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For Companies At a Glance
- Tasks: Lead marketing strategy for high-impact executive conferences and manage end-to-end campaigns.
- Company: Join Everest Group, a leading research firm with a focus on innovation and collaboration.
- Benefits: Flexible remote work, travel opportunities, and a culture of inclusion.
- Why this job: Make a real impact in the events industry while working with top executives.
- Qualifications: Experience in B2B event marketing and strong project management skills required.
- Other info: Dynamic role with excellent career growth potential in a supportive environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Everest Group is expanding its portfolio of highâimpact executiveâlevel conferences and wants an Event Marketing Manager to lead the marketing strategy and execution for its growing events business. This role sits in the Events organization and will be the singleâthreaded owner of marketing for flagship inâperson conferences such as the Engage and Elevate series, working closely with the central Marketing team to execute across channels.
Key Responsibilities
- Event Marketing Strategy and Campaign Ownership
- Own endâtoâend marketing strategy for Everest Group's inâperson conference portfolio, from initial launch through postâevent followâup.
- Build and manage the annual and perâevent marketing calendar, aligning timelines across multiple events, locations, and internal teams.
- Define target audience segments and buyer personas for each event and tailor messaging to senior executive audiences.
- Develop integrated campaign plans spanning email, web, social, paid amplification (where applicable), and salesâenabled outreach.
- Messaging, Content, and Asset Development
- Lead development of core event marketing assets, including event websites and registration pages, "why attend" narratives, agenda positioning, speaker promotions, and email journeys.
- Ensure each event has a clear, differentiated value proposition aligned to its audience, themes, and commercial objectives.
- Oversee creation of eventâspecific collateral such as overview decks, sales enablement materials, onâsite guides, and postâevent recap content.
- Act as a brand steward for Events, ensuring consistency with Everest Group brand standards while allowing each conference to have its own distinct identity.
- CrossâFunctional Collaboration
- Partner closely with Everest Group's broader Marketing organization, including content, brand, design, digital, and marketing operations teams, to execute campaigns efficiently and on schedule.
- Work with Sales and clientâfacing teams to enable targeted outreach, invite programs, and accountâbased efforts that drive highâquality executive attendance.
- Collaborate with Event Operations and Program Management on timelines, attendee communications, onâsite branding, signage, and postâevent surveys.
- Align marketing plans with event P&L goals, agenda themes, and sponsorship priorities.
- Measurement and Optimization
- Track and report on key event marketing metrics, including registrations, attendee mix, engagement, and commercial influence.
- Analyze performance data and attendee feedback to inform improvements for future events.
- Continuously refine messaging, channels, and tactics to improve efficiency and impact as the events portfolio scales.
Required Aptitude/Skills
- Experience in B2B event or conference marketing, ideally supporting inâperson, executiveâlevel events.
- Demonstrated success planning and executing integrated marketing campaigns that drive registrations and attendance quality.
- Strong project management skills, with the ability to manage multiple events and timelines simultaneously.
- Experience partnering with sales teams on invite strategies, accountâbased outreach, and/or targeted executive engagement.
- Comfort working in a matrixed organization, balancing priorities across Events, Marketing, Sales, and Operations.
- Excellent written and verbal communication skills, with a strong sense of messaging and positioning.
- Experience using marketing automation, CRM, and analytics tools to manage campaigns and report results.
Remote Work and Travel
The candidate must be comfortable with a combination of remote work and travel, with the flexibility to work from home when not traveling and travel as needed to client sites, conferences, training sessions or company events, both domestically and internationally. Maintaining productivity and communication while on the road, including during international trips, is essential.
Equal Opportunity
Everest Group is an equal opportunity employer. We have a culture of inclusion, and we provide equal opportunities for all applicants and employees, including those with disabilities. We are committed to providing an environment that is free of all discrimination and harassment and to treating all individuals with respect.
Event Marketing Manager in London employer: Everest Group
Contact Detail:
Everest Group Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Event Marketing Manager in London
â¨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the event marketing space. You never know who might have a lead on your dream job!
â¨Tip Number 2
Show off your skills! Create a portfolio showcasing your past event marketing campaigns. This will give potential employers a taste of what you can bring to the table.
â¨Tip Number 3
Donât be shy about reaching out! If you see a job you love on our website, drop a message to the hiring manager or team. A little initiative can go a long way in making a memorable impression.
â¨Tip Number 4
Prepare for interviews by researching the companyâs past events and their marketing strategies. Tailor your responses to show how your experience aligns with their goals and how you can elevate their events!
We think you need these skills to ace Event Marketing Manager in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in B2B event marketing. We want to see how your skills align with our needs, so donât be shy about showcasing your successes!
Showcase Your Campaign Experience: When detailing your past roles, focus on integrated marketing campaigns you've executed. We love seeing numbers, so include metrics that demonstrate how your efforts drove registrations and engagement.
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that are easy to read. Avoid jargon unless itâs relevant to the role, and make sure your passion for event marketing shines through!
Apply Through Our Website: We encourage you to submit your application directly through our website. Itâs the best way for us to receive your details and ensures youâre considered for the Event Marketing Manager position. Good luck!
How to prepare for a job interview at Everest Group
â¨Know Your Events Inside Out
Before the interview, dive deep into Everest Group's event portfolio. Familiarise yourself with flagship conferences like Engage and Elevate. Be ready to discuss how you would enhance their marketing strategies and what unique value you can bring to these events.
â¨Showcase Your Campaign Success
Prepare to share specific examples of integrated marketing campaigns you've executed in the past. Highlight your experience in driving registrations and attendance quality, especially for B2B events. Use metrics to back up your success stories!
â¨Demonstrate Cross-Functional Collaboration Skills
Since this role involves working closely with various teams, be ready to discuss how you've successfully collaborated with sales, marketing, and operations in previous roles. Share examples that showcase your ability to balance priorities and drive results across departments.
â¨Be Ready to Discuss Data-Driven Decisions
Familiarise yourself with key performance metrics relevant to event marketing. Be prepared to talk about how you've used data analytics tools to track campaign performance and make informed decisions for future events. This will show your analytical mindset and commitment to continuous improvement.
