At a Glance
- Tasks: Lead product strategy and manage line planning for Aday's apparel collections.
- Company: Aday is a dynamic direct-to-consumer brand focused on innovative apparel.
- Benefits: Enjoy flexible working options, a collaborative culture, and opportunities for growth.
- Other info: Based in London with 2-3 in-office days; ideal for strategic thinkers.
- Why this job: Join a passionate team driving impactful product strategies in a fast-paced environment.
- Qualifications: 5+ years in merchandising or category management, preferably in fashion or e-commerce.
The predicted salary is between 43200 - 72000 £ per year.
Aday is hiring for an experienced Merchandiser with experience in apparel (and ideally direct-to-consumer) to drive an A+ product strategy that will grow our top line and bottom line. You will be responsible for managing our line plans and projections and collaborating closely with Product and Marketing to maximize product success and ensure we have the right product at the right quantities and the right price at the right time.
You will drive product strategy to deliver an A+ product at the right time. You will lead strategic forecasts for new collections, repeats, colors and new categories. You will closely collaborate with Marketing on strategically positioning Aday for growth. You will own line and range planning to deliver a balanced range for our DTC and wholesale. You will own the product budget and decide on style depth, positioning, color, pricing, and delivery flow. You will manage our line projections in close collaboration with our Finance Lead. You will manage and support the various stakeholders to deliver on our calendar working backwards from a delivery flow point of view. You will report to Aday’s co-founder and own key mission-critical business KPIs. You will work in close collaboration with Production and Design. You will facilitate regular communication with Marketing, Brand, Web and the rest of the team to get inputs and collaborate on the product plan as well as communicate and problem solve together in a fast-changing environment.
You will constantly push yourself and the team to do better: better merchandising KPIs, better product, better collaboration, better processes and better ideas! :)
Your areas of responsibility include:
Line planning: deliver a balanced range for our brand (direct-to-consumer and wholesale).
Drive seasonal product strategy meetings to kick off seasonal critical path, creative, and design.
Strategic and budget planning: style count, depth, pricing, colour and delivery flow. Lead sign-off meetings with co-founder / key stakeholders.
Manage line projections on alway-on styles to manage product lifecycles and seasonality and minimise out-of-stocks.
Weekly reporting on product performance including best and worst sellers. Improving the weekly reports and analysis.
Make regular ad-hoc strategic recommendations to the business to potentialize sales based on latest performance and ad-hoc analysis (always-on, repeat buys, colors etc).
Collaborating closely with Head of Marketing and Head of Finance on reviewing forecasts on a weekly basis
Share product strategy with key stakeholders in Marketing, Web and other relevant teams and incorporate feedback into buys (e.g. high confidence in certain styles).
Collaborate with Marketing and Web on an ongoing basis to understand what’s selling and why, “trends” we may be seeing, as well as acquisition ads potential our marketing team is anticipating.
Seasonal teardowns.
In collaboration with Finance, manage key KPI’s including gross margins, weeks cover, markdown % and terminal stock.
Perform pricing analysis and suggest clever pricing strategies and manage markdowns in collaboration with cross-functional teams.
In collaboration with the Wholesale Coordinator, set up our wholesale channel including product selections, sample process, stock delivery, as well as operational set-up, discounting and terms.
Work closely with the Wholesale Coordinator to review sales and stock information so we can maximize revenue for the channel. Provide trading suggestions for wholesale customers.Monitor wholesale trade and control RTVs.
In collaboration with other teams manage offprice, sample sales, outlets strategy.
Evaluate and make recommendations on set up of WSSI and terminal stock reporting.
You will likely have the following skills and experience:
You will have previously worked as a Merchandiser or Category Manager
You will have previously worked at a brand or (bonus) direct-to-consumer brand, likely in fashion, sportswear or related categories
Strrong experience in e-commerce and ideally wholesale
Strategic thinker with strong vision
Initiator: not shy to initiate workstreams and facilitate strategic meetings
Commercial perspective and strong understanding of competitive landscape
Excellent analytical capabilities
Excellent attention to detail
Strong understanding of retail and apparel
Strong Microsoft excel skills
You’re a team player who thrives in a fast-paced and fluid environment
At least 5+ years of successful relevant experience but preference for 7-10+ years
You’ll be based in London with 2-3 in-office days
Merchandiser in London employer: EverlyWell
Aday is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for experienced Merchandisers looking to make a significant impact in the apparel industry. With a focus on employee growth and development, Aday offers unique opportunities to lead product strategy and drive business success while working closely with passionate teams in the vibrant city of London. The company values innovation and encourages its employees to push boundaries, ensuring a rewarding and meaningful career path.
StudySmarter Expert Advice🤫
We think this is how you could land Merchandiser in London
✨Tip Number 1
Familiarise yourself with Aday's product lines and their unique selling points. Understanding their brand ethos and how they position themselves in the market will help you articulate your vision for their merchandising strategy during interviews.
✨Tip Number 2
Network with professionals in the apparel and direct-to-consumer sectors. Attend industry events or join relevant online forums to connect with others who may have insights into Aday's operations or culture, which can give you an edge.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed line planning and product strategy in previous roles. Highlight your analytical skills and how you've used data to drive decisions, as this aligns closely with the responsibilities outlined in the job description.
✨Tip Number 4
Stay updated on current trends in the fashion and e-commerce industries. Being able to speak knowledgeably about market trends and consumer behaviour will demonstrate your strategic thinking and commercial awareness, both of which are crucial for this role.
We think you need these skills to ace Merchandiser in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in merchandising, especially in apparel and direct-to-consumer brands. Use specific examples of your past roles that align with the responsibilities mentioned in the job description.
Craft a Compelling Cover Letter:Write a cover letter that showcases your strategic thinking and analytical skills. Mention how your previous experiences have prepared you to drive product strategy and manage line planning effectively.
Showcase Your Achievements:In your application, include quantifiable achievements related to merchandising KPIs, such as improved sales figures or successful product launches. This will demonstrate your impact in previous roles.
Research Aday:Familiarise yourself with Aday's brand values, product offerings, and market positioning. Incorporate this knowledge into your application to show your genuine interest in the company and how you can contribute to their growth.
How to prepare for a job interview at EverlyWell
✨Showcase Your Experience
Be prepared to discuss your previous roles as a Merchandiser or Category Manager, especially in apparel and direct-to-consumer brands. Highlight specific examples of how you've driven product strategy and managed line planning.
✨Demonstrate Analytical Skills
Since the role requires strong analytical capabilities, come ready to discuss how you've used data to inform your decisions. Be prepared to share examples of how you've improved KPIs through analysis and strategic recommendations.
✨Collaboration is Key
This position involves working closely with various teams, so emphasise your teamwork skills. Share experiences where you successfully collaborated with Marketing, Finance, or Design to achieve common goals.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities in a fast-paced environment. Think of scenarios where you've had to adapt quickly to changes in product demand or market trends, and be ready to explain your thought process.
