At a Glance
- Tasks: Transform market data into actionable insights to drive growth in garden care.
- Company: Join Evergreen Garden Care, a leader in creating greener spaces worldwide.
- Benefits: Enjoy hybrid working, competitive salary, and the chance to make an impact.
- Other info: Opportunity to work with top retailers and grow your career in a vibrant industry.
- Why this job: Shape marketing strategies and collaborate with passionate teams in a dynamic environment.
- Qualifications: Experience in Category Management and strong analytical skills required.
The predicted salary is between 40000 - 50000 € per year.
Evergreen Garden Care is the leading garden care company outside North America, dedicated to helping people create greener, better spaces for happier, healthier lives. With market-leading brands and a passionate team, we deliver high-quality products to gardeners across the UK, Europe, Australia, and New Zealand.
We’re now looking for a Category & Customer Insights Manager to join our UK Commercial team on a 6‑month fixed term contract, based in Frimley (hybrid working).
The role
This role will provide additional resource to accelerate key strategic initiatives, as well as cover a period of parental leave within the Category team. Reporting to the Portfolio & Category Lead, you’ll play a critical role in shaping customer marketing recommendations that drive category, customer and commercial growth across our garden care portfolio (including compost, lawn, plant food, pest control and outdoor cleaning).
You’ll use category analysis, shopper insight and market data to build compelling, insight‑led recommendations for Joint Business Plans, customer activation, ranging and promotional strategies.
What you’ll be doing
- Turning market, shopper and sales data into actionable insights and customer‑ready stories
- Supporting Sales and Marketing with customer presentations, JBPs and end‑of‑season reviews
- Developing range, space and activation recommendations across multiple retail channels
- Tracking and analysing range performance, pricing and promotions across channels
- Partnering with key retailers across Grocery, Value, DIY, Garden Centres and Amazon
- Working closely with internal teams and third‑party insight agencies (e.g. NielsenIQ, Kantar)
What we’re looking for
- Proven experience in Category Management within the consumer goods sector
- Strong ability to use shopper, consumer and market data to build persuasive customer recommendations
- Experience working across multiple sales channels (in‑store and online)
- Confident communicator with strong Excel and PowerPoint skills
- Collaborative, analytical and comfortable working in a fast‑paced, seasonal environment
- Experience influencing cross‑functional Sales and Marketing teams
- An interest in gardening or the gardening industry is a plus, but not essential.
Working pattern
This is a full‑time hybrid role, with approximately 3 days per week based in Frimley and/or customer offices.
If you’re a commercially minded category professional who enjoys using insight to shape strategy and unlock growth, we’d love to hear from you. Apply now and help Evergreen Garden Care continue to grow and flourish.
Category & Customer Insights Manager in Frimley employer: Evergreen Garden Care
Evergreen Garden Care is an exceptional employer that fosters a collaborative and innovative work culture, where employees are encouraged to contribute to meaningful projects that enhance the gardening experience for customers. With a strong focus on professional development and a hybrid working model based in Frimley, employees enjoy a healthy work-life balance while being part of a passionate team dedicated to sustainability and growth in the garden care industry.
StudySmarter Expert Advice🤫
We think this is how you could land Category & Customer Insights Manager in Frimley
✨Tip Number 1
Network like a pro! Reach out to people in the gardening and consumer goods sectors on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews by practising your storytelling skills. Use the STAR method (Situation, Task, Action, Result) to frame your experiences. Make sure you can clearly articulate how your insights have driven growth in previous roles – that’s what they want to hear!
✨Tip Number 3
Show off your analytical skills! Bring along examples of how you've turned data into actionable insights in past roles. Whether it’s through presentations or reports, demonstrating your ability to influence decisions with data will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining Evergreen Garden Care and contributing to their mission of creating greener spaces.
We think you need these skills to ace Category & Customer Insights Manager in Frimley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Category & Customer Insights Manager role. Highlight your experience in category management and how you've used data to drive recommendations. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the gardening industry and how your insights can help shape our strategy. Keep it engaging and relevant to the role – we love a good story!
Showcase Your Data Skills:Since this role involves a lot of data analysis, make sure to showcase your Excel and PowerPoint skills. Give examples of how you've turned data into actionable insights in your previous roles. We’re keen to see your analytical side!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Evergreen Garden Care and our values.
How to prepare for a job interview at Evergreen Garden Care
✨Know Your Data
Make sure you brush up on your category analysis skills. Be prepared to discuss how you've turned market and shopper data into actionable insights in your previous roles. Think of specific examples where your recommendations led to growth or improved performance.
✨Showcase Your Communication Skills
As a Category & Customer Insights Manager, you'll need to present your findings clearly. Practice explaining complex data in simple terms. Bring along a sample presentation if you can, to demonstrate your PowerPoint skills and how you’ve effectively communicated with sales and marketing teams.
✨Understand the Market Landscape
Familiarise yourself with Evergreen Garden Care's product portfolio and their competitors. Be ready to discuss trends in the gardening industry and how they might impact customer behaviour. This shows your genuine interest and helps you align your insights with their strategic goals.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like developing a Joint Business Plan or responding to a sudden change in market conditions. Think through your past experiences and be ready to share how you approached similar challenges, highlighting your analytical and collaborative skills.
