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- Tasks: Lead location-based marketing for rapid EV charge points across the UK.
- Company: Fast-growing independent EV charging network with a dynamic team.
- Benefits: Competitive salary, bonus scheme, and hybrid working model.
- Other info: Direct access to senior leadership and opportunities for growth.
- Why this job: Make a real impact in the clean energy sector and shape marketing strategies.
- Qualifications: 2+ years in marketing with hands-on experience in Google Ads and local SEO.
The predicted salary is between 40000 - 50000 £ per year.
At a Glance
- Industry: EV Charging / Clean Energy / Transport Infrastructure
- Salary: Competitive Base + company bonus
- Location: London HQ - Hybrid (3 days in office ideally)
What this role is about:
Owning location-based marketing across a nationwide network of rapid EV charge points - driving awareness and usage at each site through paid digital, local SEO, OOH and community activity. Sole marketing hire, reporting direct to senior leadership.
Must-have experience:
- Google Ads, Meta Ads, Google Business / local SEO, multi-channel campaign management.
- Background in location-based, EV Charging, retail, transport or infrastructure marketing preferred.
About the Company
My client are one of the UK's fastest-growing independent rapid EV charging networks, sites are located in retail parks and shopping centres across the country, putting fast, reliable charging exactly where drivers need it. They work with a lean team and move fast. This role sits at the heart of how they get discovered and chosen by drivers.
The Role
This is a standalone marketing position, you'll be the first dedicated hire in the team, reporting directly to senior leadership. There's no internal marketing function to hand things off to, so you'll own the full mix: from campaign planning to execution to measurement.
The focus is location-based marketing. With more drivers searching for 'EV charging near me' every day, winning at the local level on Google, on Meta, in the physical environment around our sites, is where you'll have the most impact.
You'll be supported by existing external brand and website infrastructure, so you're not starting from scratch. But you'll have real ownership and the opportunity to build something from the ground up.
What You'll Do
- Own the marketing plan for new site launches, from campaign planning through to execution and measurement.
- Run performance campaigns at existing sites to drive awareness and usage, Google Ads, Meta, local OOH.
- Manage Google Business profiles across the network, ensuring accuracy, reviews and local SEO.
- Plan and manage budgets and timelines per location, tailoring approach to each site's audience and context.
- Determine the right mix of tactics per location, paid digital, leaflet drops, OOH, local partnerships, community presence.
- Manage local PR activity and media relationships where relevant.
- Plan and coordinate content capture at sites, photography, video, customer moments.
- Monitor campaign performance and use data to improve future activity.
- Work closely with operations, projects and senior leadership to align on timelines and messaging.
Skills & Qualifications
Essential
- 2+ years in a marketing, campaign or brand role - ideally location-based, transport, retail or similar.
- Hands-on experience with Google Ads, Meta Ads, and Google Business / local SEO.
- Proven track record planning and delivering multi-channel campaigns.
- Comfortable working without a team around you, you plan, execute and report yourself.
- Strong project management and organisational skills.
- Excellent written communication, you can adapt tone across channels.
Desirable
- Experience in EV, automotive, transport infrastructure or adjacent sectors (e.g. car parks, fuel retail, FMCG at retail locations).
- Familiarity with Out of Home (OOH) planning and buying.
- Confidence with video and photography coordination, you don't need to shoot it yourself, but you know how to brief it.
- Experience managing external suppliers and agencies.
What We Offer
- Competitive Salary
- Company bonus scheme
- Hybrid working - Ideally 3 days in our London office
- Direct access to senior leadership and real influence from day one
- A fast-moving business with genuine growth trajectory
If this role is of interest, please apply directly and share any questions to abbey.graham@everec.co.uk
Location Marketing Manager - EV Charging - London HQ - Hybrid (3 days in office ideally) - Competitive Salary & Bonus in City of London employer: EVEREC
Contact Detail:
EVEREC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Location Marketing Manager - EV Charging - London HQ - Hybrid (3 days in office ideally) - Competitive Salary & Bonus in City of London
✨Tip Number 1
Get to know the company inside out! Research their EV charging network, understand their marketing strategies, and be ready to discuss how you can enhance their location-based marketing. This shows genuine interest and helps us stand out.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. This can give us insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to Google Ads, Meta Ads, and local SEO. We want to demonstrate our hands-on experience and how we can drive awareness and usage at their charge points.
✨Tip Number 4
Don’t forget to follow up after the interview! A quick thank-you email reiterating our enthusiasm for the role can leave a lasting impression. Plus, it shows we’re proactive and keen!
We think you need these skills to ace Location Marketing Manager - EV Charging - London HQ - Hybrid (3 days in office ideally) - Competitive Salary & Bonus in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience with Google Ads, Meta Ads, and local SEO, as these are key for us. Show how your past roles have prepared you for owning location-based marketing.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about EV charging and how you can drive awareness and usage at our sites. Keep it engaging and relevant to the job description.
Showcase Your Campaign Successes: When detailing your experience, focus on specific campaigns you've managed. Share metrics and outcomes to demonstrate your impact. We love numbers that tell a story about your success!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t forget to include any questions you might have!
How to prepare for a job interview at EVEREC
✨Know Your Stuff
Make sure you brush up on your knowledge of location-based marketing, especially in the EV charging sector. Familiarise yourself with the latest trends in Google Ads, Meta Ads, and local SEO. Being able to discuss specific campaigns or strategies you've implemented will show you're not just a theory person but someone who can get things done.
✨Showcase Your Independence
Since this role is standalone, it's crucial to demonstrate your ability to work independently. Prepare examples of past projects where you took the lead from planning to execution. Highlight how you managed budgets, timelines, and any challenges you faced along the way.
✨Be Data-Driven
This position requires monitoring campaign performance and using data to improve future activities. Be ready to discuss how you've used analytics in previous roles to drive decisions. Bring examples of metrics you've tracked and how they influenced your marketing strategies.
✨Connect with the Company’s Vision
Understand the company's mission in the EV charging space and be prepared to discuss how your skills align with their goals. Show enthusiasm for clean energy and transport infrastructure, and think about how you can contribute to their growth. This will help you stand out as a candidate who genuinely cares about the role.