Graduate Digital Marketing Assistant / Content Creator

Our client is a privately owned property group with a strong footprint in commercial and residential development. Their portfolio includes a landmark retail outlet centre currently undergoing an incredible expansion, welcoming some of the world’s biggest fashion names and enhanced dining experiences. They’re committed to delivering well-executed marketing campaigns that support their centres and retail partners — and they’re looking for someone to help make it happen.

The Role

We are hiring a Marketing Assistant to join a creative marketing team, supporting the delivery of campaigns for a landmark retail centre expansion and broader initiatives across a varied property portfolio. This is a fantastic opportunity for a recent graduate looking to gain hands-on experience and build a well-rounded marketing skill set. You’ll be immersed in the full marketing mix, contributing to campaigns that bring a major retail precinct to life — from concept through to execution. You’ll work on everything from content creation and digital marketing to in-centre events and activations, giving you valuable exposure to how campaigns are planned, executed, and measured for success.

Your day-to-day will involve working closely with a tight-knit team of experienced marketers, as well as collaborating with designers, external agencies, and operational teams on the ground. You’ll support the rollout of multi-channel campaigns that aim to drive foot traffic, boost brand awareness, and enhance the customer experience. Whether you’re drafting a TikTok post, coordinating event logistics, updating the website, or helping to track campaign performance, your input will have a visible and meaningful impact. You’ll also gain direct experience in event management and activations, helping to plan and deliver seasonal promotions, grand openings, and in-centre experiences that engage the community and elevate the shopping experience.

No two days are the same, and you’ll quickly build confidence by taking on real responsibility, with plenty of support and guidance along the way. This role is perfect for a recent graduate in Marketing, Communications, or a related field who’s looking to kick-start their career in a role that combines creativity, organisation, and execution. You’ll be someone who thrives in a collaborative environment, enjoys variety in your work, and is excited to learn every aspect of marketing — from social media and digital strategy to event delivery and campaign reporting.

You Will:

• Create marketing materials for digital and print
• Support multi-channel campaigns across social, email and in-centre promotions
• Coordinate with internal stakeholders and external suppliers
• Manage content scheduling on TikTok, Meta, and LinkedIn
• Track performance and contribute creative ideas
• Keep website content accurate and up to date
• Assist with in-centre activations and events
• Handle event logistics including suppliers, set-up, and merchandise
• Provide general admin support across the marketing function and wider team

What Excites You:

• Working in a fast-moving, execution-focused environment
• Contributing to visible campaigns that impact foot traffic and engagement
• Collaborating with a team that values clarity, initiative, and adaptability
• Learning marketing through real-time projects — not just theory
• Getting exposure to the retail and property sectors

What Excites Us:

• You’re a recent Marketing, Communications, or related graduate
• You’ve completed an internship or hands-on project during your studies
• You’re comfortable communicating your ideas clearly and concisely
• You’ve used Canva, Google Workspace, and social media tools
• You’re organised, thorough, and can manage competing tasks
• You enjoy being part of a team and jumping in where needed

What’s in It for You:

• On site hybrid working — split your time between our offices in Liverpool and Sydney CBD
• Gain practical, well-rounded experience across all aspects of marketing
• A collaborative, team-focused environment with annual events and more
• Work with experienced professionals and gain valuable exposure in retail and property marketing
• Starting salary of $55k (inclusive of superannuation)

Interview Process:

• Phone screen with a Talent Partner
• Interview with a Hiring Manager
• Task or brief review session
• Reference check / Police Check

At Fulcrum, we celebrate diversity and know that our differences help us thrive. We are committed to diversity, inclusion, and providing equal opportunities at all stages of the recruitment process. Imposter syndrome can get in the way of meeting amazing candidates, so if you feel passionate about this role, please don’t hesitate to apply.