At a Glance
- Tasks: Lead location-based marketing for rapid EV charge points across the UK.
- Company: Join one of the UK's fastest-growing independent EV charging networks.
- Benefits: Competitive salary, company bonus, and hybrid working model.
- Other info: Direct access to senior leadership and opportunities for growth in a dynamic environment.
- Why this job: Make a real impact in the clean energy sector and drive awareness for EV charging.
- Qualifications: 2+ years in marketing with hands-on experience in Google Ads and local SEO.
The predicted salary is between 40000 - 50000 € per year.
Industry: EV Charging / Clean Energy / Transport Infrastructure
Salary: Competitive Base + company bonus
Location: London HQ - Hybrid (3 days in office ideally)
What this role is about:
Owning location-based marketing across a nationwide network of rapid EV charge points - driving awareness and usage at each site through paid digital, local SEO, OOH and community activity. Sole marketing hire, reporting direct to senior leadership.
Must-have experience:
- Google Ads
- Meta Ads
- Google Business / local SEO
- Multi-channel campaign management
Background in location-based, EV Charging, retail, transport or infrastructure marketing preferred.
About the Company:
My client are one of the UK's fastest-growing independent rapid EV charging networks, sites are located in retail parks and shopping centres across the country, putting fast, reliable charging exactly where drivers need it. They work with a lean team and move fast. This role sits at the heart of how they get discovered and chosen by drivers.
The Role:
This is a standalone marketing position, you'll be the first dedicated hire in the team, reporting directly to senior leadership. There's no internal marketing function to hand things off to, so you'll own the full mix: from campaign planning to execution to measurement. The focus is location-based marketing. With more drivers searching for "EV charging near me" every day, winning at the local level on Google, on Meta, in the physical environment around our sites, is where you'll have the most impact. You'll be supported by existing external brand and website infrastructure, so you're not starting from scratch. But you'll have real ownership and the opportunity to build something from the ground up.
What You'll Do:
- Own the marketing plan for new site launches, from campaign planning through to execution and measurement
- Run performance campaigns at existing sites to drive awareness and usage, Google Ads, Meta, local OOH
- Manage Google Business profiles across the network, ensuring accuracy, reviews and local SEO
- Plan and manage budgets and timelines per location, tailoring approach to each site's audience and context
- Determine the right mix of tactics per location, paid digital, leaflet drops, OOH, local partnerships, community presence
- Manage local PR activity and media relationships where relevant
- Plan and coordinate content capture at sites, photography, video, customer moments
- Monitor campaign performance and use data to improve future activity
- Work closely with operations, projects and senior leadership to align on timelines and messaging
Skills & Qualifications:
- 2+ years in a marketing, campaign or brand role - ideally location-based, transport, retail or similar
- Hands-on experience with Google Ads, Meta Ads, and Google Business / local SEO
- Proven track record planning and delivering multi-channel campaigns
- Comfortable working without a team around you, you plan, execute and report yourself
- Strong project management and organisational skills
- Excellent written communication, you can adapt tone across channels
- Experience in EV, automotive, transport infrastructure or adjacent sectors (e.g. car parks, fuel retail, FMCG at retail locations)
- Familiarity with Out of Home (OOH) planning and buying
- Confidence with video and photography coordination, you don't need to shoot it yourself, but you know how to brief it
- Experience managing external suppliers and agencies
What We Offer:
- Company bonus scheme
- Hybrid working - Ideally 3 days in our London office
- Direct access to senior leadership and real influence from day one
- A fast-moving business with genuine growth trajectory
Location Marketing Manager - EV Charging - London HQ - Hybrid (3 days in office ideally) - Comp[...] employer: EVEREC
As one of the UK's fastest-growing independent rapid EV charging networks, we offer a dynamic work environment where innovation thrives. Our London HQ fosters a collaborative culture with direct access to senior leadership, allowing you to make a significant impact from day one. With hybrid working options and a competitive bonus scheme, we prioritise employee growth and well-being, making us an excellent employer for those passionate about clean energy and transport infrastructure.
StudySmarter Expert Advice🤫
We think this is how you could land Location Marketing Manager - EV Charging - London HQ - Hybrid (3 days in office ideally) - Comp[...]
✨Tip Number 1
Network like a pro! Get out there and connect with people in the EV charging and clean energy sectors. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your experience with Google Ads, Meta Ads, and local SEO. Use real examples of campaigns you've managed to demonstrate your expertise. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Think about how you can contribute to their goals, especially in location-based marketing. Bring fresh ideas to the table that align with their vision for EV charging!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role.
We think you need these skills to ace Location Marketing Manager - EV Charging - London HQ - Hybrid (3 days in office ideally) - Comp[...]
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your hands-on experience with Google Ads, Meta Ads, and local SEO. We want to see how you've successfully managed multi-channel campaigns in the past, especially in location-based marketing.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to connect their background to what we’re looking for.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate excellent written communication, so make sure your tone is professional yet approachable. Show us you can adapt your style across different channels!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity right away!
How to prepare for a job interview at EVEREC
✨Know Your Stuff
Make sure you brush up on your knowledge of location-based marketing, especially in the EV charging sector. Familiarise yourself with the latest trends in Google Ads, Meta Ads, and local SEO. Being able to discuss specific campaigns or strategies you've implemented in the past will show that you're not just a theory person but someone who can get things done.
✨Showcase Your Independence
Since this role is standalone, it's crucial to demonstrate your ability to work independently. Prepare examples of how you've successfully managed projects from start to finish without a team. Highlight your project management skills and how you’ve navigated challenges on your own.
✨Tailor Your Approach
Understand that each site has its unique audience and context. Be ready to discuss how you would tailor marketing strategies for different locations. Bring ideas on how to engage local communities and drive awareness effectively at each site, showing that you can think strategically about location-based marketing.
✨Data-Driven Mindset
This role involves measuring campaign performance and using data to improve future activities. Be prepared to talk about how you've used data analytics in previous roles to inform your marketing decisions. Discuss specific metrics you’ve tracked and how they influenced your strategy, demonstrating your analytical skills.
