Event Sales Executive

Company: EventAble – Newable Advice’s Event Management Agency

Location: London (hybrid)

Contract: Full-time

Salary: Starting at £25,000 increasing to £35,000 after 3 months based on performance + commission on sales + uncapped performance-related bonus

The Opportunity

EventAble is seeking a proactive and commercially astute Event Sales Executive who thrives on building relationships, converting opportunities and driving growth. This is about building pipelines, opening doors and converting ambition into revenue. Working closely with our marketing team, you will focus on generating relevant leads, prospecting, managing enquiries and proposals, driving conversions and revenue generation. This role is an exciting opportunity for a driven sales professional to join a dynamic and friendly team and to contribute to the success of a new, ambitious event commercial agency.

As one of the first hires in a growing agency, you’ll have a real opportunity to shape how we sell, influence how we grow and see your impact clearly reflected in results, reward and progression.

About EventAble

EventAble is the event management agency of Newable Advice, part of the Newable Group. We design and deliver events that inspire, empower, motivate and educate, creating meaningful experiences with measurable impact. With over 2,100+ events delivered, 42,000+ attendees and 50+ public and private sector accounts supported, we are trusted by corporates, public bodies and trade organisations alike in the UK and internationally. Our full turnkey offering includes concept development, end-to-end event production, supplier sourcing, content planning alongside additional offerings such as events marketing and lead generation. EventAble represents the next chapter in this journey, transforming this wealth of expertise into a bold, commercially driven agency with ambition, creativity and purpose. This role is critical to realising its potential as it will be responsible for building and exploiting an effective commercial pipeline, selling our products and generating revenue.

Your Role

• Pipeline Management
• Design and implement a structured, scalable sales approach for EventAble
• Build, manage and maintain a robust commercial pipeline
• Consistently and proactively identify, manage and convert high‑quality opportunities aligned with revenue targets
• New Business & Revenue Generation
• Generate quality leads through proactive outreach, cold calling, networking, digital channels and referrals
• Own enquiries end to end: discovery, proposal development, follow up and close
• Deliver confident, compelling sales conversations and pitches
• Maintain accurate CRM records and reports to ensure full visibility of pipeline and sales performance
• Client & Partner Relationships
• Build trusted, long term client relationships that drive repeat business
• Identify upsell and cross sell opportunities across the wider Newable ecosystem
• Develop supplier partnerships (such as, but not limited to, venues, AV, production, caterers) to unlock commercial and commission value
• Build effective partnerships with stakeholders to support Joint Ventures and collaborative bids
• Internal Collaboration
• Work closely with the event production team to ensure seamless handover, excellent delivery and strong post event conversion opportunities
• Partner with marketing to share market intelligence, design campaigns and promotional assets that effectively support lead generation and sales
• Recommend improvements to sales processes and workflows to enhance efficiency and productivity
• Effectively contribute to public sector tenders, sponsorship acquisition and sales as required
• Play an active role within the team and Newable Advice business to facilitate a positive, commercially focused single team culture
• As part of a larger group, flexibility is required to support other sales and business development activities across the business when necessary

What You Bring

• Experience & Skills
• Essential
• 2+ years’ experience in event, marketing or agency sales
• Proven track record delivering £300k+ annual revenue
• Strong commercial instincts and confident negotiation skills
• Demonstrable experience prospecting, managing pipelines and CRM systems
• Demonstrable ability to create persuasive proposals, deliver compelling sales pitches and close deals
• Established network in the events, venues and event suppliers’ industry
• Excellent organisation, time management and administrative skills
• Desirable
• Knowledge of public sector procurement and tenders
• Sponsorship acquisition and sales experience
• Salesforce experience
• Background in a growing or start up agency environment
• Personal Attributes We Value
• This role is as much about how you work as what you achieve. You must be:
• Commercially driven, resilient and target focused
• Confident, personable and credible in front of senior stakeholders
• Naturally collaborative and comfortable in fast moving environments
• Organised, detail driven and able to juggle multiple priorities and to report accurately
• Curious, adaptable and motivated to learn and grow with the business
• Personable, approachable and a natural team player

What We Offer

• Salary rising from £25k to £35k within 3 months (performance based)
• Sales commission and uncapped performance-related bonus
• Hybrid working model
• Generous benefits package above industry average
• Access to training, networking and professional development opportunities
• The chance to help shape the future of an ambitious new agency

But, above all…

• A friendly, supportive team culture where ideas are valued and individuals are empowered
• A diverse, inclusive and sustainability-minded environment
• A value driven organisation that focuses on wellbeing and people development

Ready to make an impact? Apply now and grow with us as we shape together our path to commercial success.