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- Tasks: Drive aftermarket sales growth and manage dealer networks across the UK & Ireland.
- Company: Global engineering and manufacturing leader in commercial vehicles and industrial sectors.
- Benefits: Competitive salary, performance-related bonus, and opportunities for professional development.
- Why this job: Take ownership of your region and shape the future of aftermarket strategy.
- Qualifications: Experience in aftermarket sales and strong negotiation skills required.
- Other info: Field-based role with regular travel and exposure to innovative technologies.
The predicted salary is between 50000 - 65000 £ per year.
A global engineering and manufacturing business operating across commercial vehicles, off-highway and industrial sectors is looking for a Sales Manager to take full ownership of a regional aftermarket business, driving parts and service growth through dealer networks and independent channels. This is a highly commercial, field-based role with real autonomy — ideal for someone already working in aftermarket sales who wants more ownership and impact.
What you’ll be doing:
- Owning aftermarket performance across the UK & Ireland (revenue, margin, growth)
- Driving sell-in / sell-out performance across dealer networks
- Developing the Independent Aftermarket (IAM) channel and identifying new business opportunities
- Managing commercial agreements and leading customer negotiations
- Analysing KPIs including stock levels, margins, and product performance
- Running regular performance reviews and business calls with dealers
- Supporting and coaching dealer parts and sales teams to improve results
- Building and executing regional sales and marketing plans
- Providing accurate forecasts and identifying risks and opportunities
What they’re looking for:
- Experience in aftermarket / parts sales (automotive, trucks, off-highway or similar)
- Strong exposure to dealer networks, distributors or IAM channels
- Proven track record managing targets, margins and KPIs
- Commercial mindset with strong negotiation skills
- Ability to analyse performance data and drive actions
- Technical understanding of engines, powertrain or similar products is beneficial
- Comfortable in a field-based role with regular travel
Why consider this role:
- High level of ownership and autonomy across your region
- Opportunity to shape aftermarket growth and strategy
- Join a well-established international business with strong market presence
- Competitive package with performance-related bonus
- Exposure to evolving technologies within mobility and industrial sectors
Aftermarket Sales Manager in Coventry employer: EVera Recruitment
Contact Detail:
EVera Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Aftermarket Sales Manager in Coventry
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend relevant events. The more people you know in aftermarket sales, the better your chances of landing that dream role.
✨Tip Number 2
Showcase your achievements! When you get the chance to chat with potential employers, highlight your past successes in driving sales and managing dealer networks. Numbers speak louder than words!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in aftermarket sales roles. You never know what opportunities might arise!
✨Tip Number 4
Prepare for interviews by researching the company’s aftermarket strategies. Understand their market position and be ready to discuss how you can contribute to their growth. Confidence and knowledge go a long way!
We think you need these skills to ace Aftermarket Sales Manager in Coventry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Aftermarket Sales Manager role. Highlight your experience in aftermarket sales and any relevant achievements that showcase your ability to drive growth and manage dealer networks.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific experiences that align with the job description, like managing commercial agreements or analysing KPIs.
Showcase Your Commercial Mindset: In your application, emphasise your commercial mindset and negotiation skills. Share examples of how you've successfully driven sales performance or improved margins in previous roles to demonstrate your impact.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at EVera Recruitment
✨Know Your Numbers
Make sure you’re familiar with key performance indicators (KPIs) relevant to aftermarket sales. Brush up on your understanding of revenue, margins, and growth metrics, as these will likely come up in conversation. Being able to discuss how you've driven performance in these areas will show your potential employer that you’re ready to take ownership.
✨Showcase Your Negotiation Skills
Prepare examples of successful negotiations you've led in the past. Whether it’s securing better terms with dealers or closing a deal with an independent channel, having concrete examples will demonstrate your commercial mindset. Practice articulating your approach and the outcomes to highlight your effectiveness.
✨Understand the Market Landscape
Research the current trends in the aftermarket sales sector, especially within the automotive and off-highway industries. Be ready to discuss how you can leverage these trends to identify new business opportunities. This shows that you’re not just reactive but proactive in driving growth.
✨Be Ready to Coach
Since the role involves supporting and coaching dealer parts and sales teams, think about your past experiences in mentoring or training others. Prepare to share how you’ve helped teams improve their results and what strategies you used. This will illustrate your leadership capabilities and commitment to team success.