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For Companies At a Glance
- Tasks: Lead marketing strategy for high-impact executive conferences and manage end-to-end campaigns.
- Company: Join Everest Group, a leading research firm focused on transformative experiences.
- Benefits: Flexible remote work, travel opportunities, and a culture of inclusion.
- Why this job: Make a real impact in the events industry while collaborating with top professionals.
- Qualifications: Experience in B2B event marketing and strong project management skills required.
- Other info: Dynamic role with excellent growth potential in a supportive environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Overview
Everest Group is expanding its portfolio of high‑impact executive‑level conferences and wants an Event Marketing Manager to lead the marketing strategy and execution for its growing events business. This role sits in the Events organization and will be the single‑threaded owner of marketing for flagship in‑person conferences such as the Engage and Elevate series, working closely with the central Marketing team to execute across channels.
Key Responsibilities
- Event Marketing Strategy and Campaign Ownership
- Own end‑to‑end marketing strategy for Everest Group’s in‑person conference portfolio, from initial launch through post‑event follow‑up.
- Build and manage the annual and per‑event marketing calendar, aligning timelines across multiple events, locations, and internal teams.
- Define target audience segments and buyer personas for each event and tailor messaging to senior executive audiences.
- Develop integrated campaign plans spanning email, web, social, paid amplification (where applicable), and sales‑enabled outreach.
- Messaging, Content, and Asset Development
- Lead development of core event marketing assets, including event websites and registration pages, “why attend” narratives, agenda positioning, speaker promotions, and email journeys.
- Ensure each event has a clear, differentiated value proposition aligned to its audience, themes, and commercial objectives.
- Oversee creation of event‑specific collateral such as overview decks, sales enablement materials, on‑site guides, and post‑event recap content.
- Act as a brand steward for Events, ensuring consistency with Everest Group brand standards while allowing each conference to have its own distinct identity.
- Cross‑Functional Collaboration
- Partner closely with Everest Group’s broader Marketing organization, including content, brand, design, digital, and marketing operations teams, to execute campaigns efficiently and on schedule.
- Work with Sales and client‑facing teams to enable targeted outreach, invite programs, and account‑based efforts that drive high‑quality executive attendance.
- Collaborate with Event Operations and Program Management on timelines, attendee communications, on‑site branding, signage, and post‑event surveys.
- Align marketing plans with event P&L goals, agenda themes, and sponsorship priorities.
- Measurement and Optimization
- Track and report on key event marketing metrics, including registrations, attendee mix, engagement, and commercial influence.
- Analyze performance data and attendee feedback to inform improvements for future events.
- Continuously refine messaging, channels, and tactics to improve efficiency and impact as the events portfolio scales.
Required Aptitude/Skills
- Experience in B2B event or conference marketing, ideally supporting in‑person, executive‑level events.
- Demonstrated success planning and executing integrated marketing campaigns that drive registrations and attendance quality.
- Strong project management skills, with the ability to manage multiple events and timelines simultaneously.
- Experience partnering with sales teams on invite strategies, account‑based outreach, and/or targeted executive engagement.
- Comfort working in a matrixed organization, balancing priorities across Events, Marketing, Sales, and Operations.
- Excellent written and verbal communication skills, with a strong sense of messaging and positioning.
- Experience using marketing automation, CRM, and analytics tools to manage campaigns and report results.
Remote Work and Travel
The candidate must be comfortable with a combination of remote work and travel, with the flexibility to work from home when not traveling and travel as needed to client sites, conferences, training sessions or company events, both domestically and internationally. Maintaining productivity and communication while on the road, including during international trips, is essential.
Privacy and Data Protection
Everest Group complies with the GDPR, CCPA/CPRA and other data protection regulations. For more information on how Everest Group processes your personal information, please read our Privacy Notice: www.everestgrp.com/privacy-notice-for-applicants-employees-and-contractors/. By submitting your application, you indicate that you have read and understand our privacy terms and consent to the processing of your personal information by us. To exercise your data subject rights under GDPR, CCPA/CPRA you can fill in our form available at Data Rights – Everest Group (everestgrp.com). You can email your data protection request to privacy@everestgrp.com.
Equal Opportunity
Everest Group is an equal opportunity employer. We have a culture of inclusion, and we provide equal opportunities for all applicants and employees, including those with disabilities. We are committed to providing an environment that is free of all discrimination and harassment and to treating all individuals with respect.
Job Details
- Seniority level: Associate
- Employment type: Full‑time
- Job function: Marketing and Sales
- Industries: Information Services, Business Consulting and Services, and Research Services
Event Marketing Manager employer: Everest Group
Contact Detail:
Everest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the event marketing space. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past event marketing campaigns. Use visuals and metrics to demonstrate how you drove registrations and engagement.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, customise your message to highlight how your experience aligns with their specific needs, especially for high-impact events.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Event Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in B2B event marketing. Use keywords from the job description to show that you understand what we're looking for.
Showcase Your Campaign Success: When detailing your past experiences, focus on specific campaigns you've managed. Share metrics and outcomes to demonstrate how your efforts drove registrations and engagement—numbers speak volumes!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and ensure your messaging is easy to follow. This will reflect your communication skills, which are key for this role.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the Event Marketing Manager position!
How to prepare for a job interview at Everest Group
✨Know Your Events Inside Out
Before the interview, dive deep into Everest Group's event portfolio. Familiarise yourself with flagship conferences like Engage and Elevate. Be ready to discuss how you would enhance their marketing strategies and what unique value you can bring to these events.
✨Showcase Your Campaign Successes
Prepare specific examples of past integrated marketing campaigns you've executed, especially in B2B settings. Highlight metrics that demonstrate your success in driving registrations and attendance quality, as this will resonate well with the interviewers.
✨Emphasise Collaboration Skills
Since this role requires cross-functional collaboration, be ready to share experiences where you've successfully partnered with sales, content, or design teams. Discuss how you navigated challenges and ensured everyone was aligned towards common goals.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to event marketing. Be prepared to discuss how you've used data analytics tools to track campaign performance and make informed decisions for future events. This shows you're not just creative but also strategic.
