDPR and website security best practices.
Why Join?
- Be part of a growing and ambitious e-commerce team.
- Opportunity to shape and own digital marketing strategy.
- Work in a collaborative, supportive environment.
- Real scope to drive impact and career progression.
Digital Marketing Manager in Preston employer: Everpool Recruitment
Join a dynamic and ambitious retail and e-commerce business in Cardiff, where you will have the opportunity to shape and own the digital marketing strategy. With a collaborative work culture that fosters growth and innovation, you'll benefit from real career progression opportunities while managing significant budgets and driving impactful campaigns. This is an excellent employer for those looking to make a meaningful contribution in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Preston
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Everpool Recruitment are looking for when hiring for a Digital Marketing Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Everpool Recruitment for the Digital Marketing Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Everpool Recruitment as a Digital Marketing Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Everpool Recruitment’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Marketing Manager.
We think you need these skills to ace Digital Marketing Manager in Preston
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Everpool Recruitment, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Everpool Recruitment's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Everpool Recruitment. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Everpool Recruitment
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Everpool Recruitment uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Everpool Recruitment. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
