Commercial Sales Manager in Oakham

Evergreens UK Group is one of the UK's leading suppliers of outdoor living artificial grass surfacing solutions, serving the commercial, construction and residential sectors. Our portfolio includes market-leading brands and systems across rooftop landscaping, play surfacing and specialist landscape and event solutions.

A significant focus of this role will be driving the continued growth of EverRoof®, our BROOF(t4) classified rooftop landscaping system, alongside our expanding commercial play division, supporting landscape architects, contractors, developers, roofing specialists and specifiers throughout the UK.

The Opportunity

We are seeking an ambitious, technically minded and commercially driven National Commercial Sales Manager to lead the growth of our commercial division.

This is a strategic yet hands-on role responsible for identifying opportunities, developing specifications, managing key customer relationships and increasing market share across roofing, play and commercial landscaping sectors.

The successful candidate will become a recognised industry expert, confidently delivering technical presentations and accredited CPD sessions to architects, landscape architects, roofing consultants, contractors and developers whilst working closely with our internal project delivery teams to ensure projects are successfully delivered from enquiry through to completion.

The successful candidate will also lead the commercial growth of ONE-DNA™, our pioneering circular artificial grass solution. Working with architects, landscape architects, developers, local authorities and commercial contractors, they will increase specification opportunities, develop installation partners and position ONE-DNA™ as the leading sustainable artificial grass solution across the UK. The role will champion circular construction principles, helping clients specify products supported by independently verified environmental data, mono-material construction and end-of-life take-back solutions.

Key Responsibilities

Business Development

• Deliver sustainable sales growth across commercial divisions.
• Increase specification opportunities for EverRoof®, ONE-DNA™, play and commercial landscaping products.
• Develop new business within:
• Landscape Architects
• Architects
• Roofing Consultants
• Main Contractors
• Roofing Contractors
• Developers
• Local Authorities
• Education Sector
• Commercial Landscapers
• Identify emerging market sectors and new commercial opportunities.
• Build long-term strategic customer partnerships.
• Expand existing key accounts and develop national framework opportunities.
• Develop and implement a divisional commercial growth strategy.
• Position Evergreens UK Group as the UK's leading installation partner for sustainable and circular artificial grass solutions.
• Develop relationships with organisations seeking low-carbon and environmentally responsible landscape solutions.

Technical Sales & Specification

• Promote EverRoof® roofing systems and the environmental benefits of ONE-DNA™ to architects and roofing professionals.
• Deliver engaging technical product presentations.
• Plan and deliver CPD seminars.
• Assist with specification writing and technical support.
• Interpret architectural drawings and specifications.
• Advise customers on suitable system selection and compliance.
• Support project quotations and tender submissions.
• Maintain strong knowledge of relevant standards and industry legislation.

Customer Relationship Management

• Develop trusted relationships with key stakeholders.
• Maintain regular customer visits across the UK.
• Build relationships throughout project supply chains.
• Ensure excellent customer service throughout the project lifecycle.
• Identify repeat business opportunities.

Export Development

• Develop and implement an export growth strategy.
• Identify overseas distributors and commercial partners.
• Build relationships with international customers.
• Maintain an accurate CRM system.
• Manage sales pipeline and opportunity forecasting.
• Produce weekly and monthly sales reports.
• Prepare sales forecasts and business plans.
• Monitor conversion rates and project success.
• Analyse market trends and competitor activity.
• Recommend product and market improvements.

Marketing & Industry Engagement

• Represent the business at:
• Trade exhibitions
• Industry events
• Networking functions
• CPD events
• Work alongside the marketing department to generate leads.
• Assist with case studies and technical content.

Project Delivery

• Work closely with estimating, project management and installation teams.
• Ensure smooth project handovers.
• Attend project meetings where required.
• Assist with resolving technical project issues.
• Maintain high levels of customer satisfaction throughout delivery.

Key Performance Indicators

• New specification opportunities
• Specification conversion rate
• New key account acquisition
• CRM completion and quality
• Forecast accuracy
• Number of CPD presentations delivered
• Exhibition and event ROI

Skills & Experience

• Experience selling technical construction products.
• Experience within one or more of:
• Roofing
• Landscaping
• Construction
• Building Products
• Excellent relationship building ability.
• Experience managing large commercial accounts.
• Experience producing sales forecasts and reports.
• Full UK driving licence.
• Willingness to travel nationally with occasional overnight stays.
• Experience working with architects and landscape architects.
• Knowledge of flat roofing systems.
• Understanding of NBS specifications.
• Experience within specification sales.
• Knowledge of commercial landscaping.
• Knowledge of play and safety surfacing standards.
• Experience working on construction projects from specification through to installation.

Personal Attributes

• Highly motivated self-starter.
• Commercially astute.
• Professional and credible communicator.
• Technically curious with a desire to become an industry expert.
• Strategic thinker with a proactive mindset.
• Excellent organiser with strong attention to detail.
• Resilient and driven to achieve ambitious targets.
• Confident presenting to groups and senior stakeholders.
• Collaborative team player.
• Customer-focused with a solutions-led approach.
• Strong analytical and problem-solving skills.
• Adaptable and comfortable working across multiple projects simultaneously.

What Success Looks Like

Within the first 12 months, the successful candidate will have:

• Established EverRoof® as a recognised specification choice with a growing network of architects, landscape architects and roofing consultants.
• Increased commercial installation sales of ONE-DNA™
• Increased specification opportunities and commercial project conversions.
• Built a robust pipeline of roofing, play and commercial landscaping projects.
• Developed several high-value national key accounts.
• Launched or significantly expanded export opportunities.
• Delivered a programme of technical CPD presentations and industry seminars.
• Embedded accurate CRM, forecasting and reporting processes.
• Worked closely with project teams to deliver exceptional customer experiences and successful project outcomes.
• Produced a clear commercial growth strategy that supports the continued expansion of Evergreens UK Group across the UK and international markets.